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At the Wuhan International Commercial Vehicles Exhibition held on October 30, 2013, the first stand of Dongfeng Commercial Vehicle Genuine Parts proved that in addition to the entire vehicle business, the genuine accessories of Dongfeng Commercial Vehicles have gradually become one of the main businesses of Dongfeng Commercial Vehicles. This not only provides Dongfeng Commercial Vehicle customers with more professional and reliable services and quality assurance, but also lays the foundation for Dongfeng Commercial Vehicles to further tap market potential.
The authenticity of accessories relates to the vital interests of customers
With customers' familiarity with the vehicle and the improvement of their own technical level, within the scope of their capabilities, it has become the norm for customers to change their accessories for the car themselves. This not only saves time, but also reduces the cost of vehicle owners to maintain the vehicle to some extent. However, various fake and shoddy accessories are currently flooding the market, and customers often feel at a loss when purchasing accessories themselves. Sometimes the plan saves money, knowing that the product is not a genuine accessory but it is still purchased. When the car has problems, it regrets it.
What kind of harm will shoddy parts bring to customers? The reporter consulted with Zhao Min, the chief of the business management department of the Dongfeng Commercial Vehicle Co., Ltd.'s marketing and sales department's service support department. Zhao Min explained the most commonly used air filters.
Zhao Min told reporters that people who understand the car know that car engines must “breathe†when they are working, so they need to filter the air so that dust, sand, and other impurities in the air are not drawn into the engine. If poor quality filter is used, the filter performance is poor, and the filter paper cannot filter out fine impurity particles. After entering the engine, these particles can easily increase the wear between the cylinder and the piston and cause damage to the engine, which may even cause the entire engine. scrapped. At the same time, because the oil filter is subject to great pressure, if the quality of the oil filter housing is poor, it will cause the oil filter to break, the oil to be sprayed, and other consequences, which will not only cause the shortage of oil, but also the leakage of oil. Fire hazards endanger the safety of occupants.
The reporter learned that the filter performance of Dongfeng Genuine Filter is more than 7 times that of shoddy products, and its service life is at least 2 times higher. Dongfeng's pure air filter can be replaced when it is used for 15,000 or 20,000 kilometers. The poor replacement cycle of the air filter will also affect the power of the vehicle.
It is precisely because of the genuine accessories related to the vital interests of customers and even life safety, so Dongfeng Commercial Vehicle genuine parts are Dongfeng commercial vehicle loading accessories or Dongfeng commercial vehicle product drawings produced by the accessories, more than 100,000 series products. Dongfeng Commercial Vehicle genuine parts are controlled by Dongfeng Commercial Vehicles Co., Ltd., which controls the process and quality inspection. The production process achieves computerized control. It adopts internationally advanced production management and control inspection procedures. At the same time, Dongfeng Commercial Vehicle Co., Ltd. is responsible for product claims. Each accessory is safe and reliable, which can effectively improve the operational efficiency of the vehicle and protect the customer's fundamental interests.
Zhao Min showed reporters a research report. The report showed that according to the customer's sample survey, using Dongfeng Genuine Parts, the vehicle's maintenance cycle, failure rate, and fuel consumption have all been significantly improved, which can save customers 10,000 yuan annually. Around the time, especially at critical moments, pure accessories add an insurance cover to the customer's life. Zhao Min said: "We must use our utmost efforts to make Dongfeng Commercial Vehicle genuine parts become the trust and trust of our customers."
Bring Dongfeng Genuine Parts to Your Customers
For customers, it is not easy to accurately identify counterfeit and inferior parts.
The roadside shop is the main place for customers to purchase accessories. Most customers are aware that many of the accessories here are not genuine, but they are easy to buy and cheap, and the appearance of the product does not look very different from that of genuine accessories. It is even the same. Although the most assured choice is to purchase from a large 4S shop or service station of a car manufacturer, those stores are often located in remote locations, and the purchase process is time-consuming and labor-consuming, which has caused many customers to “retreatâ€.
How to make the customer convenient and comfortable to buy genuine accessories? This is a problem that Dongfeng Commercial Vehicle Co., Ltd. has always paid attention to. In the past, the sales model of accessories was basically waiting for the customer to come to the door and what the customer needed to sell. Due to the small amount of business, not only the sales staff of the accessories lack enthusiasm, but also the randomness of the customers' purchases at the store is very large. With the deepening of the service transformation, Dongfeng Commercial Vehicle Parts Marketing Team began to go out and walk to the customers to provide services.
In 2012, Shijiazhuang City, Hebei Province, Zhuang Qi Jia Dongfeng Commercial Vehicle Franchise Service Providers established the first Dongfeng Commercial Vehicle Genuine Parts Outlet Store in the North Auto Parts City, located in Beiwaihuan, Shijiazhuang City, and only operated for two years. Now Annual sales are expected to exceed 20 million yuan; in Chengdu Auto Parts City, Chengdu, Chengdu, Chengdu Dongfeng genuine accessories outlets, sales this year is expected to exceed 100 million mark; Hebei Yuanshi County Dongfeng commercial vehicle 4S shop, in the customer More coal trading markets established direct sales stores, including genuine accessories sales, and were praised by customers.
Today, Dongfeng Commercial Vehicle Co., Ltd. has a total of 750 service stations and accessories franchise stores across the country. A total of 5,000 staff and 1200 technical backbones provide customers with 24-hour after-sales service.