Brand Promotion Standard Skills Release Value - FAW Xichai's "Core Service"

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Recently, FAW Xichai announced that it will launch the “Core Care Service” brand from May 8 to 11, 2013, and hold a service skills contest at the same time. FAW Xichai hopes to take this opportunity to select outstanding service stations and outstanding service individuals as key training targets for the future service talent network. It will reserve the core and backbone strength of Xichai IV and natural gas engines in the region, and further accelerate the development of Xichai. The service technician team upgrades its skills, drives sales through services, and takes the initiative in a new market environment.

Brand pull service level

FAW Xichai started to establish after-sales service brand from the second half of 2012. After nearly a year of repeated training, it has basically taken shape. It is reported that FAW Xichai, a service brand that must be called "Precision Core Service," will be released in Wuxi on May 8.

According to reports, the launch of the service brand will also launch the FAW Xichai National Service Skills Contest. This unique brand release approach is thought-provoking. Apparently, FAW Xichai tried to establish the influence of the FAW Xichai service brand initially through the release of the "Precision Core Service" brand. With this as an opportunity, FAW Xichai will comprehensively improve its service policy and improve its parts system. At the same time, FAW Xichai will comprehensively improve its service team construction, improve policy flexibility, and strengthen customer center construction. This series of measures will inevitably enable Xichai's after-sales service to achieve brand management, while the service level in essence has been a huge leap.

The launch of the service skills competition is exactly the embodiment of the ambition of FAW Xichai. Through the service skills competition, FAW Xichai can fully explore the service station's IV and natural gas service capabilities, select outstanding service stations and outstanding service individuals as key training objects for the future service talent network, and reserve Xichang International IV and natural gas engines in the region. The core and backbone strengths, and on this basis, will further accelerate the skill upgrading of the Xichai service technician team to adapt to the maintenance of Guosi and the natural gas engine, and lay the foundation for the service network's hierarchical management and advanced selection.

According to the staff of FAW Xichai, the construction of the "core core service" brand is not only a simple induction and summary of FAW Xichai's decades of after-sales service experience, but also a new historical starting point for Xichai's services. The optimization and integration of quality in a once-in-a-lifetime transformation is the qualitative change and overflying of Xichai's service on a quantitative basis. Since then, the service of FAW Xichai will usher in a new chapter.

Skill interpretation of brand value

The establishment of the "core core service" brand has undoubtedly provided Xichai with a powerful opportunity to enhance the overall level of services, creating favorable conditions for Xichai's integration with the world trend and highlighting the characteristics of its own pragmatic detour to China. Through the establishment of such a service brand, Xichai will undoubtedly drastically boost the overall improvement of service image and service quality. For Xichai outside, it undoubtedly once again demonstrates the style of Xi Chai industry giant. , and really improve the comprehensive competitiveness of Xichai.

According to reports, the service skills contest is just the first step in the promotion of the "core core service" brand promotion of FAW Xichai. Through the two stages of the sea election and the finals, the contest allowed the excellent service technicians scattered throughout the country to compete on the same platform. On the one hand, it promoted the enthusiasm of the service technicians to see the vigor and improve their skills. On the other hand, it was undoubtedly the FAW Xichai. The strong service strength made a good presentation. With the full expansion of the impact of the skills competition, the brand's influence on the “core core service” brand that is released simultaneously will undoubtedly be initially established. It can be seen that the compact arrangement of FAW Xichai has a far-reaching vision and a delicate layout.

With the growing maturity of the "core core service" brand, FAW Xichai will successively set up training bases, China IV, special training for natural gas engine training, image of standard service team, fixed service and innovation for characteristic services, national service conference, and TDS. Service clearing system improvements, upgrades, and optimization of the three-tier service team management are among a series of activities that aim to fully shape the FAW Xichai “core core service” brand. With the orderly development of this series of activities, the FAW Xichai after-sales service brand has been consolidated, while the quality of the service will inevitably continue to increase.

In the fierce market competition today, the internal combustion engine companies provide excellent quality engine products at the same time, improve after-sales service, has long become a new focus of market competition. As a leader in the domestic internal combustion engine industry, FAW Xichai took the initiative of high-estate vision and pragmatic hard work in China. It took the lead in starting a trial of the internal-combustion engine after-sales service brand operation, and increased the influence of its own brand, leading the development of the internal combustion engine industry. New Direction.

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