Shaanxi Automobile Group Co., Ltd. actively develops overseas markets and builds an industry-leading international marketing service network. Exports have ranked the leading position in the national heavy truck industry for three consecutive years.
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In 2010, while stably developing traditional markets such as the Middle East, Africa, and Southeast Asia, Shaanxi Auto also dispatched business representatives to emerging markets in seven countries, including Central and South America, Southeast Asia, and Central Asia, and initially established a local marketing and service network. Product sales have increased significantly. Among them, sales in Libya and Indonesia increased by 368% and 67% respectively year-on-year. Shaanxi Automobile also established SHACMAN FZE, the first overseas subsidiary in the United Arab Emirates, as a new platform for Shaanxi Auto to develop overseas trade. By the end of 2010, Shaanxi Auto had 27 overseas offices, 1 overseas subsidiary, 8 overseas 4S stores, 2 self-built large-scale maintenance service centers, 180 overseas service stations, and established an industry-leading international marketing service network. .
At the same time, according to the differences in demand in different regions of the overseas markets, Shaanxi Auto subdivides its export products into eight series including high-reliability products, economical cold-zone products, and improved cold-zone products, with targeted optimization of each series of products. The configuration makes the product area more adaptable. Compared with other heavy-duty truck companies, Shaanxi Automobile's continuous refinement and optimization of its overseas product series is more in line with local operating conditions and usage habits, and meets the differentiated needs of users. Since entering Algeria in 2007, Shaanxi Heavy Trucks has occupied 80% of Algeria's heavy truck market share.
In the face of shrinking international demand and strong trade barriers, Shaanxi Automobile has invested a large amount of funds, successively obtained seven models of Russia and Europe four vehicles, 10 models of GCC, SASO certification, and provided professional certification for dealers in Central and South America and Southeast Asia. Experimental reports and other data have successfully crossed various trade barriers and achieved uninterrupted international trade. 