LED companies in the competitive international market need to be stable

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In recent years, the LED semiconductor lighting industry has developed rapidly, and the demand for LED lighting products has been rising. The European Union has banned the sale of incandescent lamps in 2012. In 2014, the United States will no longer produce and sell 60-watt and 40-watt incandescent lamps. At the same time, Canada has also officially banned 75-watt and 100-watt incandescent lamps, and foreign demand has been released in large quantities. Other emerging market countries, such as Thailand, Russia, Latin America and Africa, will also see a massive wave of streetlights in 2014.
In the face of the increasingly expensive foreign lighting market, many domestic LED manufacturers have great interest. The goal of establishing a good brand in the international market has always been a goal. Although it is necessary to go through a certain process in establishing a strong brand influence in the current fierce market competition, domestic LED companies should practice their internal strength and do the following work. . Only when the eyes are inward can we develop better.
First, the application of technology innovation. Independent innovation in the research and development of LED application technology, successfully developed and designed non-imaging optical system with independent intellectual property rights, advanced heat sink optimization software, high efficiency, high reliability LED drive technology, smart treasure LED remote wireless intelligent control The system and the world's first intelligent lighting system for guardians have formed their own core technologies to meet the standards of LED lighting in North America, while giving customers a short-term and efficient return on investment. The project involves DOT (Traffic Department), power company, SHOPPINGMALL And other important areas. Focusing on the match between the product and the market demand, and the uniqueness of the innovative technology, that is, not only providing the product but also providing the overall lighting solution.
Second, the innovation of business models. In 2012, the business model was innovated and successfully implemented in the United States, Asia, South America and other countries. The technology can be settled in the local area to achieve localization of the product, and the brand awareness can be expanded. At the same time, the customer and its end customers can directly obtain the most direct pre-sale, sale and after-sales service. The diversity and flexibility of the cooperation model is tailored to the actual needs of the customer. For example, technical cooperation, product cooperation, market cooperation, etc. can be carried out. Providing one-stop service for all customers, not only selling lights, but also selling services, selling programs, and selling business models.
Third, product price and quality management. In the international market, price and quality must be double-evaluated. When designing products and market position, we need to consider the whole process in all aspects, to make every lamp with the attitude of making watches, and establish strict supplier access and assessment mechanism. From the source to the quality of incoming materials; in the production strictly follow the quality standards, the production process must also be refined; in terms of price, through large procurement, large logistics, technology optimization, to create the best cost-effective products for our customers Provide high quality, cost effective series of products.

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