After the booming production and sales of autos in 2010, at the beginning of 2011, the Chinese automobile market encouraged the three major policies of auto consumption to withdraw, but domestic passenger vehicles still ushered in a good start. According to data from the China Association of Automobile Manufacturers in January, except for a slight decrease in sales volume of MPVs, the monthly sales of cars surpassed one million for the first time, and the performance is more prominent, among which SUVs have the fastest growth rate. Under the circumstances that the auto market continues to prosper, it has created a huge boom in the automotive aftermarket, represented by the automotive supplies market. In 2009, the output value of China's auto supplies and maintenance industry reached 103 billion yuan; in 2010, the total size will exceed 190 billion yuan. The official forecast is that the auto market in 2011 will exceed 300 billion yuan. Such a huge market will inevitably become a contestable place for businesses. Both suppliers and distributors are eager to squeeze into this market.

China's auto aftermarket has always had the difficulty of building distribution channels. In today's booming market, where many businesses have to seize market share, whoever quickly and effectively establish a complete distribution system, whoever is the winner of the market. At present, the distribution channels in the domestic market mainly include the following four categories: 2nd-generation auto dealers, 3rd-generation dealers, Auto City, auto parts market, 4S stores, and maintenance centers. According to incomplete statistics, only for the distribution channel of Auto Parts City, there are altogether more than 350 large and small auto parts cities in China, and 250,000 automotive dealers. Many small and medium-sized distributors are concentrated in large and medium-sized auto parts cities. This model has become the most important auto parts distribution business in China.

How to select suitable and unique product features among such a large group of distributors has become a difficult issue for suppliers. The establishment of distribution channels is directly related to the immediate interests of the manufacturers, but it often takes a lot of time but has little effect, and it has invested huge financial and material resources, but it is advancing slowly. Where is the distribution model of auto parts market? This is a difficult problem that needs to be solved.

At present, the distribution of auto parts distribution is based on the traditional distribution system: manufacturers - total generation - provincial generation - city generation - terminal - users. This excessive channel model will bring huge time and financial costs and it is difficult to achieve real-time monitoring and collaborative management. There are often the same products in different terminals at the same time there are backlogs and out of stock situation, affecting the improvement of sales performance; downstream dealers often occur Chuanhuo phenomenon, dilute the effect of the company's regional price strategy implementation; due to information transfer It is not smooth, there is a huge deviation between the terminal goods plan and the company's production plan, resulting in frequent out-of-stocks and backlogs, affecting the operating efficiency of the company; enterprises cannot grasp inventory information in various distribution channels in real time and accurately, and it is difficult for enterprises to The first-order development made precise planning and affected the sustainable development of the company. Therefore, how to build distribution channels while ensuring the smooth management of distribution channels is also the key to restricting the scale of auto parts manufacturing companies.

The market demand has spawned the development of the industry. Under the current situation that the existing distribution channels do not have satisfactory results and the information management is not smooth, new products that can meet the market must be created—the e-commerce platform. At present, the more mature comprehensive e-commerce B2B platforms such as Alibaba, HC, and Gasgoo are committed to creating more value for enterprises. The global, low-cost, high-efficiency, and interactive nature of e-commerce has not only changed the company's own production and operation, but has also profoundly affected its distribution channels. The competition among enterprises gradually changes into the competition of distribution channels. Whoever has mastered the efficient distribution channels can be invincible in the fierce competition.