Zhongnong Group Holdings Co., Ltd. 2011 nitrogen fertilizer core supplier business exchange meeting was held in Sanya, Hainan. The conference brought together nearly one hundred nitrogen fertilizer production company marketing representatives and industry elites. At the meeting, Junlin Lin, the manager of the China Nitrogen Holdings fertilizer division, and the participants analyzed the current international and domestic nitrogen fertilizer market trends, and introduced the operations of the China Agriculture Holdings nitrogen fertilizer business. Liu Shulan, Honorary Chairman of China Nitrogen Fertilizer Industry Association also participated in this meeting and fully affirmed the significance of this meeting under the current market situation to strengthen industrial and commercial cooperation and win-win. At the same time, it is the most popular "happiness index" at the moment. He gave a wonderful speech on the theme. The atmosphere of the whole meeting was warm and the topic was extensive. The manufacturers and Zhongnong Holding Company enthusiastically interacted with each other and the results of the meeting were significant.

Finding the happiness of the people who belong to the agricultural

The organizer Zhongnong Holding Company defined the meeting as an “easy party”, but the person in charge of mainstream production companies from all corners of the country and nearly 80% of the country is still dressed up, showing that this meeting attaches great importance. Liu Shulan, honorary chairman of the China Nitrogen Fertilizer Industry Association, came to Sanya for a long time and delivered a wonderful speech at the meeting, winning applause from the audience.

When she saw that the representatives represented at the meeting were responsible persons for large-scale nitrogen fertilizer production enterprises in China, she was very excited and worked on the cooperation, penetration, and cooperation between China National Agricultural Group as the largest circulation company in China and large-scale domestic production companies. agree.

She mentioned with great interest that the “happiness index” and “happiness” were mentioned at the two conferences just after the end of the session, but it’s not a matter of looking back at the index of well-being and well-being of agricultural companies and agribusinesses. High. How to reverse this situation, from passive to active, is a serious problem that all manufacturers need to face. Urea as the largest proportion of nitrogen fertilizer products, agricultural demand is also the largest. However, now the urea production enterprises are losing money, and the enterprises that deal in urea are also losing money. If this situation continues, it will not be conducive to the development of the agricultural assets industry, and it will inevitably affect the demand for fertilizers in agriculture and further affect China's food security.

In the past decade, with the deepening of economic restructuring and the development of the market economy, bold efforts have been made in mutual penetration, integration, and cooperation as a production link in the upstream of the nitrogen fertilizer industry and in the downstream distribution chain, and good results have been achieved. . It should be said that the joint development of industry and commerce, the integration of resources, production, and sales is an inevitable development of China's agriculture, and it is also a need for the healthy development of China's agricultural capital market. The practice in recent years has proved that this kind of alliance is very important for promoting market development and ensuring agricultural production. Only in this way can we reflect the dominant position of agricultural capital enterprises, including production and circulation, in the market economy. Play their own role.

Liu Shulan also affirmed the spirit of mutual cooperation between the representatives and the farmers, and pointed out that: In order to standardize, purify, and self-discipline, the agricultural product market cannot rely on circulation companies, nor on production companies, but needs industrial and commercial alliances. At present, this trend is very good. The integration and communication between manufacturers and distribution companies are very harmonious. The Central Agricultural Conference can invite so many manufacturers to demonstrate that the integration of production and distribution is clearly strengthening. Therefore, we should discuss how to achieve better cooperation on this basis and gradually and healthily promote sustainable development. This is At present, we can really get out of the effective way of the predicament. In this way, the days of production and distribution companies are all better, and our happiness index has improved. The current predicament is temporary. Nitrogen fertilizer as a large industry cannot be separated from the peasants and the national economy. We hope that we will join forces with industry and commerce to achieve new breakthroughs on the road to integration, so that the happiness index of our agricultural capitalists will also increase. The higher.

Cooperation and win-win to improve the happiness index of agricultural capitalists

At the meeting, Luo Zhongqiang, general manager of China Agricultural Holdings, gave an introduction to the current operations and future development plan of the China National Agricultural Corporation, and hoped to jointly raise the happiness index of the agricultural capital in the process of cooperation.

Luo Deqiang said that Zhongnong Company is the optimal best choice for urea manufacturer partners. In 2010, the amount of chemical fertilizers handled by China National Agricultural Corporation reached more than 22 million tons, of which more than 60% was urea. Thousands of employees across the country have direct or indirect contact with all Urea plants in the country. This market position determines that all fertilizer manufacturers directly or indirectly select middle peasants and need middle peasants. It also shows that the development of peasants cannot be separated from the support of factory friends.

Exports have become the focus of urea varieties in the past few years. Export operations have played a crucial role in the domestic market. In the export business, the status of middle peasants in the industry is also outstanding. In 2010, the urea export of China National Agricultural Corporation accounted for more than 30% of the total urea exports in the country. When the export starts, the export team headed by Zhongnong Company closely cooperates with the factory, the production pressure of the factory can be eased, and at the same time, mutual benefits can be realized in terms of operation; in the off-season sales season of fertilizers, the middle peasants purchase a large number of sources, and they are in the form of light storage. The price is sold to farmers so that the interests of farmers, factories, and farmers are consistent.

Zhongnong Company has many plans for future development. The plan will directly or indirectly help urea, phosphate compound fertilizer and other production enterprises. For example, in terms of logistics, Zhongnong plans to build 30-50 large-scale transshipment warehouses in major distribution centers and major grain-producing areas throughout the country in the next five years. This is not only a strategic plan for middle peasants, but also a strategic plan for the cooperation of supply and marketing cooperatives. The requirements of the company's work, and in this regard, the Zhongnong company has obtained strong support from the national policy. The establishment of these large-scale and advanced logistics facilities, including installation facilities at the port, will effectively shorten the operating time of goods in the port, which will not only be beneficial to the development of the Zhongnong Company, but will also provide strong support for the development of the entire agricultural capital industry.

Zhongnong will also lay out the production capacity of compound fertilizer in the next three years. In recent years, the habits of domestic farmers are changing. Zhongnong Company uses its own advantages, and the compound fertilizer production capacity will reach 300-500 million tons in the next three years. This way, we will join the industry upgrading, on the one hand, it will enrich the marketing channels of the company's business and cooperate with domestic urea companies in another identity.

In addition, the lighter storage capacity of the middle peasants is also the largest in the country and serves as an effective reservoir for the entire market. In the future, Zhongnong will also invest in the industry. Zhongnong Company hopes to form an equity relationship with the excellent nitrogen fertilizer company and invest in the urea company if conditions permit. This has more than 20 million tons of business and is still in As for the rising Sino-Agricultural Corporation, it will play an important role in adjusting its profit structure.

In the end, Luo Deqiang echoed the views of Liu Shulan, chairman of the Board of Directors, and the companies joined hands to achieve win-win cooperation and raise the happiness index of agricultural capitalists. Just as a business representative said after hearing: circulation enterprises are becoming more and more large-scale, and state-level large-scale circulation companies are playing a more and more important role in the market, and have also contributed to the improvement of the right to speak. Under the background of the development and expansion of the manufacturers, the game between the two sides is difficult to win and the game can only be strengthened under more rational circumstances. When the cooperation brings greater benefits, the game will become history. In the future, the relationship between manufacturers will be more integrated, not only in the business, but also in the intersection of production technology and even equity, and to jointly undertake major social responsibilities. Under the background of continuous progress in the cooperation of manufacturers, the tremendous business opportunities in a globalized market are gradually emerging. Looking ahead to tomorrow, as long as we broaden our thinking, the line of vendor cooperation will gradually develop into a broad sky.

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