As we all know, self-owned brands are the mainstay of China's commercial vehicle industry. However, compared with the brilliant record of independent brands in the commercial vehicle market, the leaders of the commercial vehicle industry are not well known to the public. Therefore, the former Minister of Machinery Industry He Guangyuan proposed to provide a stage for the leading figures of China's commercial vehicle and parts enterprises to show the whole society the style of the commercial vehicle industry. The first "iron shoulder award" commercial vehicle and parts annual person selection It was born.

Qian Heng won the "Tie Shoulder Award" Parts Person of the Year Award

In this event, Assistant Director of the FAW Liberation Business Division, Assistant General Manager of the Liberation Company, and General Manager of the FAW Jiefang Engine Division (hereinafter referred to as “Engine Division”), Party Secretary Qian Hengrong won the first “iron shoulder award” Parts of the Year Awards. The reason for the awards given by the judging panel is: Adhere to independence, build China's independent "core" dirty, and the National Six leads the industry.

Since serving as the deputy director of Xichai in 1997, Qian Hengrong has always been committed to making the engine independent business bigger and stronger, aiming at the goal of building a "domestic leading, world-class" engine brand and continuously promoting the development of China's auto industry. He led and personally participated in a series of groundbreaking major projects such as the independent development of China's first four-valve high-power diesel engine, high-quality J6 heavy-duty vehicles and heavy-duty diesel engine R&D and technological innovation, to promote emission upgrading and technological progress in the diesel engine industry. Made an outstanding contribution.

Focusing on the goal of “transforming from technology-oriented to technology-oriented”, Qian Hengrong pioneered five major mechanisms of technological innovation including decision-making mechanism, operation mechanism, development mechanism, dynamic mechanism and evaluation mechanism. Among them, the decision-making mechanism allows the engine division to determine the direction and project of future innovation; the operation mechanism improves the cooperation between the internal research and development and external technology in the enterprise innovation process for the engine division; the development mechanism guarantees the talents, funds and equipment of the engine division. Reserves; the power mechanism has stimulated the innovation enthusiasm of the engine division employees; the assessment mechanism is mainly responsible for the evaluation of the project and the mechanism itself to ensure the continuous optimization of the project.

In addition to the establishment and operation of the five innovation mechanisms, the Engine Division has also established an innovative management model for the two-track system. As long as the project meets one of the three requirements of “the world's first initiative, which brings more than 10 million profits to the company and meets the future development direction of the company”, employees can apply for bonus research, regardless of the success or failure of the project. No, employees will receive bonus incentives. In addition, the investment capital of 400-500 million yuan per year is invested in innovation funds, accounting for 3%-5% of sales revenue, and a large number of major innovation projects are promoted, which undoubtedly injects vitality into the engine division.

Iron Shoulder Awards Awards

Qian Hengrong believes that the development of the automobile industry must adhere to two points, one is technological innovation and the other is brand building. Both are indispensable. First of all, without technological innovation, there is no strong technology to form a unique competitive edge. In today's society, the road to low-cost competition is unworkable. If automotive products want to go global and be recognized, they need to have world-leading technology. Secondly, the product technology is well done, the quality is good, the brand is not built well, and it is not easy to sell. To this end, he first proposed to build a "national brand, high-end power" in the Chinese engine industry. Under his leadership, in 2011, the engine division began to build its own brand, with the Xichai brand as a practice, established the construction mechanism of the independent engine brand. And the theoretical system, and has launched four product brands in the field of heavy, medium and light engines--- Aowei, Hengwei, Conway, Jinwei , with a displacement of 2 to 16 liters, power coverage of 40 to 650 hp, tin The brand loyalty of the brand reached 82.6%, and the brand value reached 15.159 billion yuan, leading the heavy-duty engine industry. In addition, Qian Hengrong has been committed to the development of energy-saving low-carbon engines. Under his leadership, the engine business department has always followed the overall development of the industry, transferred the way, adjusted the structure, and constantly promoted the industrial transformation and upgrading, and realized the country from the national to the national six. Leading the way in the upgrade of emission standards.

In 2018, Qian Hengrong worked in the engine business for the 21st year, and was also the 21-year period in which the engine division was ups and downs and triumphant. With keen market insight, Qian Hengrong led the engine division to continuously develop and become the benchmark of China FAW's own brand, making great contributions to the transformation and upgrading of China's internal combustion engine industry and high-quality development.

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