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On December 25th, 2011, the annual business conference of Baotou Bei Ben Heavy Duty Truck Co., Ltd., with the main focus on structural adjustment, segmentation, tree confidence, and growth, was held in Sanya, Hainan. At the meeting, Beiben Sales Company determined the sales target for 2012, namely, sales volume will ensure 45,000 vehicles and 50,000 vehicles; sales revenue will exceed 13 billion yuan and strive to reach 15 billion yuan; market share will exceed 6%, and strive to reach 7 %.
It is reported that in 2011, Bei Ben kept 40,000 vehicles and did not reduce it, becoming one of the few companies in the industry with increased sales. In 2011, Beiben achieved sales of 40,288 vehicles, a net increase of 190 units from 400,988 vehicles in 2010; 10,700 tractors, a year-on-year drop of 20%, and 19,400 dump trucks, an increase of 5.6% year-on-year; sales revenue of 12 billion yuan, a year-on-year increase In 2010, the growth rate of 11 billion yuan was 9%; the market share increased from 5.3% in 2010 to 5.7%; the industry ranked sixth, and the gap with the second group army was narrowing, and the advantage over the third group army's competitors was apparently increasing. .
Beiben predicts that the market for domestic heavy trucks in 2012 will remain basically the same as in 2011. It will neither increase significantly nor decline significantly. The market capacity will be around 850,000 vehicles, down 3.4% from the same period of 2011. There are 230,000 trucks, 300,000 dump trucks and 320,000 tractors.