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Reviewing the automotive industry in 2013, while the overall economic development in the country slowed down and many industries were affected, the automotive industry is an exception and continues to go “rising†and sales are expected to exceed the 22 million mark.
At the same time, there were also many “unresolved†issues in the automotive industry this year. The "Automobile Brand Sales Management Implementation Measures", which has been criticized, has continued to spread news that needs to be revised, but it has not been seen. The recall system, new energy vehicles and other policies need to be improved, but the speed is very slow.
The case of FAW Group, which can be included in the history of Chinese cars, involves more and more senior executives. The case also failed to have a result in 2013. In fact, FAW is not an example, nor is it not an unprecedented person, including raising a car to raise prices, etc., are all common problems in the industry "can not be placed under the sun." It can be seen that there are still many areas in the automotive industry that need improvement and supervision.
Most quality problems nothing perfect recall system difficult <br> <br> As of December 26, 2013, the year 2013 China's auto recall activities were implemented 130 times, recall of defective motor vehicles 3.7597 million, an increase of 17.37 percent year on year. At the same time, on December 27, 2013, Changan Ford said that the company will recall some of the Mook Tiger vehicles, involving a total of 80,857 vehicles. Shanghai General Motors will recall the respective Kekai vehicles and Chevrolet Sail vehicles, involving a total of 1,461,460 vehicles. On December 30, 2013, Jiangling Motors began to recall 8,638 Ford new era Transit cars.
Based on this calculation, in 2013, China had recalled about 5.31 million defective automotive products.
Although compared with previous years, the recall of defective vehicles in 2013 has been very strong. However, compared with the production and sales volume of nearly 20 million vehicles in China, “I think that the number of recalls in China is far from enough, and the number of US cars recalled each year is not enough. More than the output, the production of 14 million vehicles a year, the recall number of nearly 16 million. The recall was not a problem only recalled, found that quality problems need to be recalled.†There are unwilling to name the car industry analysts said.
In terms of ensuring the interests of consumers, he believes that the existing "Regulations on the Revocation of Defective Automobile Products" and the "Responsibility Rules for the Repair, Replacement, and Return of Household Automobile Products" all have certain flaws. It can be said that the domestic recall system is progressing step by step, but the pace is somewhat slow.
Many quality problems, such as abnormal noise, have been difficult to identify, and consumer rights protection is even more difficult. Even if it has been identified as a security risk problem, because the recall cost is too high, the manufacturer's "recall order" is also "long-awaited." It can be said that this has become the biggest headache for many owners.
The public DSG recall incident can be described as a typical case in 2013. The final public "helpless" chose to recall, with such a background: With the CCTV "3-15 party" as the starting point, many media reported the DSG problem of the public, on another level, the public has become "a household name"; AQSIQ Its "three orders and five applications"; many owners of their complaints.
It can be said that in the middle of this, without the pressure from the former, the complaints from the owners of the vehicles will have little effect on the recall of the public. "This phenomenon is not normal. Manufacturers should pay more attention to consumers' needs. The current situation is usually that there are many problems with car owners' complaints. A few people who can implement recalls are usually left behind. The cost of recalls is very high. Manufacturers usually have Will not be willing to recall." The above said.
The private purchase of new energy vehicles is difficult to get rid of local protectionism. “The trend of new energy vehicles has been changing, and the impact on companies is huge. The rate of introduction of policies is also too slow.†The above analysts told reporters.
Take Beijing as an example. Throughout 2013, in Beijing, private sources of new energy vehicles constantly received various news from various departments. During the period, there are also different versions of the implementation details. Near the end of 2013, the final details of how private individuals bought new energy vehicles finally became "fixed." From January 1, 2014, Beijing will set up a separate demonstration of the application of new energy minibuses for the configuration of Yaohao pool. The individual application conditions are consistent with the conditions for applying the general indicators.
The key point is that with the demonstration application of the new energy minibus indicator, only the pure electric-driven minibus included in the “Beijing Demonstration and Application of New Energy Minibus Manufacturers and Product Catalog†can be purchased. There is no doubt that this policy does not apply to all new energy vehicles. Plug-in hybrid vehicles are not included.
“Local protectionism has been criticized for the private purchase of new energy vehicles. Most demonstration cities have set up 'product catalogues' to restrict local sales of vehicles produced by non-local companies.†The above sources stated that the development of new energy vehicles in China is the largest The problem is that there are too few potential market demanders. Consumers have concerns and concerns about product safety, as well as high prices of new energy vehicles and inadequate infrastructure. It now appears that local protectionism has become more and more serious and it is more necessary to break local protection.
Although the introduction of relevant policies is still slow, the government's willingness to develop new energy vehicles is still very strong. On the other hand, the sales of new energy vehicles have a strong sense of “policy fever and cold marketâ€.
The adjustment and revitalization plan for the automotive industry, which was implemented since 2009, puts forward the goal of scale production and sales of electric vehicles, including “reconstructing existing production capacity. By 2015, 500,000 hybrid electric vehicles, rechargeable hybrid vehicles, and general-purpose vehicles will be formed. Power and other new energy vehicle production capacity, new energy vehicle sales accounted for about 5% of total passenger car sales. Major passenger car manufacturers should have certified new energy automotive products."
From the production and sales data of new energy vehicles in recent years, data from the China Automobile Association shows that in 2012, the production and sales of new energy vehicles in China were only over 10,000 vehicles, which were 12,552 vehicles and 12,791 vehicles respectively. The production and sales volume is far from the planned production and sales target of 500,000 vehicles in 2015. Although sales of new energy vehicles in China increased by 42.7% over the same period of the previous year in the first half of 2013, the base number was small and the sales volume was only 5,889.
At the same time, in the first 11 months of 2013, China's passenger vehicles sold a total of 16.1518 million vehicles, an increase of 15.1% year-on-year. According to the annual sales of passenger vehicles exceeding 16 million vehicles, the sales volume of 5% of new energy vehicles will need to reach 800,000 vehicles, and now it is less than 20,000 vehicles each year, which is a far cry from them. The car production capacity of new energy vehicles is currently far from the scale of 800,000 vehicles.
The above analysts believe that the slow development of new energy vehicles on the basis of the obvious backwardness of the traditional auto industry is extremely unfavorable to the Chinese auto industry. Although new energy vehicles may not allow the Chinese auto industry to achieve overtaking, it is indeed the greatest opportunity for the largest auto country to become a powerful country.
The new "approach" in 2013 giving birth more than the existing system issues involving a number of policies <br> <br> the automotive sector, if that imperfect degree, "auto brand sales management approach" (the "Measures") can be said to "bear the brunt ". In 2013, the news that the "Measures" were to be revised continued to spread. In August 2013, there was news that the Ministry of Commerce was in the process of revising and improving the relevant departments. The focus of the revision was first to place priority on effectively safeguarding the legitimate rights and interests of consumers, refine relevant provisions, and further standardize business operations. .
The most exciting news is that when the year nearing the end of 2013, some media reported that “If nothing else happens, the new “Measures†will be released at the end of 2013 at the earliest.†However, 2013 has already passed. The new "Measures" has still not seen traces. It is still on the road to "modification," and progress has been slow. When the new "approach" was released, there was no definite news.
For a long time, the problem of sales and after-sales of automotive products has always been a hot spot for consumer complaints. The content of the complaints relates to the defects in the quality of automobiles, the unreasonable refusal of consumers’ requests for reasonable product returns, the uneven prices of auto parts, and the chaos of opaque charges for auto repair prices.
After the "Measures" were issued, the overall price of the auto market was relatively transparent and stable, but it was obvious that the cost of car purchases for consumers had increased, and the case concerning car complaints had not been reduced. Instead, it has increased year after year. The "solution" to solve the problem is the game between suppliers and distributors, including pressure inventory, distribution control and profit distribution. However, if the status of distributors and suppliers tends to be more equal, and the strength of distributors increases, it will inevitably not result in the formation of a regional price monopoly for sales, and it is consumers who suffer losses.
At the same time, “according to the current “Measures,†overseas automobile manufacturers can set up independent automobile sales companies in China, and authorize their sales companies to be the general distributors in the Chinese market. This means that overseas automobile manufacturers pass their total Dealers, directly or indirectly, control all aspects of car sales. It is precisely because of the existence of such a monopoly, there is the behavior of tight models to raise prices and raise cars, which breeds problems like the static country case.†The above analysts said.
"The "Measures" have always said that we must change, but we haven't seen any progress. Now, the most important policies have been slow to advance. Coordination among various ministries and commissions is very prominent and there is a lack of top-level design." Consultation Development of China's auto industry Company chief analyst Jia Xinguang said.
FAW case did not see the result of the abuse of power only tip of the iceberg for this <br> <br> by the FAW Group, the overall market caused by the storm audit, and then pull the case FAW Group, a year and a half later, still no See any open survey results.
In 2012, Jing Guosong, deputy general manager of FAW-Volkswagen Sales Corporation, was taken away by the discipline inspection department for economic problems. It is reported that Jing Guosong’s case amounted to tens of millions of yuan, or he was suspected of obtaining illegal income when distributing tight vehicles to dealers. Afterwards, FAW-Volkswagen issued the "Notice on prohibiting price increase sales of Volkswagen branded products." The latest development has only stayed in April last year’s media reports. More than 100 senior executives of FAW Group have been taken away by the task force to assist in the investigation. These personnel involved the subsidiaries of FAW Group and the heads of various departments.
It can be said that the Jing Guosong case has become a landmark event in the history of Chinese cars! To raise the car price, this public secret that exists in the industry has also been publicly placed under the fluorescent lamp "showing the public." However, the amount of interest hidden behind this is so great that the corruption or even the crime that it causes may not have been thought by many people.
“The authority to distribute vehicles for special events and hot-selling models is in the hands of some of the company's executives. Dealers will obtain more sources of supply by sending profits to manufacturers’ executives who have the right to assign indicators, and then increase sales. The more sources of goods received, the more profitable the company will get.†The above analysts said that the "Automobile Brand Sales Management Approach" gave the manufacturers a lot of power, which made it easier to find rent.
If it is said that FAW is not the only cause of corruption caused by the increase in car prices, it is not possible in the industry that “there is no precedentâ€. The problems that have emerged are only the tip of the iceberg of the domestic automobile industry. . How to regulate the development of the industry is actually a matter that we should consider after the Jing Guo Song case.