At present, China's economic growth has slowed down, and some traditional industries are facing painful transitions and suffer from the decline in performance. However, the Internet, communications and related industries are unique and are making strides forward. What changes will "Internet +" bring to China's industries? What new opportunities will arise for traditional industries to integrate the Internet?

The Internet has become a catalyst for industrial development

According to economic data, as of the first quarter of 2015, the industrial added value of above-scale industries in China's computer, communications, and other electronic equipment manufacturing industries increased by 12% year-on-year; the total consumption of communications equipment in the total retail sales of consumer goods increased by 38% year-on-year; the nationwide online retail of goods and services The amount of 765.7 billion yuan, an increase of 41.3%.

It is not difficult to see that under the background that China’s economic development has entered a new normal, the Internet, communications, and related industries are gradually becoming one of the main forces for economic development and consumer spending.

Last year, the "Smart + Internet" strategy proposed by TCL, a traditional well-known domestic brand, coincides with "Internet +". After one year of strategic transformation of Internet operations, the market value of TCL more than doubled. In 2014, TCL mobile phone shipments reached 73.48 million units, making it the fifth-largest global handset shipment.

In 2014, TCL Group's annual revenue exceeded 100 billion yuan, and its net profit increased by nearly 50%. It has become a model company for the transformation of traditional brand management concepts and embracing the successful transformation and upgrading of the Internet.

Similarly, small and micro enterprises are more likely to be the beneficiaries of the "Internet Plus." Sichuan Mahoude Mutton Soup Co., Ltd. was established as a traditional family company with 3 members. In 2009, it began to “touch the net” to start a mutton food e-commerce business. In a few short years, the company’s operating income soared from several million yuan to 27 million yuan, of which online sales revenue grew at a rate of nearly 100% every year. The business was more than 7 million yuan, and it increased by 70% in the first quarter of 2015.

"Using Internet sales has broken the embarrassing situation in which traditional stores have been seriously deprived of sales. It is our rampant development. We will continue to increase the scale of online sales this year," said Ma Kui, general manager of Ma Houde Foods.

Cross-border cooperation creates unlimited possibilities for innovation

Ning Jiajun, director of the expert committee of the China Information Center, believes that at present China's economic development mode has not fundamentally changed. How to use "Internet +" to promote the sustainable development of advantageous traditional industries and promote the integration between networks and industries to form a new value chain? Industry chain, new service model and business model are the most crucial.

As we all know, China's medical resources are unevenly distributed and information is asymmetric. It is always difficult to see a doctor or to seek medical treatment. What "chemical reaction" will happen when medical treatment meets the Internet?

According to Chen Dengkun, general manager of Kingdee Medical Software Technology Co., Ltd., one of the characteristics of the Internet is that users can experience it in real time. The key to the integration of traditional industries with the Internet is to transform the company's inherent thinking and consider it from the perspective of consumers. Now, conservative and traditional hospitals have begun to wake up and are actively embracing the Internet.

“Previously, everyone was queuing up at the hospital for several hours and it was normal to register. At the time when the mobile Internet is widely used, people pay more attention to the value of time.” Chen Dengkun told reporters that as of now, he has signed more than 70 hospitals nationwide. Through cross-border cooperation between the Internet and hospitals, medical resources are integrated and medical information is deployed scientifically to make patients more convenient for medical treatment.

Since last year, Kingdee has collaborated with the Guangzhou Women and Children Medical Center to connect 250,000 patients through the Internet and use smartphones to directly access basic medical services: registration, payment, inspection and inspection reports, inpatient deposits, inpatient billing, etc., in addition to diagnosis and treatment. Everything else is done online. The data shows that the average patient saves 47 minutes from entering to leaving the hospital. The original 10 payment windows of the hospital have thus become 5, saving a lot of costs.

“More and more medical institutions have realized the possibility and importance of 'Internet Plus', and we plan to sign 500 national hospitals this year. The integration of medical and Internet has created unlimited innovation possibilities, and the market potential of the future Internet medical treatment is very large. Chen Dengkun said.

Informatization Helps Traditional Industry to Build a High Floor

"'Internet +' is not simply a label on yourself, but it requires companies to change from their own business philosophy, use Internet thinking to self-reform." Ning Jiajun said.

As the vanguard of industrial development, central enterprises are constantly testing the new model of “Internet+”. The issue of automatic distribution information has long plagued electric power companies. The State Grid Yubei Electric Power Co., Ltd. has been brave enough to innovate. After a long period of research and experimentation, it has taken the lead in adopting China’s dominant 4G standard TD-LTE proprietary network as an energy communication transmission platform to transfer energy. The combination of the mobile Internet overcomes the difficulties of laying optical cable paths and high construction costs in the construction of urban distribution networks.

This approach broke through the bottleneck problem of information transmission in the last mile of power grid users, achieved 100% coverage of distribution automation, and ensured the safety and efficiency of electricity use for millions of residents.

From small and micro enterprises to central enterprises, and from traditional manufacturing industries to service industries, the fission that the Internet brings is inconceivable. It not only rekindles the industry, but also brings great changes to people's lives.

At present, there are some voices in the society that China's traditional industries and “Made in China” are declining along with the disappearance of demographic dividends and rising labor costs, and international competitiveness faces enormous challenges.

Ning Jiajun believes that China has developed into a country with parallel development of manufacturing and the Internet. In the future, the manufacturing industry will transform itself through the Internet to improve its own capabilities and transfer the advantages of the information industry to the manufacturing industry through the “Internet Plus” strategy. "Don't be eager to achieve success, and stay calm and sturdy," the combination of industry and information science will certainly help China's traditional industries to develop even further," he said.