The first show of the Frankfurt auto show Sichuan Meifeng officially released TopBlue brand

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On December 9, 2014, Automechanika Shanghai International Auto Parts, Maintenance Testing & Diagnostic Equipment and Service Products Exhibition (Shanghai Fraport) was held at the Shanghai New International Expo Center. As the largest auto aftermarket exhibition in Asia and the second in the world, this exhibition is hailed as the most direct and effective auto aftermarket exchange platform for exploring and developing domestic and overseas markets. Sichuan Meifeng brought its Top Blue brand to the show for the first time. “Top! Blue” diesel exhaust fluid products were officially released in China.

The effectiveness of the Meifeng global brand operation in the two cities

Sichuan Meifeng has won wide recognition in the automotive urea industry for its strong technical strength and advanced production equipment. Sichuan Meifeng Chemical Co., Ltd. is a state-owned listed company controlled by Sinopec Group. As a chemical listed company with natural gas resources, Meifeng TopBlue has a natural advantage in supplying raw materials for AdBlue® production. Sichuan Meifeng has more than 30 years of development history. The company's various economic and technical indicators and comprehensive strength have maintained the domestic leading level in the same industry, and reached four domestic first-class production scales, technical equipment, management levels, and economic benefits. "China's Listed Companies are Top 100 Competitive Companies," "Top 500 Chemical Enterprises in China" and "Top 100 Enterprises in Sichuan."

exhibition site
exhibition site

Meifengjialan is a wholly-owned subsidiary of Sichuan Meifeng, a subsidiary of Sinopec, which was initially promoted in China. Its automotive urea products began to be promoted. It has established cooperation with logistics companies such as Debang, Jiaji, and Tiandi Huayu. Many large-scale logistics fleets are used. In addition, Meifeng has close cooperation with Dongfeng Liuzhou Auto and other OEMs and has reached cooperation with CNPC BP. As the foreign user base is relatively mature, Meifeng Automotive urea products have achieved good market feedback in overseas markets. The relevant person in charge of Meifeng stated that the launch of the TopBlue brand in China was due to the global brand operation strategy. This time, Meifengjialan Company introduced the Meifeng global automotive urea solution brand Top Blue back to China to realize the Meifeng global brand. Sales in the country.

"TopBlue" brand new packaging and market channels are favored

Meifeng's global brand TopBlue was sought after in the Frankfurt accessory exhibition. At the site of the Meifeng booth, a number of domestic well-known industry media gave full attention to the appearance of Meifeng. During this period, foreign professional visitors from the United States, Germany, and other places visited the venue and exchanged with the sales team of Meifeng. At the same time, a number of Mei Feng Jia blue dealers and potential customers who have been paying attention to Mei Feng Jia Blue have made a special trip to Shanghai and cooperated with Mei Feng Jia Lan’s marketing team to collaborate on customer development and channel expansion. future.

Foreign professional visitors to the venue communicate with Meifeng's sales team
Foreign professional visitors to the venue communicate with Meifeng's sales team

The reporter saw the brand-new "Top! Blue" vehicle urea product on the spot, and its new ergonomic design and packaging made it easier for users to perform filling operations. As a new force in the domestic automotive urea field, the new combination of the Meifeng TopBlue brand has also been unanimously confirmed by the media and professional audience. Many visitors to the market have learned about Meifeng's market channel planning and product performance. Meifeng's future market development has given full expectation.

"TopBlue" new brand new packaging
"TopBlue" new brand new packaging

The national IV emission upgrade will soon be fully implemented nationwide. The implementation of this policy and regulations will bring greater room for development for the domestic automotive urea market. The high-quality automotive urea products represented by Meifeng TopBlue will undergo a longer period of development in this market after undergoing preliminary precipitation and accumulation.

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