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[China Building Materials Network]
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The self-built B2C channel in the lighting industry is not popular. The rapid growth of online shopping provides a new possibility for the entire industry's sales channels. This consumption trend determines the two development directions of the lighting industry in the future: First, the lighting industry must establish a brand, understand the use of emerging channels for brand communication and promote sales; second, lighting products must be more and more creative, large-scale personalized Customization is the only way to go. To grasp these two trends, Internet marketing has become a topic that every lighting company must pay attention to. In view of the shift in consumer habits and the intensification of competition in the industry, many latecomers have implemented the strategy of setting up the Internet. However, after a lot of investment, they almost all encounter the confusion of only the image and the sales. It is understood that the current lighting consumption of most households accounts for about 10% of the renovation costs, and the proportion is still rising.
Lighting companies joined the trend of online sales Recently, the author learned from the general manager of Guangyin Lighting, Yuan Guilin, in the first half of this year, whether it is the sales of lighting online stores on its Taobao platform, it is still admired to use its professional experience to create e-commerce channels. Even companies that directly invite them to be online general agents have shown double-digit growth. A lighting owner in Guangzhou also complained to the author: The consumers who come to the store to buy products, at least 4 of the 10 customers are copying the model. The copy code family is the selected style and brand in the physical store, and then go online to scouring the product, the price is more affordable than the three.
It is understood that the current terminal consumers believe that the benefits of online shopping lighting fixtures are: the lighting city is too large, too tired to go shopping, buy lighting fixtures online, mouse a little, travel around the world. The effect of online purchase of lights, popularity index, etc. can also be used as a reference. The lighting city sometimes needs to pick up the goods by itself, and it is convenient and quick to buy the lights online without leaving the house. Buying lights online, removing intermediate links, greatly reducing product prices, and can easily shop around, the price is transparent. In addition, Taobao's top sales of professional light sellers have begun to provide the corresponding professional design, at the same time, according to the owner's budget, the corresponding package plan. For example, the lighting budget of a three-bedroom and two-bedroom is 3,000 yuan. The online shopping merchants will combine the complete set of lighting products in the living room, dining room, bedroom, kitchen and other spaces according to the real-life photos provided by consumers. The best accessories and lighting effects.