This year's downturn in the auto market and lack of optimism about future expectations have caused many car companies to change or are changing their marketing strategies. One of the important ones is the shift of key areas from the most important first-tier cities in the past to the increased number one. The investment of line cities is to grab more marginal markets.

Many auto makers believe that after the rapid development of recent years, vehicles in first-tier cities such as Beijing have become saturated, and due to limited purchases, traffic congestion and other factors, the future development space is not very large, so there is no need to Here again, we are wasting more energy and we must concentrate on robbing those markets with greater potential.

But is this decision really sensible? Aside from it. Let us first look at the huge automaker's recent move: Beijing opened its first "Outlets" auto park in Beijing, mainly selling new car inventory at discounted prices, and mainly commercial vehicles.

At the Auto Industry Trend Forum organized by the newspaper not long ago, experts mentioned that, considering the current market competition trends, the powerful dealer groups in the future may launch in areas with fewer outlets, such as the third and fourth lines. A multi-brand sales model of automobile parks. Sure enough, huge automakers took the lead. However, the selection of such dealership stores in Beijing is intensive. Obviously, the relative advantage of building a car park in Beijing is not obvious. So, why does the first "Outlet" of the huge automobile trade choose Beijing?

Its responsible person said that "the Beijing market has a great influence." Indeed, although not necessarily the most sales for the company, first-tier cities such as Beijing will definitely attract the most attention for the brand. Especially in today's increasingly fierce competition, it is more important to attract eyeballs and allow consumers to understand and understand one thing than to make more sales. A survey of consumer shopping psychology shows that among the many factors that determine consumer purchases, perceived options such as “seeing in advertising” and “heard” are better than “good quality” and “price concessions”. More forward.

Therefore, although there are limited purchases and congestion, there are still many market participants who say that the automobile market in first-tier cities such as Beijing and Shanghai will not degrade next year, nor will the future. In fact, the luxury brand car companies have already understood this truth, and this year they can be seen from the booming tide of building stores in Beijing.

Experts believe that even if sales status falls, leading markets such as Beijing will lead the development trend and demonstrate their status. The more limited, the smaller the market, the more able to show the brand of the selected gold and expensive. This principle is actually simple. Experts suggest that those decision makers who are making plans to enter the edge of the market should think more about it and give them a more reasonable layout next year.