Who will immediately think of when referring to tyres? Michelin, Dunlop, Bridgestone, or Kumho, which is the subject of a lot of lawsuits recently? So if you say "double star" tires you will not be strange? !

The dual-star of the shoe industry started to formally enter the tire industry in 2002 through acquisition and restructuring. In previous years, Twinstar tires maintained rapid growth and entered the US market. "I strayed into my shoes all my life. I first made shoes for people, then made shoes for the car and made shoemakers for a lifetime!" Wang Hai, head of the double star, answered questions about the entry of the double star into the automobile tire industry. The current dual-star tire business is the leading industry of the Double Star Group, with sales accounting for more than 70%, followed by footwear, apparel, machinery and thermoelectricity.

Lifting the predecessor of Double Star Tire, it is easy to think of a “mess” enterprise with a weak foundation, a low starting point, a poor foundation, and a large history, and “Double Star” absorbs the original “Huaqing” and then repeats it in the face of the Chinese tire industry. With the unfavorable situation of construction, the influx of foreign brands, the soaring prices of raw materials, and the country’s tightening monetary conditions, it has been difficult to create a famous brand history in the cracks of the market. In the overseas market, the United States market accounts for 80%. However, the subprime mortgage crisis that broke out in the United States in 2008 has affected Twinstar Tire. Wang Hai said that at the time in the United States market, tires were almost no money and no one wanted. In October of that year, the twin-star tires almost stopped production for half a month. Twinstars quickly adjusted the market and, without giving up the US market, switched to the South American market, Africa, especially the South African market, entered the Southeast Asian and Middle East markets, entered the European market, and upgraded its product quality. Capture high-end market.

When foreign tire brands take over the Chinese market, of course we also hope that a national industrial tire can dominate, but it seems that the situation in the domestic market is not so optimistic. According to the results of a questionnaire survey conducted on netizens who had used double-star tires, the vast majority of netizens believe that “the tires are generally wear-resistant, and they can be used in the first half, and they have a lot of bulging in the second half, which is poor in wear resistance.” "I don't know much about it. The brand didn't even hear about it. Even after hearing it, it may not be the first choice. After all, tires are a matter of safety, and well-known brands use their confidence."

In fact, if it comes to the brand's popularity, the binary still has a certain brand awareness in the country, but this "double star" is "double star shoes" rather than "double star tires." Despite the shift from the US market to the European countries, Africa, the Middle East, and South Africa, Twinstar successfully entered the developed markets of Germany, the United Kingdom, Italy, the Netherlands, and Russia. It has become one of the largest companies in China's tire industry to occupy the world’s market share, but sales in the domestic tire market have not been able to “fairly match”. Consumers don't approve, don't trust, don't look good.

In fact, as a state-owned enterprise, "Double Star" is absolutely as good as other companies in technology investment, and it is also exploring and trying to continuously carry out technological innovation. At the celebration of the 60th anniversary of the founding of the People’s Republic of China, the participation of military parade guided missile military vehicles was “double star work”, which changed the history that China’s military vehicle bulletproof tires can only rely on imports. However, it is precisely "what if Cheng Xiaoxiao loses himself, Xiao He". Double Stars can obtain some financial advantages under the state-owned background, and it has also become infected with the "diseases" of many state-owned enterprises. Enterprises are "overwhelming," saying that the popular point is There is more publicity and less work.

A variety of honorary titles, but not to bring real consumer "satisfaction", the company stresses innovation, capital investment never fails, but "flashy" innovative technology, the final effect of tens of millions of investment is The cost savings are 10,000 yuan for the technological innovation of "reserved reputation." If it is a private company, how can it afford to spend so much money on such "face engineering"? This is the criticism of state-owned enterprises, spending national money, and sticking to their own money, they can't make good products in a down-to-earth manner. Let consumers use it.

If we really like the theory that the market is the driving force of science and technology, technology is the magic weapon for market competition, and we have established a good tire for China, we certainly hope to see the rise and growth of a national enterprise. We must know that the popularity of the brand and the degree of recognition of the market are not merely dictated by it. Consumer acceptance and praise are the result that the company should ultimately pursue.