Faced with the fierce market competition in 2011, all the cadres and workers of CNHTC Sales Department carried forward the spirit of tenacious struggle and selfless dedication, and conscientiously practiced the call of “long ambition, fighting for breath, creating quality products, and creating excellent results†and fully implemented the implementation of China’s The two work conferences of the Steam Group Company demanded encouraging spirit, encouraging energy, pioneering ideas, solid work, and completed the task indicators for the first quarter of 2011 issued by Sinotruk Group with excellent results. The number of orders reached a record high. The monthly average of delivery vehicles exceeded 10,000, and in March 2011, it reached the peak of 13,500 units. API Valve,API Flange,ASME Globe Valve Didtek Valve Co., Ltd , http://www.zyfam.com
The first is to carry out a variety of activities to strengthen the concept of "market first, customer first, loved ones service" for cadres and workers, firmly establish a sense of responsibility, innovation, and awareness of competition, and guide cadres and employees to persist in analyzing the market situation with a scientific concept of development and understanding market difficulties. The reality of coexistence of opportunities, identify the entry point, in-depth development of excellence, striving for heavy truck marketing pioneer activities, transfer ideas, adjust ideas, promote development, and carry out market research work. Leading teams divided their work and provided them with in-depth marketing services. They visited users to understand the network construction, planned and adjusted the regional layout, and developed blank areas. The front-line business personnel fully grasped the information on user needs and did a good job in terminal marketing so that every single party would fight. The sales department took effective measures, the resources were tilted to the frontline, and the management extended to the front line to ensure a steady increase in sales.
Second, significant achievements have been made in the construction of marketing networks. In 2010, the sales department vigorously stepped up efforts to strengthen the network construction, increased the professionalization of the marketing network, and strived to achieve new breakthroughs in the sales of tractors and road vehicles; effectively adjusted the regional market development and further adjusted and built the regional network. The development of the county-level market has achieved a seamless connection with the customers; it has strengthened the transformation of special vehicles and commissions to form a competitive advantage with regional characteristics; launched a variety of product promotion meetings and user forums combined with network units. As well as various exhibition activities such as exhibition tour and promotion, the market and users' awareness of CNHTC products was raised; the sales boom of the tractors formed was fully utilized, and the promotion and promotion of tractors were continuously increased to achieve product promotion every week. It will be expanded to point and bring a new height to the promotion and sales of tractors. In the construction of sales networks for dump trucks and mixer trucks, we continued to leverage our previous product advantages and network advantages, consolidate strong regions, develop weak regions, and expand new marketing networks.
The third is to further develop lean management and lean marketing activities to promote the continuous improvement of marketing service quality. The sales department integrates resources, standardizes management, optimizes the network, and improves and improves marketing. The Department of Management handles work with a high sense of responsibility, enhances service awareness, and eliminates the irresponsibility of pushing work. Work attitude, efficiency, quality, and provide excellent services for branch offices and users. The subsidiaries around the country carefully controlled the service standards of their loved ones, self-examined the existing problems, formulated strong implementation measures, managed the marketing services in a down-to-earth manner, increased the pertinence and effectiveness of the work, promoted the sales level, and created a high-quality after-sales service. . While strengthening institutional management, sales did not vigorously strengthen the training for the overall quality of departmental and branch management personnel, strengthened the construction of the company’s product trainer system, and strengthened service training; organized service training classes to strengthen the awareness of family members in new access networks. Improving service skills, standardizing service processes, and implementing service standards for “relatives†have been implemented.
The fourth is to strengthen risk prevention and control, and attach great importance to logistics operations and vehicle management in transit. Since the second half of last year, the sales department has conducted in-depth market research in accordance with the requirements of the group company and has conducted preliminary research on the market trend. From November 2010, each branch has started to reserve resources for the best-selling models in the region, ensuring the demand for sales of big months. Since 2011, CNHTC Sales Department has been able to stand out from the fierce competition in the market due to its strong product quality and good market reputation. It has achieved spurt growth and sales volume has been several times that of previous years. The market demand is very strong. In the short term, a large number of order vehicles will go offline and the volume of shipments and conversions will suddenly increase. This will put new demands on the work of the logistics and operations departments, and it will also bring considerable pressure. The manager of the Operational Logistics Department moved the office from the office building to the suburban warehouse, entered the first line of logistics operation and the employees together, and started from the optimization and adjustment of various logistics links. Each vehicle was examined one by one to find out problems, find solutions, and find solutions. A sweaty harvest, through the unremitting efforts of logistics operations staff, to overcome a variety of difficulties to complete the starting mission, heavy truck sales department starting more than 10,000 consecutive months, constantly refreshed sales records. 