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4 billion yuan acquisition of NVC Optoelectronics Dehao Runda integrated industrial chain
After half a year of suspension, Dehao Runda announced on the evening of June 29 that the company planned a major asset restructuring for the manufacturing operations of NVC Lighting and the mergers and acquisitions of related companies in China. The company's stock was reopened on July 2, 2018. After half a year of suspension, Dehao Runda announced on the evening of June 29 that the company planned a major asset restructuring for the manufacturing operations of NVC Lighting and the mergers and acquisitions of related companies in China. The company's stock was reopened on July 2, 2018. According to the announcement, the target of this asset restructuring is NVC, the core asset under NVC Lighting Holdings. For Dehao Runda, which holds 24.3% of the shares of NVC Lighting, through this restructuring, Dehao Runda and NVC Lighting will achieve industrial integration and rank in the industry with an annual revenue of more than 10 billion yuan. First, the market has more expectations. Dehao Runda's full industrial chain integration According to the data, NVC is a green energy-saving lighting company, mainly engaged in the research, development, production and sales of domestic NVC brand commercial lighting and home lighting. At present, NVC has two commercial lighting production bases in Huizhou, Guangdong and Chongqing Wanzhou. It has 34 operation centers (provincial exclusive distributors) in China, and more than 3,500 regional distributors and regional distributors under the operation center. Its subordinate dealers have more than 4,000 specialty stores, the provincial capital coverage rate is over 90%, the prefecture-level city coverage rate is over 85%, and the county-level city or county-level city coverage rate is over 60%. Some securities analysts believe that because of the low valuation of NVC Lighting in Hong Kong, the purchase is a good time for Dehao Runda: on the one hand, the brand value of 4 billion yuan is over 20 billion. Yuan’s underlying assets of NVC have bought offline channels of more than 4,000 stores. At the same time, it integrates Derun’s own lighting business, and its competitiveness in the lighting field will be greatly enhanced. In this regard, Dehao Runda analyzed in the announcement that after the completion of the transaction, Dehao Runda will effectively integrate its own general lighting product manufacturing business with NVC's general lighting product manufacturing business to achieve synergy. In addition, before this transaction, NVC is purchasing the chips used in LED lighting products from Dehao Runda. After the completion of this transaction, the above procurement will continue and will play the synergistic effect of upstream and downstream under the same control. Some people in the lighting industry told the Securities Daily that the integration of upstream and downstream has gradually become a prominent feature of the LED industry. On the one hand, the lighting demand in the public sector and urban lighting is becoming more and more popular, and the application of the project is gradually increasing, laying the foundation for the market. On the other hand, industry consolidation makes companies more competitive and will integrate to occupy larger markets. NVC Lighting to Create an International E-Commerce Through this acquisition, NVC Lighting, which has divested its manufacturing assets, truly achieved perfect cutting of production and channels, which means that it can be lightly loaded into the international market. In the eyes of the industry, such acquisitions are mainly based on the division of labor between the two sides. Dehao Runda will focus more on R&D and production as well as the domestic market, while NVC Lighting will focus more on channel business and both parties will become upstream and downstream partners in the value chain. Especially for NVC lighting, the future will definitely develop international e-commerce, to create Gome and Suning in the lighting home industry. Now, with the integration of NVC Lighting and Dehao Runda, the acquisition of 4 billion yuan is in the bag. Even if there are more than 2 billion yuan for dividends, the remaining cash of nearly 2 billion yuan will promote the development of international market and channels for NVC in the future. Both short-term and long-term will be multiple benefits. In this regard, some institutions believe that NVC Lighting was previously undervalued in Hong Kong's capital market. As NVC Lighting divests its manufacturing-related assets and receives cash income, it will further invest in channel business, while channel business is compared to traditional manufacturing. In the Hong Kong market in China, a higher valuation will be obtained.