Hyundai and Kia are not the first-comers of the Chinese market, but the growth rate has always been ahead of the average market speed. In the first quarter of this year, the market share of Korean brands has increased to an unprecedented 9.04%. Hyundai has now become China's third largest multinational auto company, and Kia ranks seventh. The Korean car represented by Beijing Hyundai has become one of the indispensable leaders of the Chinese auto market. Over the years, Korean brands have competed in the Chinese market with low prices and dynamic shapes. Nowadays, they use Korean dramas in marketing and use the powerful influence of Korean star actors.

At the 2014 Beijing Auto Show, Beijing Hyundai exhibited the ix25 concept model and the 2014 eighth-generation Sonata and the dynamic hatchback Riich. Korean drama star Kim Soo-hyun served as the image spokesperson for ix25 and appeared at the Beijing Auto Show, which triggered the "chasing star boom" of the day. “Dr. Du” was unable to show up in the car in the morning due to traffic jams in the media day. Finally, he appeared in the afternoon to show off the enthusiasm after meeting with the audience, making Beijing Hyundai SUVix25 the most eye-catching hot event at the auto show. The hot topic of this auto show is the most popular topic.

Jin Xiuxian’s endorsement of ix25 was also awarded the “Best Concept Car Award” at the Auto Show. The ix25 follows the design language of Hyundai's "Storm Frontier", which outlines the avant-garde, dynamic and tough appearance with extremely strong lines. The body size of 4270mm×1780mm×1630mm and the wheelbase of 2590mm make the ix25 in the same class. The advantage is obvious. At present, Beijing Hyundai has three new SUV models, including Shengda, ix35 and Xintusheng. The launch of ix25 will further improve the full coverage and comprehensive layout of Beijing Hyundai's "SUV family" in various market segments, and stabilize the status of the SUV family.

In addition to the concept car ix25, the 2014 eighth-generation Sonata and the dynamic hatchback Ruiqi, which were unveiled at the Beijing Hyundai Motor Show, have also received wide acclaim. Beijing Hyundai has launched the 2014 eighth-generation Sonata. Through the improvement of the details of the appearance, the upgrade of the configuration, and the more affordable price adjustment, the 2014 eighth-generation Sonata is “more fashionable, more luxurious and more intimate”; the other is positioned as Compared with the same-class models, Ruiqi, which has an extraordinary taste of the sporty hatchback, has obvious advantages in terms of appearance, space, configuration, power and fuel consumption.

Driven by Beijing Hyundai, Korean brands have made great strides in China. In 2013, the share of Korean brand passenger cars in the Chinese market was 8.80%, which was 1.27 percentage points higher than three years ago. In the first quarter of this year, the market share of Korean brands increased to an unprecedented 9.04%. In April of this year, Hyundai-Kia Motors sold 142,749 vehicles in China (excluding imported cars), a year-on-year increase of 9%. Among them, Beijing Hyundai sold 91,064 units, and Dongfeng Yueda Kia sold 51,685 units. Beijing Hyundai launched the new small SUVix25 concept car at the Beijing Auto Show, which is expected to be launched in 2014. Dongfeng Yueda Kia will also launch a new small SUV during the year. The other two new models launched during the year include the K4 and the new Chirun. The Korean brand is a post-production champion and is growing into a rising star.

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