As the development of the pump and valve industry for 14 years, it has become a well-known B2B network marketing platform in the pump and valve industry, the Valve Valve Trading Network (www.CNPV.com), and it will usher in a new year for the future. In 2014, the valve trading network always adheres to the innovative spirit of “I have no people and I have excellent people” and it is dedicated to providing high-quality network marketing services for tens of thousands of pump and valve companies.

Recalling that in 2014, network marketing in the pump and valve industry seems to be out of place. The related personnel of the pump and valve trading network market research department also visited some pump valve manufacturers in the hometown of pump valves in China. Through their feedback, orders from the network have been reduced this year compared with previous years, and some pumps in Shanghai, Beijing and Guangzhou have been Valve trading companies also said that business in 2014 is even more difficult to do, and even some small businesses have switched to selling other products. Why is this situation occurring in the pump and valve network marketing market in 2014?

According to authoritative data, the National Economic Development Research Institute's Macroeconomic Research Institute's domestic economic situation analysis and tracking task force recently released the "2014 Economic Situation Analysis and 2015 Outlook" report. The research report shows that from January to October of this year, China’s overall macroeconomic operations were generally stable, but compared with previous years, the index’s economic growth rate has declined, and the lack of investment growth stamina, obvious bottlenecks in financing bottlenecks, and difficulties in business operations have highlighted the problems. Pressure and risk are still large. From the analysis of the international environment, the world economy remained in recovery in 2014, and the overall economy has not yet returned to its pre-crisis growth level. Analysis of these authoritative data shows that these are the factors that bring production and sales constraints to the valve and valve industry in the macro.

In addition to the large environmental impact, there are still grey areas in the marketing methods and models of pump and valve companies.

According to the relevant data provided by the research department of the pump and valve trading network, in the year of 2014, the pump and valve companies were basically based on the promotion of the B2B website. Enterprises are relatively single in terms of quantity, content form, and distribution channel of information release, and there is no innovation model. Many companies still only rely on Alibaba, the pump valve network and some more active B2B platforms for repeated promotion of product information. Lack of editing on information content, lack of updates on product descriptions, blind copying, sticky postings, and a large amount of spam emerged on the Internet. All major search engines have penalized and shielded this.

An important reason why pump companies are not good at using network promotion is that companies do not have knowledgeable professional e-commerce talents. This is a common criticism of many industry companies. As early as 2012, the Pump Valve Trading Network officially launched the “Internet Marketing Combat” course specially designed for pump valve companies, which only improved the marketing ideas of a small number of pump and valve companies. As we all know, the Internet has become the main marketing position of today's enterprises. If the Internet is abandoned, it is equivalent to giving up the “blue sea” of the economic growth of enterprises.

In 2015, what should the Internet marketing of pump and valve companies do? Pump valve trading network marketing channel senior experts are willing to give pointers to everyone. Only by breaking the traditional network marketing ideas, changing marketing strategies, and innovating marketing methods, combined with the current “search economy” market rules, can companies stand out on the Internet and win more business opportunities for enterprises.

First of all, the network marketing carrier must make multiple choices.

A single B2B marketing model can no longer meet the needs of corporate Internet marketing. Pump companies should choose more media resources to promote themselves based on the characteristics of the industry and products. Including but not limited to Weibo, WeChat, forums, blogs, classified information, news media, etc. The news media mainly refer to soft-text marketing. Organizations write newsletters (soft papers) through the media marketing model. This is a new marketing model that is suitable for pump companies to try. In 2014, Shanghai Five-Valley Safety Valves and Shanghai Hao Xuan pump valve, Huangshan Liangye valve, Suzhou Purdue compressor, Shanghai Dezhong instrument and other companies successfully applied, with considerable success.

Second, network marketing content must be constantly innovating and adapting.

Looking at the information released by most pump and valve companies now, basically the same information is repeatedly issued, but the difference is that multiple B2Bs are issued at the same time. This kind of information is accumulating on the Internet, and more and more on the Internet, search engines naturally will not repeat the inclusion. Some companies have a bit more flexible network marketing staff. Each time they publish information, they change the title of the information, and the content section will also change its position. However, these “little tricks” can hardly escape the “eyeball” of search engines, even if search engines collect the information. , but it won't show for too long will be masked. According to the product information displayed by the back office member of the pump and valve trading network, some corporate members are more arduous. Each time they refresh their information, they only change the publishing time and the order of displaying on the website. This is basically a search engine. What is missing is actually doing nothing. Therefore, it is recommended that the majority of pump and valve companies, in addition to recruiting competent online marketers in 2015, be more important to master marketing methods that can cater to search engine preferences. This point can consult the valve trading network, "Internet marketing combat" course will dispel doubts.

Finally, the frequency of online marketing must be perseverance.

As an internet marketer, no matter which carrier or method is used, it must be long-term commitment. Three days fishing, two days drying, that will certainly not become a thing. To cite an obvious example, if you search for “A28X-16T spring-loaded safety valve”, XX’s product information is displayed on the first page of the search engine, but after a period of time, it is searched again. This is where the search engine's internal algorithms determine the sort of information. If there is more comprehensive information on the same product and a higher-weight carrier to present this information, then the position of the product information mentioned above will naturally be replaced. From this we can see that product information promotion is not a matter of issuing a few articles or publishing a few days to achieve the desired effect. It requires daily (often) to innovate the content of the products to be released, and to select multiple types of carriers to promote the sustainable development.

Can not change others, you can change yourself; can not change the environment, but you can adapt to the environment. In the existing economic environment, we should change ourselves and play our own uniqueness under the same conditions to survive and develop. In the upcoming 2015, authoritative organizations have also forecasted that global economic growth will continue to maintain its recovery trend and will not lead to leaps and bounds, but the growth rate will increase compared to 2014, but at the same time, we must also see that developed economies The overall economic growth is still relatively weak, and it is difficult to truly get out of the low point in the short term. Relatively speaking, it still brings a test to the economic market of China's valve and valve industry. Overall, the world economy will be the most improvement on the margin next year. However, we should also maintain our confidence that next year will also be the year of the end of China's "Twelfth Five-Year Plan". Some projects that are under construction or reconstruction will increase implementation. The state is centering on urban infrastructure, water conservancy projects, and new environmental protection projects. In energy and other aspects, it will also implement and co-ordinate the promotion of a number of major project plans, and pump valves will also have important applications as industrial general-purpose component products.

If the world economy is a big environment and the domestic economy is a small environment, there will still be a fight in the pump and valve industry in 2015. Than the quality, than the brand, than the service needs the customer to recognize; than the sales fight or marketing and Internet marketing, in the same market economy environment, who has innovative marketing strategies, who have more marketing channels, who have the right Internet marketing methods, who is the big winner!