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For Wang Lizhi, general manager of FAW Liberation, it is not the sales of products but the intense production capacity that he is most worried about.
In the first half of this year, FAW's liberation has been in a state of oversupply, which has made it impossible for some new models to be released to do large-scale promotion. The J6 Aowei 6DM 11L model is an example of this.
In the case of severe shortage of production capacity, the first half of FAW Jiefang completed sales of 147,000 units, a year-on-year increase of 135%, which is higher than the industry average growth rate of 54%. At present, liberation still firmly occupies the top position in domestic heavy trucks. In this sales volume, Wang Lizhi is even more proud that the J6 series has gained wide recognition in the market, with sales of up to 6,000 units a month.
J6 heavy trucks have accumulated production and sales of 60,000 vehicles, this is not only a product of success, but also means that FAW's liberation has occupied the commanding heights of domestic high-end heavy trucks.
Restricted production capacity
Capacity is the most concern for Wang Lizhi in the first half of the year. There are numerous calls from dealers and customers every day, hoping to get the car ahead of schedule. These conditions forced the liberation to keep moving forward. Despite being trapped in production capacity, Liberation still obtained the first place in the heavy truck market and 20% in the medium and heavy truck market.
For such achievements, Wang Lizhi is still somewhat reconciled: "If we can keep up with our production capacity, we should be able to achieve better results."
However, a message disclosed by Wang Lizhi will reverse this situation. According to reports, Liberation will build a new engine plant in Wuxi. This new plant will have a production capacity of 100,000 units and will be put into production in 2011. After the completion of the new plant will greatly ease the current situation of liberation of production capacity, and more importantly, it will provide a broader space for the liberation of the full range of products.
Despite facing the current hot scene, Wang Lizhi can completely sit back and relax, but he considered more long-term, he hopes to extend the advantages of liberation to various fields. He specifically told reporters: “In the second half of the dump truck and tractor we have to Doing a good job.†The limitation of production capacity has prevented his ambition from being fully exerted. The rapid expansion of powertrain production capacity in the future will lay a solid foundation for the emancipation of the entire series and usher in a broader future.
J6 wins
With the high-profile launch of the J6 Aowei 11L model, it also marked the Liberation J6's cross-over 60,000. This is not only a number, which shows that J6's independent high-end heavy truck has gained market recognition.
“Our car is more expensive than the same type of car.†When it comes to this, Wang Lizhi's pride is on the table. Liberating J6 products can be more expensive than other products. It does have its own unique features. “The biggest advantage of liberating is still driving. In terms of assembly, our engine performance is good, especially in terms of fuel economy and reliability, which has been unanimously approved by users. The main reason for the lack of sales is the limited production capacity of the engine. In addition, all of our axles are There is a very good performance, which is the object that other manufacturers follow and imitate.In addition, we have a new heavy-duty transmission product that goes offline. After the user uses it, it has a high rating for this gearbox. Meanwhile, our Cab technology is also very advanced, and this cab is now recognized as the most suitable cab."
This condition laid the foundation for J6 to reach the top. The sales figures in the market now indicate that J6 has acquired its own market position, and Wang Lizhi will continue to expand the brand.
"First we have to make up the series of J6 models. I used to call the J6 series. The J6 series was on the heavy vehicle platform. Now I'm the J6, which is the reverse. Because in addition to the heavy vehicles, the current mid-size car has reached J6. This is a family. Now that we are developing the J6L and J6K, this is a big car line, but it is still mainly developed in the medium-sized car. We are now developing the next generation of J6 products." From this statement, we can see The impact of the liberation of J6 on the market in the future will be even greater.
The commanding heights of liberation are mainly reflected in the power components of key components. For example, the 6DM11L engine released by the currently-launched J6 Aowei 11L dump truck has a leading performance in all aspects. “The 11L engine was received by users after its launch. The wide acclaim, in general, we have a good powertrain technology platform, which is our advantage.†Wang Lizhi summed up his own core competitiveness.
Reducing costs
Over half of the 2010 schedule, despite the fact that there is not much pressure on sales in the liberation, in his view, there are still uncertainties in economic development in the second half of the year, which cannot be taken lightly.
Wang Lizhi believes that the current rise in the price of raw materials has already formed a lot of pressure, but so far this part of the increased cost is still borne by the company, he said: "Now the level of raw material prices is almost the same level as in 2008. â€
Under such pressure, if the market goes further downwards, the pressure in the second half will be even greater for auto makers. In this regard, liberation has already had a strategy to cope with. By reducing costs internally, liberation has not yet been adjusted to product prices, and the cost of raw material prices has risen.
In the face of such pressure, liberation will continue to work hard on services. Wang Lizhi revealed that the liberation is now only counting 4S stores are more than 100, is expected to reach about 280 in the future, not only 4S stores, in the service network, the liberation also occupy With a dominant position, there are more than 500 first-level outlets. This does not include secondary outlets.
The liberation of FAW, through its efforts in all aspects, will further reveal its capabilities in the second half of the year.
View related topics: liberate J6 offline brings China's high-end heavy truck era