After Jiangling Light Truck announced its price increase commitment two weeks ago, Jiangling Light Trucks reduced the price of the classic China Three Light Trucks by 5,000 yuan. This has a strong impact on the general environment of the general increase in vehicle prices caused by a series of pressures such as rising raw material prices and emission escalation, and has caused repercussions in the commercial vehicle market. As a result, the domestic light commercial vehicle sector has begun a new round of competition, including technological upgrading and cost control.
Converse
On July 20, 2008, Jiangling Motors announced a nationwide reduction of RMB 5,000 for the nationwide classic Jiangling Light Truck. The price of the JMC Classic Guosan Light Truck Shunda 08 has dropped to RMB 76,800. This price has already pushed many mid- to low-end light trucks to a point where there is no way to return.
As we all know, 2008 was a relatively difficult year for the automotive industry. Rising raw materials, rising labor costs, and a series of factors such as the country’s three upgrades have brought a general increase in the price of light trucks, which has also led to pressure from many manufacturers and consumers’ choices. In the first half of this year, JAC, Foton, Dongfeng, Ao Ling, Jinbei and other products generally gained more than 3,000 yuan, and some of the light trucks in Jianghuai have even risen by 5,000 yuan. In contrast, Jiangling light truck prices remain unchanged. At this time, the price of the classic Jiangmen light truck was reduced by RMB 5,000. Compared with the lowest price of the Jiangling light truck, the price difference between the Jiangling’s classic light truck and the competitor was nearly RMB 10,000. As a result, the products of the low-end Jianghuai, Dongfeng and Foton Aoling formed a relatively large amount. pressure.
The country's three price advantage highlights
Because the country’s second-graded country is not only an emission upgrade, but also an improvement in its overall performance, and the difference between the country’s second-graded country’s third country has also reached 10,000-30,000 yuan. The cost of upgrading has a considerable relationship with the technical level of the engine. The lower the original engine technology, the greater the upgrade cost. Jiangling's technology advantage and high-quality high-pressure common rail 4JB1 engine, the difference between the country three and the country is only 8,000 yuan, lower than similar competitors to 5000-10000 yuan.
This time, the announcement of a 5,000 yuan reduction in the price of the classic Jiangmen light truck is equivalent to returning to the price of the second country. Jiangling’s classic light truck three products are not only a few thousand dollars lower than those of the Ouma N series and Jianghuai Shuai Ling’s Nation’s three products, but also the JAC Kang Ling, Dongfeng XB, and quite a few medium and low End-brands form a barrier – once these brands launch the third national product, the price almost reaches the price of Jiangling Shunda, and Jiangling Shunda has obvious advantages in quality and reputation.
Increase price competitiveness
"High quality must be high prices" is the general consumer's fixed mindset, but the price reduction of the Jiangmen Classic National Light Truck will overturn this concept. Jiangling Shunda's practice of "only lowering prices without decreasing quality" will set off a revolution in the popularization of high-end light trucks. It can be imagined that in the second period of the country, Jiangling’s classic light trucks were 10,000 to 20,000 yuan higher than mid- and low-end light trucks. By the third year of the country, Shunda and the low-end light trucks, which are the classic jiangling light trucks at Jiangling, were at a price point. Can imagine.
Jiangling Isuzu’s classic three-segment model, the Shunda light truck, has completely adopted the production technology and technology of Isuzu. Many improvements and enhancements have been made in the case of the Isuzu classic configuration: the vehicle uses a 4JB1-TDCi electronically controlled high-pressure common-rail generator. The power is increased to 85KW, the torque is increased to 285NM, and it fully meets the national standard. In addition, 08 Shunda also adopted a reinforced rear axle and girder, which greatly increased the carrying capacity of the car, and at the same time eliminated the two unnecessary designs of the cab front triangle window and cargo box bamboo board, making the product More practical. Compared to the use of Chaochai, Dachai, and imitation 4JB1 products, Shunda's high price-performance subversion of the "high quality must be high price" fixed mind.
This year, all walks of life have felt the macroeconomic pressure to varying degrees, especially for commercial vehicle users: On the one hand, rising operating costs, rising labor costs, and soaring oil prices, and a helpless choice facing commercial vehicles, especially light trucks. Price increase. In such a big environment, commercial vehicle users seek out the most cost-effective products in a rising voice. The Jiangling classic light trucks' price reduction of 5,000 yuan and their subversion of the "high quality must be high prices" set of fixed-minded actions have brought strong stimulation to customers.
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