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Last week, this version of the well-planned “2006 Top Ten Car Facts†received enthusiastic response and praise from readers. This week we have continued to launch the “2006 Top Ten Auto Fever Company†in the hope of being able to over the past year. Car dealers in the auto market to do a combing. We have selected ten companies, divided into three camps, and sales are the main classification criteria. It can be said that these companies dominate the direction of the Chinese auto market and see how they compete in the cruel battlefield...
1
Shanghai GM: defending success!
Commentary
In the first half of the year, it won the monthly sales for the first time in five months, and Shanghai General Motors won no suspense when it won the semi-annual sales championship. After winning the first ever national passenger car sales in 2005, Shanghai General Motors will again take the sales championship this year. The Saab Saab brand was included in Shanghai GM. Coupled with Cadillac, Buick, Chevrolet, and the “multi-brand, full-series†lineup, it revealed its confidence in the market. From the aspect of product strategy, every platform of Shanghai GM strives to enter the top three in the market segment. This is the goal of Shanghai GM in the future. Junyue and 06 Regal have joined hands to compete in the mid-to-high-end segment with differentiated positioning. Chevrolet sold 80,000 units in 2005 and sold 120,000 units in 2006. The 50% growth has made remarkable achievements. In 2007, Chevrolet will be the flagship brand of Shanghai GM and believe that it will perform better.
Main models
LaCrosse is yet another successful case of Shanghai GM's localization products. Successfully listed at the beginning of the year, it set the tone for the mid-end and high-end automobile market throughout the year. Chevrolet's performance is also commendable, but it seems that it hasn't achieved the success of the Buick brand.
Auto market status
With the success of the defending, the position of the “boss†in the country has become increasingly stable and the product system has gradually improved.
January-November sales: 363,812 vehicles
2
Shanghai Volkswagen: ready to go!
Commentary
Shanghai Volkswagen is still playing steadily. Passat’s gurus can be considered very successful, saving Shanghai Volkswagen’s position and demonstrating its strength in vehicle technology. With the cornerstone of Lingyu, Shanghai Volkswagen put more focus on the preparation and construction of the Skoda brand. Skoda released the brand in September and announced the first new car, Octavia, at the Beijing Auto Show in November. The pace is clear. It is foreseeable that Skoda will be one of the strong brands of the Chinese automobile market in the future.
Main models
As a Passat changer, the priest was very successful and won the essence of the Chinese aesthetic concept. The new Polo is still one of the best models in a small car and its charm is undiminished.
Auto market status
The weak gap ranked third, next year Skoda brand attack, and even the top spot, Shanghai GM is careful.
January-November Sales: 321,101
3
FAW-Volkswagen: Marketing Revolution!
Commentary
FAW-Volkswagen is the most promoted marketing change. The establishment of five SBU regional markets from FAW-Volkswagen and the unified guidance of prices, Audi's establishment of the business unit, and the control of imported cars and domestic cars are all considered "major surgeries." The range of changes in its philosophy and system fully demonstrates FAW- Volkswagen's "going with the city," the determination and determination, marketing changes to FAW - Volkswagen's products, services, talent, models, etc. have brought about a benign change.
Main models
Sagitar and representatives of high-performance cars from Germany are also very representative of the price, and sales still have room for improvement. The reputation of the new Bora on the "driver's car" continues to shine.
Auto market status
The marketing revolution was successful and returned to second place.
January-November sales: 363,812 vehicles
4
Chery Automobile: Speed ​​up!
Commentary
Chery has paid more attention to the development of the regional market after Li Feng's main government marketing. Marketing is the most advanced, meticulous, and non-trivial, and pays more attention to controlling costs. This year, Chery Automobile introduced six new varieties. At the same time, Chery's 2.0L and 1.6L ACTECO engines have reduced the cost and increased product selling points. From the perspective of the entire production scale, Chery has now reached a production capacity of 450,000 vehicles. At the Beijing Auto Show, Chery also exhibited a number of new cars, which are amazing and give people endless hope.
Main models
A5 reflects Chery's progress in design and becomes Chery's new main model. V5 is a good MPV.
Auto market status
The leaders of China's auto brands have rushed to the joint venture brand camp and have become the leader of the second camp. Of course, this impact is currently only on sales.
January-November Sales: 267,123
5
Beijing Hyundai: Winning prices!
Commentary
Beijing Hyundai has been waiting in the wings to find the best opportunities. On June 8, Beijing Hyundai announced the price adjustments for the three major brands: Elantra, Sonata and NF Yuxiang. This heavy punch has once again exerted tremendous power to kill the price of the North. In July, the sales volume of the entire series of products has risen sharply. Captured the national semi-finals. From the early days of nationwide sermons and branding to the current state of mind, Beijing Modern is maturing.
Main models
In the first 11 months of this year, Elantra, the “King of the Familyâ€, continues to enjoy splendor with sales of more than 140,000 vehicles. The new car Accenture is shouldering the mission of expanding the market share of Beijing's modern products. The economical car market has been launched, and the popularity index has risen steadily. The sales volume has also been leaps and bounds.
Auto market status
From dark horses in 2002 to the top five in 2004, Beijing Hyundai has now become an important player in Chinese auto companies. The appearance of the hatchback Elantra and Zheng Mengjiu's high-profile comeback may reveal a signal that Beijing Hyundai, after adjusting the rhythm, is planning to lay down a thick and thin future.
January-November sales: 260,264 cars
6
Guangzhou Honda: The pressure has increased dramatically!
Commentary
In 2006, apart from recreating the Sidi brand, Guangzhou Honda seems to have no more impression left in the industry. Compared to Shanghai GM's product lineup, Guangzhou Honda has a huge amount of space. The Civic fell off Dongfeng Honda, and for Guangzhou Honda, the 150,000-18 million model became a vacancy. Can Guangzhou Honda allow this kind of product vacancy to persist? However, the completion of the Zengcheng factory in September means that Guangzhou will break through the production bottleneck that has existed for many years and is believed to be an important cornerstone for its future development.
Main models
In the first 11 months, the Accord was still the champion of cumulative sales in the mid-to-high grade. The performance of the Sidi market as a new model is relatively flat.
Auto market status
Guangzhou Honda’s sales in 2006 were still obviously based on the new Accord. Although the Accord still maintains the top spot in the mid-to-high-end car sales championship, its absolute superiority has long since ceased in the face of strong rivals. Being a champion is very tired and the Accord will face more opponents next year. It seems that Guangzhou Honda will have to take out some real things in 2007.
January-November Sales: 233105
7
FAW Toyota: full force!
Commentary
FAW Toyota is the only company with no new car listing this year, but its sales are still unstoppable. Shows the long-lasting charm of Toyota cars. There is no problem with the sales target of 210,000 units it set a year ago. FAW Toyota's marketing practices this year are also worth noting, Reiz first public crash test precedent, attracted enough attention. In the second half of the year, the paramotor activity held by Reiz was also very creative, and it fits with the character of the Reitz car. FAW Toyota has done a lot of work in the cultivation of dealerships. For the next year, Corolla will be listed and the Dafa brand will re-enter China's reserves.
Main models
As the flagship of Toyota, Crown has an excellent reputation in China and sales are naturally good. The "Global Car" Corolla is subject to the global engine supply problem, which has eased this year and sales have also been climbing rapidly.
Auto market status
FAW Toyota's ranking is not the top, but its cyclist profits are the highest. Other brand companies and dealers can feel the incompetence of Toyota's incompetence, and it seems to be everywhere, which is its status!
January-November Sales: 201,851
8
Shenlong Motor: Fly to fly!
Commentary
With the successful implementation of the RMB 2 billion cost reduction plan for “P2+2†under Liu Weidong’s ruling, plus the listing of various new wheels of the Peugeot and Citroen brand, a huge localization improvement plan and “Sword 2006 – '2318'†The introduction of the plan, in 2006, Shenlong is vowed to carry out the "cost reduction strategy" in the end. At the same time, in 2005 the lack of new car support in the three swords in 2006, Peugeot 206, Triumph, C2 consecutive listing, respectively, in the economy car and mid-level car market attacked heavily, become the same level rugger, triumph is even the sword Take the high-end, grab a large share from the domestic official car market. At the same time, Shenlong, which has realized the dual goals of cost reduction and efficiency improvement, has returned to the right track and started to take off again.
Main models
The new car "Triumphal" has become a powerful weapon for Shenlong to attack the market this year. It is considered to be the spoiler of the 2.0L mid-to-high-class sedan and a new force in the official car market. The Peugeot 206 and Citroen C2 have produced a beautiful pair of dragons in this year's economy car market.
Main models
Although it is still in the third camp, the Oriental Dragon has already awakened. In 2007, Shenlong Motor will have a big leap forward.
January-November Sales: 233105
9
Dongfeng Nissan: Actively enterprising!
Commentary
Dongfeng Nissan stepped further in 2005. In the first half of 2006, it adjusted slightly and renewed its efforts in the second half of the year. The elegant sedan Sylphy became the successful successor of Bluebird and Sunshine, and performed well in the mid-to-high-end car market in the second half of this year. The price of the Chunyi multi-function vehicle introduced with the concept of travel has won a new product area for Dongfeng Nissan. At the same time, the enhancement of core competitiveness has ensured the profit of Dongfeng Nissan’s products. The new engine plant completed in Guangzhou in February this year gave Dongfeng Nissan no worries.
Main models
The new mid-to-high-end car, Sylphy, has become the weapon of this year's Dongfeng Nissan market. Successful marketing hype coupled with a graceful body makes Sylphy quickly become the new sales growth point of Dongfeng Nissan. Of course, the two brothers, Tiida and Tiida, are still the main force for the rejuvenation of Dongfeng Nissan.
Main models
Nissan’s position in China is increasing day by day. Dongfeng Nissan is still in a rising period.
January-November Sales: 175,187 vehicles
10
Changan Ford: The sword is in hand!
Commentary
Ford finally started to exhibit the breath of global giants in China this year. In November-November sales of 116619 vehicles, an increase of more than 140% compared to the same period last year, this figure makes Changan Ford the one of the fastest growing automakers in the market this year. The listing of the hatchback Fox and the addition of the 2007 Mondeo brought Chang Fu to an unprecedented strength in China. He also won two sub-champions and an annual runner-up at the China CCC Stadium, which also greatly inspired the team and consumption of Changan Ford. The confidence of their products. Tang Dewei is a passionate leader who made 2006 Chang An Ford truly rejuvenate his youthful vitality.
Main models
Forks (including sedan and hatchback) sales in 2006 are expected to reach 73,500 units, worthy of the first North American and European double-crown cars in 100 years. The sales of the Fox hatchback, which was launched in September, have grown rapidly. It is expected that the sales ratio of hatchback and sedan will reach 5:5 in 2007.
Main models
The doubling of sales growth throughout the year means that Changfu has begun to fully recover, and Changfu is expected to quickly jump into the top five in the country next year.
January-November Sales: 116,619 vehicles