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A person in charge of an automotive electronics exhibitor told reporters that the total sales of automotive electronics products in 2012 will account for about 32% of the automotive supplies market, about 180 billion yuan. Specific to the product, the trend toward intelligent development of vehicle-mounted electronic products is already evident.
■competing against new and existing products <br> <br> According to Reporters statistics, this exhibition from home and abroad more than 300 car navigation, car audio and video business, carrying the old and new products exhibition, the exhibits total up to 40,091, the number of new About 1,415 representatives of the company are General Iron, Huayang, Ouhua, Covey, Edifier, Lu Chang, Conquerors, Snow Wright, and Speed ​​US special.
Shenzhen Road Chang Technology Co., Ltd. brought its three main products Changan, Changxin, LC exhibitors. According to reports, the company's several products are mainly used in Mercedes-Benz GLK300, Mercedes-Benz A180, BMW 523Li, Toyota Highlander and other models.
As a leading company in the domestic audio market, Edifier released a non-destructive facelift car audio at the show, which has attracted wide attention from the industry and beyond. According to the introduction, Edifier created a “non-destructive†concept and independently opened the speaker unit, which is exactly the same as the original unit’s cell aperture specification, avoiding the trouble of punching on the body and truly tailoring it on demand.
At this exhibition, General Iron brought new proposals for automotive electronics safety, driving recorders, tire pressure monitoring alarms, reversing radars, and car alarms. The reporter noticed at the booth of General Iron that the theme of Iron General Motors' electronic exhibit was: New proposals for automotive electronics safety. This theme embodies the system solution of the general's safety and other aspects.
â– tachograph touted <br> <br> in automotive electronics museum, the reporter saw most of the scene, is a group of consumers around the booth next to the tachograph, asked in detail about product performance and price. From the perspective of exhibitors and the degree of concern, driving recorders occupy an important position in the automotive aftermarket.
The reporter found that the exhibition has a variety of driving recorders, according to models and functions can be roughly divided into: high-definition driving recorder, mini driving recorder, night vision driving recorder, wide-angle driving recorder, dual-lens driving recorder, and more Features such as one machine, the screen size covers 1.5 inches to 7 inches.
Zeng Deqiang of Shanghai International Trade (Shanghai) Co., Ltd. told the reporter that the driving recorder is equivalent to the black box of the car and can completely record the images and sounds of the vehicle on the way. When the accident occurs, it immediately provides evidence to protect the owner's rights. “I obtained the proxy of Abee Express Translator in mainland China at the end of last year. After installing this product, the internal sensors can set the impact sensitivity. When the external impact force is greater than the set value, the field data of the impact force will be Recorded, it can provide evidence for traffic accidents.†Zeng Deqiang said.
The audience, Anchun League, said that the main purpose of coming to the exhibition itself is to think of Taobao and to use products that are cost-effective. He told reporters: "If every vehicle is equipped with a driving recorder, the driver will not dare to drive illegally and the accident rate will drop drastically. The accident vehicle will be photographed by the driving recorder. At the same time, the court is examining road traffic accident cases. At the same time, the sentencing and compensation will be more accurate and evidence-based, and will also provide evidence for insurance companies' claims."
â– Android platform products frequently appear <br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br> The concept of "car networking" has gradually been accepted by people both inside and outside the industry.
In 2010, Luchang Company began to invest a lot of manpower and material resources to conduct navigation and research and development based on Google's Android system. After repeated testing and optimization, Lu Chang’an navigation was officially launched. "In order to make this section Andrews navigation system play the greatest potential, using a top-level configuration in the industry, Freescale A8 iMX51 800MHz processor, DDR2 512MB of memory while running multiple applications." The company officials said.
According to Zhang Wei, Manager of the China Jiangxi Division of South Korea’s Samsung Electromechanical Automotive Electronics Co., Ltd., the automotive 3G internet navigation system launched by Samsung Automotive Electronics has reached a strategic cooperation agreement with China Telecom. "The system uses A8 core CPU, running speed is 1.5 times more than ordinary car navigation, support 3D dynamic high-definition display, and supports multi-tasking." He also told reporters that with the development of information technology and the popularity of intelligent, intelligent The navigation system may replace DVD navigation.
It is understood that the well-known automotive electronics company Excelle Electronics recently released its latest Android platform 90 series products. The company's responsible person said: "Hardware, the use of high-performance Cortex A8 processor, built-in high-capacity iNAND; support Android2.2 system, and can be upgraded to a higher level. Support 3G network, wireless connectivity via USB external 3G mobile phone, support 3D Reality Navigation."
Automotive electronics enters the era of intelligence
At the 14th China Automobile Supplies and Modified Automobile Exhibition, automotive electronics products occupy two halls and are huge in quantity. Most of the exhibited products are concentrated in vehicle electronics and are mainly for the aftermarket.