Analysis of crane market competition pattern in the first three quarters of 2011

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In 2011, due to the adjustment of the country’s macroeconomic policies, the credit tightening policy led to a slowdown in the progress of projects under construction and some of the projects originally scheduled to be started. Crane end users were affected by the credit tightening policy, the purchase cost was reduced, and the demand for purchases was reduced, resulting in China In 2011, construction cranes showed an unexpected increase in the first quarter, a slowdown in the second quarter, and a weak rebound in the third quarter.
Truck Crane Market: Absolutely Exclusive Market Structure In the first three quarters of 2011, China had sold 29,335 truck cranes, an increase of 5.32% year-on-year. Among them, sales of 12,165 units in the first quarter, an increase of 45.47%; second-quarter sales of 11,200 units, down 6.43% year-on-year; third-quarter sales of 5,970 units, a year-on-year decline of 20.79%. The market clearly showed a situation of high front and low back.

China's auto crane market competition pattern in the first three quarters of 2011 At present, China's auto crane market presents an “absolutely exclusive” market structure: Xugong’s heavy market share exceeds the stable target value of 41.7%, and its market share is 1.91 of Zoomlion. Times will lead to an exclusive position; Sany Heavy Industry will continue to double its growth rate in the field of truck cranes, and Zoomlion will face the most severe challenges in the short term. The market share will be squeezed by both Sany and Xugong.
Crawler crane market: Relatively low-occupancy competition pattern In the first three quarters of 2011, China sold 1,485 crawler cranes, an increase of 10.57% year-on-year. Among them, sales of 443 units in the first quarter, an increase of 42.90%; second-quarter sales of 597 units, a year-on-year decline of 2.29%; a certain degree of rebound in the third quarter, but the rebound is limited, the cumulative sales of 445 units, an increase of 5.45%.

In the first three quarters of 2011, the competition of crawler cranes in China’s market was mainly concentrated in the top four companies. The proportions of Zoomlion’s, XCMG’s, Fusong’s heavy industry, and Sany’s market share were all below 1.7. The internal competition of a company is very fierce, and there is a high possibility of a change in the ranking. While other brands are subject to the threat and pressure of competition from the top four, they exhibit a relatively oligopolistic competitive pattern.
Truck crane market: development towards a completely exclusive market pattern In the first three quarters of 2011, China's accumulated sales of truck mounted cranes 7,262 units, an increase of 51.42%. Among them, sales of 1,882 units in the first quarter, an increase of 41.50%; second-quarter sales of 2,689 units, an increase of 43.41%; third-quarter sales of 2,691 units, an increase of 69.14%. The truck-mounted cranes have risen in contrarian conditions and maintain rapid development.

In the first three quarters of 2011, the market competition pattern of truck-mounted cranes in China has occupied an absolute advantage in the truck-mounted crane market, and the market share has further tilted toward leading enterprises. According to the strength and importance of manufacturers, the future truck-mounted crane market, Xugong, is likely to be completely exclusive. status. The stone coal machine is subject to the triple competition pressure of Xugong Feitao and Mudanjiang Special Gas.
Through the analysis of the competitive landscape of the various market segments of construction cranes, analysts at China Construction Machinery Business Network believe that the investment environment of the construction crane market is changing, and many companies have begun to pay attention to the crane market, and the attractiveness of investment in cranes and crawler cranes is increasing. decline.

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