Dongfeng Light Trucks: Leaders in China's Market Innovation Value

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With the development of the logistics industry, China's light truck manufacturing has developed to a stage of comprehensive upgrading, which puts forward new requirements for light truck products. In the face of branded light truck products, many light truck manufacturers claim that their products are both fuel-efficient, durable, and cost-effective. However, only the praise from the users and the authoritative media's annual appraisal attribution is the most powerful. At the award ceremony for the 2014 China Truck Model Awards, Dongfeng Motor Co., Ltd.'s high-end light-duty truck products, the Kempt N300 and the Capt. XL series, won the “Energy-saving Vehicle of the Year” and “Heavy Truck of the Year” awards respectively.


The China Trucks Annual Model Selection Campaign is a truck high-end exchange platform that began in 2007. So far, it has been successfully held many times. The Chinese truck model of the year was selected by experts from the China Automotive Engineering Research Institute, experts from the Chinese Academy of Engineering, senior research fellows, university professors, authoritative experts in the automotive industry, scholars, and senior managers of logistics companies. , Has become an important vane of the domestic commercial vehicle industry with greater brand influence and strong market guidance.

As one of Dongfeng’s top-quality products, Dongfeng Kaipute, with its “high-quality technology” brand, targets the high-end market and covers the N-series and C-series of short-haul and long-distance transport markets. A model of professional logistics in China. In recent years, with the continuous development of the automotive industry, models featuring energy conservation, environmental protection, safety, efficiency, and reliability have gained increasing market acceptance. After three years of experience in the market, Capt. N300 series products have achieved a strategic breakthrough in the high-end market. The Dongfeng Kai Pu Te series also won the award of the fuel-saving champion of the China International Truck Conserving Contest for the third time in a row from 2010 to 2012. It was once recognized and highly recognized by the industry authorities. It can be imagined that behind all the honors are the outstanding pursuits of Dongfeng Light Card people in countless ordinary days.

Quality is the cornerstone of survival and development of the company. Dongfeng light truck products have long been adhering to high-quality, high-efficiency roads, constantly summing up experiences and lessons on the road of practice, changing concepts, and providing consumers with better products through continuous improvement and innovation. Products and better, more efficient services. Over the years, Dongfeng Light Trucks has constantly tried, climbed and strided around the needs of users, exerting strengths in terms of brands and products, and enabling users to understand more comprehensively. After years of hard work and development, Dongfeng Light Truck's annual sales volume has spanned from 19,000 units to more than 200,000 units. The average annual increase in production and sales volume has grown at a speed two times higher than the industry's level, ranking the top three in the industry and becoming a domestic lightweight. Commercial vehicle industry leader. In 2014, Dongfeng Light Trucks once again led the industry in marketing trends. For the first time, China Unicom and China Unicom launched the “Dongfeng in the Wo” large-scale customer feedback activities to inject new momentum into the light truck market in the Year of the Horse. Dongfeng light truck, the leader in innovation value of China's light truck market!

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