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“There are about 500 Chinese tire companies with a large number, but the brand awareness is generally low and the production efficiency is generally not high. I think that in the future, the tire industry is bound to have a trend of integration and is highly concentrated. The current 500 companies may become 50 companies. Even less."
It is Lin Xiaolong, general manager of Qingdao Sen Unicorn Tyre Co., Ltd. (referred to as "Sen Kirin").
The extensive development of China's tire industry and the overcapacity have been taking a long time. Not only has there been a “double reaction†in the international market, it has also affected the brand promotion of Chinese tires. However, Sen Qilin, the young private tire company, was unwilling to be mediocre and determined to create a world-class tire brand.
Founded in 2009, Sen Qilin has taken the lead in building the world's most advanced Tyre Industry 4.0 smart factory to produce the world's first graphene tire. It is the first domestic private enterprise to master aviation tire manufacturing technology and currently accounts for international market operations. 80%, Thai factories have been put into use, and US factories are about to start construction.
On December 6th, the reporter went to Jimo City, Shandong Province, and walked into the “rising star†of the tire industry of Sen Qilin, and had an exclusive interview with Lin Yulong. He said: "With the implementation of smart manufacturing, the performance of Chinese tire products will become better and better, and the competitiveness of Chinese tire brands will also increase."
â– six fast-growing starting point <br> <br> domestic tire companies are mostly starting from the production of commercial vehicles tires or special tires, Sen unicorn is started directly from the high-end passenger car tires, and only production passenger car tires , The main international market, the current international market sales accounted for 80%, the domestic market accounted for only 20%.
According to Lin Yulong, Sen Kylin has a customer network in more than 150 countries and regions including Asia, North America, Central and South America, Europe, Africa, and Oceania. According to the ranking of US UHP tire market share in 2015, DHL's Dlint brand is ranked strongest with a 2.5% market share, ranking 13th; meanwhile, the “Roadside†and “Drente†brand tires are in European cars. The market share of fetal replacement is more than 3%, making it a force that cannot be ignored on the world tire stage.
In China, Sen Qilin has built 3,500 direct retail stores and has become an auxiliary supplier to more than ten OEMs such as Geely, Chery, BAIC, JAC, Brilliance, Zhongtai and Lifan.
"Currently, the Senlin KL Qingdao plant has 15 million car tire production capacity, and will soon expand production capacity to 18 million; Thai factories have already achieved 12 million production capacities; US factory capacity planning is 12 million. It has reached the capacity of 42 million car tires and 80,000 aircraft tires.†Lin Haolong described Mori's five-year plan.
The tire market is fiercely competitive. Has Mori Sui-ling, who has only been established for 7 years, come to the fore?
Lin Yulong told reporters that at the beginning of the establishment of Sen Qilin, he established the concept of “building a world-class tire brand†and carried out a lot of related work around this idea. First, Mori Kirin has always been focusing on high-quality, high-performance, green tires as a company's key work. Second, he attaches great importance to R & D investment, R & D costs account for about 4% of sales revenue, which is relatively high in the tire industry; Third, we attach great importance to the introduction of talents and have introduced many management talents and technical talents from around the world. Fourth, we have made many attempts in smart manufacturing. In 2014, we built the first tire industry 4.0 smart factory in Thailand and put into operation in 2015 in Thailand. The degree of factory intelligence is the highest in the world's tire companies. This is of great help to the improvement and stability of product quality and the improvement of corporate profits. Fifth, the construction of three factories in Qingdao, Thailand and the United States and aviation tires. The production bases together form the "3+1" development strategy of Mori Senlin. Sixth, we must pay close attention to internal management and promote the sound and healthy development of enterprises through refined management.
â– Advantages of smart manufacturing highlights On June 3, the Ministry of Industry and Information Technology released the “2016 Smart Manufacturing Comprehensive Standardization and New Model Application Projects Listâ€. Sennim Kirin’s tire application model for new smart manufacturing applications was among them, making it the only tire company selected.
During the visit to the Sen Qilin Qingdao factory, a high degree of intelligence left a deep impression on the reporter. The automated production line requires only a small number of workers to perform the normal operation and maintenance of the equipment; unmanned AGV can automatically stop the conveyance of the material when the vehicle automatically transports the material; the intelligent sorting system can classify and store the tires that have just been offline. Print traceable information labels.
In the field of smart factory construction, Sen Qilin implemented a “three-step†model: a scientific factory design concept; a configuration of the world’s most advanced mechanized production and testing equipment; and an independent R&D-designed “Sen Kirin intelligent management system†for the entire process of management and intelligence building. To create a new smart manufacturing model that integrates technological model innovation, management model innovation, and organizational model innovation.
Lin Xiaolong said: "In the domestic tire industry 4.0, we are the first explorers, in the more than two years time has formed an advantage, the product qualification rate reached 99.8%, the overall cost can be reduced by about 7%. Sen Yilin smart Manufacturing brings high quality and environmental protection to the product, while ensuring high efficiency and high stability of the production, establishing a model of intelligent manufacturing in the tire industry.â€
Intelligent manufacturing provides a powerful guarantee for the performance improvement of Mori Unicorn tires. All-weather explosion-proof tires, anti-puncture self-repair tires, racing tires, graphene tires, military and civilian aviation tires and other new products have been rolled out. In multiple tire tests conducted by third parties in Europe and the United States in the most recent three years, the performance indicators of Mori's products are all in the top eight, and some of the indicators even surpass international big-name tires and have received extensive attention from the international tire industry.
"It can be said that through the intelligent manufacturing innovation, Sen Qilin has already reached the fast track of development. Intelligent manufacturing will help China's tire brands accelerate their international competitiveness, and will bring new changes and new future to the world tire industry." Lin Xiaolong's intelligence The future of manufacturing is full of emotions.