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Sword pointed to 100,000 Shaanxi Auto's products were the king's hot-hot in China's heavy-duty truck market. Shaanxi Heavy-duty Automobile passed the unsteady 2009 and achieved excellent market performance. It achieved sales of 60,000 heavy trucks throughout the year. With the increasingly clear domestic economic situation, the domestic heavy truck market has also resumed its upgrading. In view of the specific circumstances in 2010, Shaanxi Heavy Duty Trucks reviewed the situation and carefully deployed it and plans to sell 100,000 heavy trucks.
The planned sales volume is 67% higher than the actual sales volume in 2009. However, this shift in the market will never be based on the will of the people. If we want to achieve sales of 100,000 vehicles, what exactly does Shaanxi Auto need to do in its products?
The relevant person in charge of the Shaanxi Marketing Department told the reporter that in order to achieve the 2010 sales target, Shaanxi Automobile has adopted a variety of international products in order to achieve a drastic change in the market for its products, in conjunction with domestic and international top companies such as Weichai Power, Germany MAN, BOSCH, and AVL. Advanced technology, combined with actual conditions in China, and joint R&D, introduced 2010 "Super Value Edition" series of heavy trucks.
This series of products covers a full range of tractors, dump trucks, trucks, and special-purpose vehicles. Its power covers 210-460 hp, making it the only domestic classic product that combines international and domestic top-level technologies. According to the principle of optimal matching, Shaanxi Auto's 2010 premium version can be selected from Shaanxi Automobile's Weichai Lanqing WP6/WP7/WP10/WP12N series four-valve electronically controlled high pressure common rail engine and Cummins ISME345/385/420 30 series intelligent electric Controlled pump nozzle engine, application of Fuller gearbox, ZF technology steering, MVS & SIS suspension system, CAN bus instrument, VDO, VOSS quick plug system, TYCO connector, these new domestic and international top engine technology, Shaanxi Auto Heavy Duty Trucks add a lot of color to the vehicle's extraordinary performance.
After the 2010 full-scale heavy truck upgraded with technology, whether it is long-distance transport, heavy cargo short-distance distribution, or high-load operation of the construction site, the products have "four super" characteristics of "ultra-comfortable, ultra-intelligent, super-saving, super-easy" , providing users with the best solution for efficient transportation. One is ultra-comfortable - fine and exquisite experience health; the second is ultra-intelligence - outstanding leadership highlights performance; third is super-saving - perfect match challenge fuel consumption; fourth is super-heart - a careful active and passive safety protection system. In response, Dr. Li Hongyan of Shaanxi Steam Research Institute stated: "In 2010, Shaanxi Automobile Heavy Duty Truck incorporated international advanced technology and carefully created a series of value-added heavy trucks. It is in the leading position in the industry, among which the DeLong F3000 chassis is derived from the original MAN technology and is doing A large number of technology applications and upgrades to adapt to China's transportation environment have achieved comprehensive performance superior to other domestic heavy truck brands and have accounted for the highest value of heavy trucks in 2010."
In order to achieve Shaanxi's 2010 sales target, Zhou Yinchao, general manager of Shaanxi Heavy Duty Truck Sales Co., said that in 2010, the sales company will focus on "one center, two major controls, three upgrades, and seven initiatives" to carry out various marketing priorities. .
One center is centered on ensuring the sales target of 83,000 heavy trucks. The two major controls are the control of resources and the control of receivables; the three major enhancements are the improvement of management, the improvement of marketing quality, and the improvement of service guarantees; the seven measures are the reform of the marketing system, the optimization of sales processes, the breakthrough of special vehicles, and the strict control of risks. Management, financial platform support, improve service quality, and ensure the supply of accessories. At present, the company is advancing the reform of the marketing system and further optimizing the marketing organization, which will greatly enhance the marketing agency's ability to sense the market, thereby improving the overall channel resilience and promoting sales.
"The troops and horses have not moved, and the grass and grass have gone first." In order to complete the sales target of 100,000 vehicles, Shaanxi Zhongqi has also been actively building service companies, striving to build itself as a carrier for heavy-duty products and providing customers with life-cycle services, making it a leading domestic and world-class heavy-duty mobile. Provider of integrated solutions. To this end, Shaanxi Heavy Duty Truck has proposed a service-oriented manufacturing strategy. That is, "one goal, two levels of promotion, three-chain cooperation, four measures, five guarantees."
One goal: to develop service-oriented manufacturing as the goal and promote the overall improvement of the company's core competitiveness. Two-level promotion: Based on the optimization of the best quality to the overall improvement of the service; from the traditional manufacturing enterprises to provide a comprehensive solution to improve the service-oriented manufacturing companies. Three-chain collaboration: Demand chain, service chain and knowledge chain work together to deliver customer demand information, mutual services between upstream and downstream, internal and external knowledge, and optimize internal and external corporate services through demand chain pulling, service chain promotion, and knowledge-chain driving. Process. Four measures: develop product service systems, establish demand management systems, and strive to expand market space; integrate resources, restructure supply chains, expand production service capabilities, provide low-cost, high-efficiency services to customers; reinforce information-based infrastructure and continuously promote information Construction; actively promote advanced manufacturing technologies and comprehensively improve the efficiency and effectiveness of business services. Five Guarantees: Incentive Mechanism: Introduce competition, rewards and punishments. Introduce market pressure, introduce competition mechanisms, cultivate awareness of competition, and establish a service-oriented performance evaluation system. Internal processes: Service-driven, optimized operations. Strengthen service awareness and promote internal cooperation; continue to optimize internal organization and processes by means of demand chain promotion and service chain promotion. Customer relations: guidance needs, service marketing. Actively tap, guide and create customer needs; promote service marketing concepts and deepen the channel network. Partners: Strategic alliances, win-win cooperation. Work with partners to develop “Shaanxi Steam†service-oriented manufacturing networks, consolidate and strengthen the competitive advantages of the gold supply chain, and realize industrial aggregation effects. Technological innovation: customer participation, resource integration. Integrate existing technologies and market requirements, introduce customers and suppliers into the product development process, develop product and service combinations, strengthen technology reserves, respond quickly, and meet market demands.