Rear Bumper Light-Sienna,Automotive Tail Lights,Toyota Car Light,Automotive Lighting System Changzhou Saina Automobile Industry Co., Ltd , https://www.jsczsaina.com
“Dongfeng Sunshine Service†has two meanings. First, it is warm like sunshine. Dongfeng will provide users with the greatest satisfaction in terms of service style, quality, profitability, etc.; second, it will be like a sunny and timely user. Any time, any place, any aspect can enjoy timely and effective service. What Dongfeng Sunshine Services strives to achieve is the full integration of market relations, user relationships, and enterprise relationships.
So what about the Dongfeng “Sunshine†service that is widely accepted in the industry?
To this end, the reporter interviewed Dongfeng Service Station in Beijing to understand the status of the service station.
Objective: To verify whether the “sunshine†service at Dongfeng Service Station is worthy of the name.
Method: Conduct unannounced visits in the name of the individual transporter’s car.
First, the reporter made an unannounced visit to a service station located on the North Fourth Ring Road. Besides Dongfeng's commercial vehicles, he also operated its passenger cars and special vehicles. The reporter conducted an unannounced visit as an individual transporter in Beijing.
The reporter found that this 4S shop is very scattered, sales, maintenance, spare parts are not in one place, run up and down several times. Although the "sunshine" sign hung outside, inconspicuous, the overall brand image does not feel Dongfeng brand the power of.
The sales hall is divided into two floors. The first floor is a passenger car. There is a customer reception area and sales staff. The sales office of a commercial vehicle is hard to find. It is in a corner of the second floor and is connected with many offices. After entering, there is only one. The lady received us, and was not a professional commercial vehicle salesperson. She explained that there was only one person responsible for sales of commercial vehicles. He went out for a meeting. When we asked for information on some products, she said that there was no such information. Just letting We looked at some of the promotional materials of Dongfeng Commercial Vehicles posted on the wall. After that, the reporter went to the after-sales service. Two people were on duty. When the reporter went in for some time, it was discovered that we asked us. When we asked about the "Sunshine" service. What kind of specific services, the staff said that we will see the service instructions after the purchase of the car to know. After the inquiry is basically we ask them to answer. The service attitude is not active.
Subsequently, the reporter unannouncedly visited the maintenance workshop. Since this is a state-owned enterprise mainly based on sanitation vehicles, the maintenance workshop is still quite large. He also saw the big banner of Dongfeng Tianlong's award-winning oil-saving contest on the maintenance workshop of the Dongfeng vehicle. The interior is quite deserted and there is no vehicle for maintenance. When the reporter wanted to find some staff to ask about some situations, he waited in the waiting room for a long time before someone came over. The overall feeling was sloppy. 
As a large-scale state-owned enterprise that operates many projects, the Dongfeng service station here obviously does not show scale and professionalism. Dongfeng's brand is not fully demonstrated here.
The reporter then went on an unannounced visit to another Dongfeng service station. This is a private company. It is located in the West Fifth Ring and is a very strong Beijing Dongfeng 4S store. Sure enough, when the reporter was near, the reporter saw the red flag flying far away. The Little Sun sign of Dongfeng service was hung in front of the factory gate. Sales halls, maintenance workshops, etc. Signs are obvious and very large.
Entering the sales hall, it is very clear and bright. There are large-screen LCD TVs and sofas in the customer lounge area. The big banner of "Caring for Everyone, Caring for Every Car" is strikingly hung on the wall. Reception staff at the front desk enthusiastically and enthusiastically hosted us. When we talked about us as individual transporters, the receptionists said sincerely that Dongfeng trucks of Beijing Euro III are now out of stock, and now only Euro 2 cars are in stock. And take the initiative to show us relevant information.
Then a staff member led a reporter to visit the workshop and found that the logos of each place were very obvious. “Please go through the procedures for repairing the car in the lobbyâ€, “negotiation roomâ€, and “the whole vehicle sales roomâ€. He told reporters that the company has a total of more than 60 employees, of whom more than 30 maintenance personnel, technical strength is very strong. And explained that today their managers led maintenance personnel to repair military vehicles. Now they are not in units that can't receive customers. When a reporter asked about specific after-sales service, such as 24-hour emergency repair service, the staff explained that the trailer rescue was free during the warranty period, and the warranty period was 6 yuan/km, but the price was too far. Consultative. The overall service is meticulous and enthusiastic. 
Service as a means has also become a weapon of competition. The service problem is the core issue of maximizing the value of users, the value of distribution companies and the value of production companies. "Service" is the most important part of the value chain of the automobile industry. With the evolution of the modern market, the input of service labor will increase, and the role of value formation will become more and more prominent. With the increase in the number of high-tech applications in automotive products, the demand for value-added services for automotive products during their life cycle has also increased. This is a broad value space. It can be said that good service is the guarantee for maximizing the profit of customers. The user is purchased as a means of production expected to profit. Therefore, in essence, users buy not only products, but also service expectations and commitments.
On the other hand, "service" is the embodiment of the most direct and comprehensive exposure of the company to the market. A good service is not merely to provide simple maintenance, but includes a comprehensive display of image display, culture dissemination, fulfillment of promises, and improvement of benefits to provide users with satisfaction.
Ending the unannounced visits of two 4S shops, the reporter felt that the gap was still quite large. There are differences in the services the customers go to different service stations. This shows that the scale unity of the Dongfeng service station construction still needs to be strengthened. To establish a truly unique brand concept, the first and foremost is to establish a service brand philosophy. Perhaps it is precisely that sentence. It is harder to do anything than branding. From the details to the whole, what can't be wrong. Fortunately, more and more Chinese companies are aware of the importance of branding, creating service brands, consolidating their brand status and user awareness, but what exactly should be done at each step. Perhaps this road is a long one.