In August, the auto market inherited the overall downward trend for the first three months, and sales remained at a relatively low level. In July and August, it showed a clear off-season trend. This is consistent with the annual trend of the Chinese auto market in the past 10 years. It also indicates that after the “policy market” blowout in 2009, the auto market began to return to rationality.

Following the start of the loosening of prices for some dealers in April this year, dealers in Shanghai have so far chosen to follow suit. The auto market in Shanghai has come a long way. At the same time, with the forthcoming list of the third phase of the “Energy Saving and Benefit-to-Entry Project” and the expectation that the auto market will continue to benefit, many consumers are also beginning to adopt a wait-and-see attitude and wait to be shot down. The "down" sound "shadow" constitutes a unique landscape of the Shanghai auto market in August.

Price cuts or price wars

Since the beginning of April this year, the auto market has experienced polarization, and some brand dealers have begun to increase their inventory pressure. The first-half sales data released in July showed that only seven companies successfully completed the semi-annual target. Even in difficult 2008, there has been no such phenomenon.

Experts analyzed that the auto market in 2010 has a certain degree of particularity, so it is easy to trigger a price war. First of all, in 2009, China's automobile market caused by a series of incentive policies against the market blowout, making auto companies tend to miscalculate the trend of the auto market this year, such as some independent brand enterprises, the first half of the target completion rate is only the whole year About 30%. This makes the company greatly increased sales pressure in the second half, the possibility of a substantial price reduction. Secondly, the market demand for “overdraft” in 2009 and the inertia of high-speed development of car companies have formed a large contrast. Dealers will inevitably face further sales pressure, forcing them to sharply reduce prices for the market. Thirdly, although some European and American joint ventures still experienced rapid growth in the first half of the year, it is difficult to maintain strong prices in the face of price pressures of most Japanese and South Korean and independent brands, including top sellers such as Shanghai GM and Shanghai Volkswagen. Many models have also seen loosening prices in August. This is a dangerous signal. In accordance with the laws of the Chinese auto market, the consequences of dealers' price wars often aggravate the atmosphere of the market for money holding, which leads to a weak auto market.

Jin Jiuyin 10 looks forward to turning

From previous years, the concessionary advantage is the normal practice of manufacturers and dealers in the off-season in July and August. The relevant data from 2005 to 2008 indicate that the dealers have launched concentrated promotions during the summer. However, this year's auto market has been operating at a high level because of the inertia of the bull market in 2009. Therefore, it is not known whether the auto market can simply apply the sales curve of previous years.

In fact, after a declining trend in 2008, dealers reacted somewhat to the arrival of the off-season. Although manufacturers are convinced that the automobile is a rigid demand for current consumption, they are also very concerned about the “year after year” and the “young” year. This mentality may have a greater impact on the development of the auto market this year. In fact, as of August, the price range and breadth of the auto market have exceeded 2008, especially the decline of some economic cars, even more than 20%.

Under such variables, Jin Jiuyin 10 will inevitably become a turning point for the two manufacturers. With the introduction of new cars, price cut storms, and upgrading temptations, the 18-year-old martial arts are already used. The auto market also expects manufacturers to have more fresh and affordable ways to stimulate the weak market.

From the “down” sound of the Shanghai auto market in August, we have seen that for many products, the price cuts are not enough. At the same time, from the consumer's point of view, it is hardly clear that a simple concessionary stimuli effect in the context of the general price drop. As one of China's largest and most invested pillar industries, facing the world's largest consumer market, both manufacturers and distributors should upgrade marketing, service, and product technology to a higher level.

Links: Creative Promotions in "Down"

Yongda Auto: Hand in Hand with Bank of China Mid-Autumn Festival

“One-day” approval: The approval is completed within one working day from the day when the auto mortgage material is fully delivered to the bank.

"2" into a down payment: According to the amount of the invoice, the down payment can account for 20% of the total amount.

"Three" heavy manners: Yongda Automobile and the Bank of China provide three colorful gifts worth a total of 1,600 yuan.

"Four" season security: Provide one free inspection service every quarter within one year after purchase.

"Five" Fumenmen: The five major brands - Audi, BMW, Volvo, MINI, Infiniti designated models to participate in this event.

Guangqi Honda Songjiang Store: Acquire four grand ceremonies at Accord.

Test drive ceremony: test drive to send Accord car key shape U disk. Replacement Ceremony: Vehicles are traded for new ones and presented with a one-year strong insurance. Transferring ceremony: After introducing relatives and friends to a successful car purchase, the introducer will receive a free maintenance.

Closing ceremony: cash donation 10,000 yuan, another value of 8,000 to 10,000 yuan decorating gift package.

Dongfeng Nissan Songjiang Store: Enjoying Energy Saving "Hui"

In order to celebrate Dongfeng Nissan Songjiang Store successfully passed the ISO14000 environmental standard certification, it became the first Dongfeng Nissan green franchise store in Shanghai. When purchasing any Dongfeng Nissan models, it enjoys a cash energy saving subsidy of 3,000 yuan, and orders Dongfeng Nissan Machi to send a gift package. Copies.

Chery Lianhai Huxi Store: All Departmental Offers, 3,000 yuan to 5,000 yuan

All models offer 3,000 yuan -5000 yuan discount, the highest discount 10,000 yuan.

Dongfeng Honda Shenyin Store: Extended Entitlement

09 Sibo Rui sales of imported components, exclusive 5 years 140,000 km extended warranty.

Test drive courteous: Visit the Dongfeng Honda Civic model and send the "Drive Collection" booklet and USB fan.

Car shopping courtesy: buy Dongfeng Honda Civic models, have access to Lenovo CIVIC limited edition laptop.

Replacement courteous: Consumers trade in replacements, replace Dongfeng Honda Civic, Si Platinum Rui two models, send 2000 yuan oil card.

Mercedes-Benz Shanghai Dongchi Shop: Offer plus three gifts

B200 fashion type 319,000 yuan, B200 luxury type 358,000 yuan;

GLK 300 4MATIC fashionable type 52.8 million yuan, GLK300 4MATIC luxury type 59.8 million yuan, GLK 3504MATIC 708,000 yuan.

Buy B-Class and GLK series, and also enjoy: Free upgraded full-auto insurance; RMB 10 million gift voucher; Zero-interest or low-interest loan financing program.

Import Volkswagen Shanghai Tengzhong Store: Three models offer.

Volkswagen travel sedan new listing, purchase to enjoy the German outdoor brand JackWolfskin car package and delivery package (worth 5626 yuan).

Customers who purchase Scirocco’s full range of models can participate in the financial services of Volkswagen. They only need to pay 30% of the down payment and have a loan for 3 years. The monthly supply is only 3,850 yuan.

When you purchase Phaeton, you can enjoy a 50% discount on purchase tax.

Mercedes-Benz Commercial Vehicles Shanghai Pingzhi Store: Start Ultra Low Interest Rate Loan Purchase Month

After purchasing any commercial vehicle of the deterrence MPV, after paying 30% down payment, you can enjoy a one-year interest discount.

Shanghai Import and Export Corporation: Purchase Opel, Renault Offer

Buy Opel models donated strong insurance.

Renault models were purchased, vehicles ranging from 2,000 yuan to 3,000 yuan were presented or navigators worth 11,800 yuan were presented.

Jinbei Shanghai Jintai Store: straight down 4000 yuan -7000 yuan

The sixth-generation Gold Cup product will drop 4,000 yuan-7,000 yuan, while the fifth-generation gold cup of the old product will continue to drop 5,000 yuan across the board.

GAC Toyota Saiyun Ruijin Shop: Opening Gifts

During the opening period, the purchase of Camry's designated models subsidizes purchase tax.