On June 29, 2015, Sinopec Lubricants Co., Ltd. disclosed that under the “One Belt, One Road” strategy, Chinese companies are accelerating their integration into overseas markets. As a key link in the development of high-end equipment manufacturing, Great Wall Lubricants will continue to serve China. Manufacturing competition provides a strong guarantee overseas, in order to achieve mutual benefit and win-win.

Veteran state-owned enterprises take the initiative to transform to respond to the ever-changing market

It is understood that Sinopec Lubricants Co., Ltd. was formerly a subsidiary of the former Ministry of Petroleum Industry. In 1958, it established a plant in the northwest of Beijing. From the “two bombs and one satellite” to manned space projects, it has independently developed seven categories of 58 species. Aerospace lubrication products received more than 40 awards from the State Council and the Central Military Commission.

Since the 80s of last century, the factory tried to produce civilian products. However, “the military has become more and more weak” has become the survival status of local products. With the advantages of popularity, international brands quickly seized the market. In order to reverse the situation, in May 2002, Sinopec reorganized its lubricating oil business and began specialized and branded operations.

“At that time we had seven or eight brands on our own, and the total volume increased, the structure was decentralized, and the overall business development was out of the question. The country hopes that we will become the vanguard of China’s lubricant industry, so Sinopec began to reform in 2002 and unified all brands. For the Great Wall brand to participate in the market competition,” said Pi Tianfu, director of branding department of Sinopec Lubricating Oil Co., Ltd.

Pi Tianfu said that after the internal integration, Sinopec has taken the initiative to participate in the competition in foreign markets and accelerate the transition from manufacturing to manufacturing. Until July 2014, the lubricants division was transformed from a “subsidiary” into a “subsidiary” and became the responsible party responsible for the development, production, sales, service and management of lubricants for Sinopec.

"Chinese blood" fully penetrates high-end manufacturing core industries

According to a survey conducted by a third-party agency, the Great Wall brand alone has occupied 65% of the market share of vehicle loading and service oil in China in the automotive industry. In terms of customer satisfaction, it also ranked first in 2014. The brand advantage is reflected in the scale of sales. It also shows the long-term cooperation with industry leaders and large state-owned enterprises.

During the interview, it was learned that Great Wall Lubricants has cooperated with world-famous auto companies such as Toyota and General Motors for more than 15 years, actively participated in the manufacture of core components such as engines and customized development of lubricant products, and developed and applied lubrication for automotive engine technology requirements in the next five years. product.

In China, about 90% of the total import and export freight traffic depends on maritime transport. Currently, Great Wall Lubricant's supply, logistics and technical services cover the major commercial seaports in the world. In the process of cooperation with aviation companies, its marine oil technology capabilities have also been comprehensively upgraded and it has achieved more than 20 international certifications for products.

In the past 10 years, Great Wall Lubricants has also successfully completed the escort missions of the “Snow Dragon” 11 Antarctic and 4 Arctic expeditions. The environment experienced has both a temperature difference of 40 degrees to minus 50 degrees, and overcoming icebreaking. When the host load, hydraulic system hydraulic pressure, and heavy fuel inevitably contact with water and other harsh operating conditions.

As a small industry, Great Wall Lubricating Oil products have a quiet and silent attitude, providing a strong guarantee for the overall stability and smooth running of high-end equipment made in China.

Build a Platform to Help Chinese Enterprises from Helping to Win-Win

Zhang Chunhui, director of the Technology Development Department of Sinopec Lubricants Co., Ltd., said that Great Wall Lubricant is not only a Chinese label for high-end equipment manufacturing and operation and maintenance, but also bears responsibility and mission. In the process of interaction with foreign companies, the perceived technological trends and knowledge reserves learned can also nurture domestic leading companies, drive transformation and upgrading of China's manufacturing industry, and have international competitiveness.

It is understood that each cooperation between Chinese and foreign parties is a game process. In order to meet each other's requirements and standards, foreign companies will continue to ask questions and even problems. After Sinopec has accepted the move, it is necessary to constantly solve the problem. After finding the answer, this question will face the next question. After repeated trials and tests, it will not only be recognized by the other party with its excellent strength, but also progress together with the other party to improve its own level. .

With this long-term and patient spirit of adherence, Sinopec's lubricant products and services have expanded to more than 50 countries and regions around the world. They actively participate in the research and development of global high-end equipment and the formulation of industry standards. Certain right of speech.

"With the continuous promotion of policies and changes in the economic growth mode, China's high-end equipment manufacturing industries such as automobiles, high-speed rail, wind power, etc., have created vast areas overseas. As a "Chinese blood," we are willing to serve China from time to time. The manufacturing nation has become an effort to create a powerful country." Pi Tianfu said with confidence.

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