A recent set of data published by Forbes is exciting: six Chinese automakers were shortlisted for the 2014 Global Enterprise 2000 list, which were SAIC, Dongfeng Motor, Great Wall Motor, BYD, Changan Automobile and Guangzhou Automobile Group. Among them, SAIC, Dongfeng Motor and Great Wall Motor ranked among the top 1000, while Changan Automobile and Guangzhou Automobile Group entered the 2000 list for the first time.

Strength is difficult to catch up with multinational car companies

It is a happy thing to be on the list, which shows that the quality management and operation status of Chinese car companies are constantly improving, but it is not difficult to find out the fact that the strength of Chinese car companies is far less than that of multinational car companies.

It is understood that although six Chinese automakers were among the top 2000 global companies in 2014, their performance is still not as good as any of Toyota, Volkswagen Group and Daimler. In the 2000 list, Toyota ranked first in the automotive industry, Volkswagen Group ranked second, and Daimler ranked third. Toyota's 2013 sales revenue was US$255.6 billion, with a profit of US$18.8 billion and assets of US$385.5 billion. The Volkswagen Group's 2013 sales revenue was US$261.5 billion, with a profit of US$12 billion and assets of US$446.9 billion. Daimler The company's 2013 sales revenue was $156.6 billion, with a profit of $9.1 billion and assets of $322.2 billion. In contrast, the six Chinese automakers have accumulated sales revenue of US$120.5 billion, cumulative profits of US$7.8 billion, and accumulated assets of US$114.8 billion.

SAIC Group is a good place

The SAIC Group in this list has been praised by everyone and its performance is remarkable. According to Forbes public data, in 2013, SAIC Group's sales revenue was 88.3 billion US dollars, its profit was 4 billion US dollars, and its assets were 56.4 billion US dollars. As a leading company in China's auto industry, SAIC's sales revenue and profit exceed the sum of the other five automakers, and the sales profit margin is far higher than the industry average.

It is understood that after the continuous high sales growth, SAIC Group has embarked on the road of adjusting structure and increasing efficiency. SAIC Group's major subsidiaries are targeting consumers to upgrade their needs and upgrade their products. The most notable of these is its subsidiary, SAIC-GM-Wuling. As the leading enterprise of cross-type passenger cars in China, SAIC-GM-Wuling is in a delicate situation. On the one hand, SAIC-GM-Wuling is one of the main forces of SAIC. In 2013, SAIC-GM-Wuling's sales exceeded 1.6 million units, accounting for 31% of SAIC's total sales volume. On the other hand, SAIC-GM-Wuling is at the low end of the value chain, and the micro-car market has a meager profit. If SAIC-GM-Wuling does not transform in time, It will drag down the profitability of SAIC. Therefore, the transformation of SAIC-GM-Wuling has become an important part of SAIC's strategic transformation.

Liang Xiaodong, the brand director of SAIC-GM-Wuling, said that the company is aiming at the upgrade needs of users. At present, SAIC-GM-Wuling has more than 4 million Wuling Light users, and about 60% of users have chosen a higher-level Wuling Rongguang. SAIC-GM-Wuling hopes to undertake the consumption upgrade of glory owners with products such as Wuling Hongguang and Baojun. SAIC-GM-Wuling has always insisted on “taking me as the mainstay and taking the road of independent research and development and developing its own brand”. It is reported that after Baojun 610 and 730 are listed one after another, we will continue to develop various household models such as Baojun SUV, and intend to further expand the product camp. Launched a series of products based on a new platform to realize its dream of accelerating into the family car market.

Great Wall Motor raises attention

As can be seen from the list, among the six Chinese automakers that have been short-listed, only two Chinese private auto companies are shortlisted, and Great Wall Motor attracts attention. Great Wall Motor ranked 840, up 117 from last year. 2013 Great Wall Motor's sales revenue was 8.9 billion US dollars, with a profit of 1.3 billion US dollars and assets of 8.7 billion US dollars.

It is reported that Great Wall Motor's growth rate is benefiting from its fast-growing SUV market. In 2013, after Great Wall Motors made Haval (SUV) an independent brand, the annual sales volume of Great Wall Motor jumped to 770,600 units, and the gross profit margin increased to 28.61%. At the Guangzhou Auto Show in 2013 and the Beijing Auto Show just recently held, Great Wall Motor focused on the Harvard brand. At the Beijing Auto Show, Great Wall Motor exhibited models such as Haval SUV, such as concept car HAVAL COUPE, COUPEC with dynamic appearance, Haval H9 for high-end luxury SUV, Haval H2 for new generation urban SUV, Haval H8, Haval H6 upgrade, Haval H6 sports version and so on.

The rapid development of Great Wall Motor has also encountered bottlenecks in the near future. Recently, Great Wall Motor has been heatedly debated by everyone. On May 8, Great Wall Motor announced that the high-end SUV model Haval H8 will continue to rectify and will not be listed before it reaches the high-end grade. This is the second time that Great Wall Motor has postponed the listing process of Haval H8. The Haval H8 is a masterpiece of the Great Wall Motor upgrade. For this reason, the Great Wall Motor H8 abandoned the previous procurement chain, equipped with a 2.0T turbocharged in-cylinder direct fuel injection engine and advanced components such as the Effort 6-speed manual transmission. For the Great Wall Motor to postpone the Haval H8 listing twice, the industry has different attitudes. Proponents believe that this is a responsible performance for consumers, and opponents believe that their own brands lack the ability to enter the high-end market. I am afraid that all this will only be known after the Haval H8 is listed.

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