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LED lighting needs to enter the era of customized products
In the marketing 1.0 era based on products, prices, channels and promotions, the marketing 2.0 era based on target market, product differentiation, brand positioning and wide dissemination will soon become history. The lighting and lighting industry is about to step into the market, and it is urgent to step into the marketing 3.0 era based on customized products, humanized design, interactive communication and personalized satisfaction. Chen Jun, president of Shanghai Zhongzilian Investment Co., Ltd., said that most companies in China's lighting and lighting industry are still in the marketing 1.0 era based on products, prices, channels and promotions; a small number of companies have entered the target market, product differentiation, Brand positioning and broad dissemination-based marketing 2.0 era; but with the advent of the LED era, the Internet, the Internet of Things and the experience economy, lighting lighting marketing needs to enter into customized products, humanized design, interactive communication and personality Satisfaction-based marketing 3.0 era. The development of the network has made micro-marketing popular in the lighting industry. The online channel is low-cost and easy to spread, but the user experience after-sales service has become a short-term, which requires the integration of online and offline operational advantages to build a bright future for the enterprise. Online sales and offline consumption, the traditional channel as an e-commerce Logistics distribution and user experience centers, and e-commerce as a traditional channel of trading and promotion windows, complement each other. The marketing 1.0 era based on products, prices, channels and promotions and the marketing 2.0 era based on target markets, product differentiation, brand positioning and broad dissemination are about to become history. In the era of consumer sovereignty, more consumers pay attention to personalized consumption, enterprises must have the user-oriented thinking, and all products should be based on making consumers' lives better. You have to really please the user, Taobao sellers are the pro is the real portrayal. In the case that the product functions can be satisfied, the consumer's demand is decentralized and personalized. Therefore, in addition to pursuing product functions, consumers also pay more attention to product services, providing consumers with humanized design and satisfying consumption. Personal needs. The development of future channels will focus on the combination of products and services, which will promote the transformation of enterprises and agents from product sales to product services. Lighting companies need to meet the individual needs of consumers as the starting point, provide customized services for customers, follow the principle of customer-centered and human-based, and create an experiential marketing model: use interactive as the connection point, let consumption Experience the lighting products, confirm the value, and promote the trust to automatically close to the product. While consumers fully exert their imagination and creativity, they actively participate in the design, creation and re-processing of products, making customers become the true masters of unforgettable experiences. Thereby gaining spiritual and psychological changes and becoming a loyal customer of the company. With the advent of the LED era, the LED technology revolution will completely change the competitive landscape of the industry in the near future. If enterprises want to reverse the fate of their routes, they must learn to change and change their marketing. They must have a new pattern to develop their prospects. They will stick to the rules or die to imitate others' ideas. After all, they just play behind their ass. Trick.