Compared with world-class automobile giants, the lack of accumulation of independent brands in China and inadequate brand recognition are indisputable facts and the biggest weakness in current competition. As Jia Xinguang said, “There is a CEO of a self-owned car company who tells me that their car can sell 50,000 yuan or more for a brand. This is inevitable because your brand is not as good as others.”

Jia Xinguang believes that in car sales, especially in the current market environment, brand power has far exceeded that of commodity. "The realization of the lack of self-owned brand car companies is no longer a technology, no longer a channel, but a brand." Jia Xinguang told reporters that its realization in many independent brand models has been very good, regardless of technology, configuration or appearance , can be compared with the joint venture brand, and even a lot is slightly better. But it is the lack of brand power that makes it lag behind in market sales.

However, the improvement of brand power is not a matter of overnight. Many auto makers of the brand are also very aware of this. Wei Jianjun, chairman of Great Wall Motors, has a "marathon" view. He believes that making a car as a brand is like a "marathon". It requires long-term endurance and fighting spirit. There is preparation for long-distance running and no "curve passing".

"Practice has proved that 'curve passing' often fails, and such a brand does not have the foundation and the details." Shang Yugui said.

Jia Xinguang said that there are many ways to fundamentally resolve the upward trend of China's auto brands, but first of all we need to recognize the weakness of Chinese companies and build a strong strategy and marketing ideology. Through strategy and marketing, a significant competitive advantage is formed, effectively shaping the value of mid-to-high-end brands, and creating catch-ups for competitors in specific markets.

However, people in the industry believe that in the past, the country used a lot of resources to create a red flag "government car," but now it is impossible to do so. The automaker’s brand must be high-end, only down-to-earth, starting from quality and avoiding it at once. Prior to this, Korean companies had not broken through the bottleneck of the brand after achieving technological breakthroughs; domestic independent car companies will also encounter the same problems in the brand's upward process.