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After the rapid development of China's auto industry in recent years, the market is in a relatively stable growth trend in 2006. After experiencing a sharp drop in profits last year, the commercial vehicle market has finally bottomed out this year and shows signs of recovery.
The latest statistics from the China Association of Automobile Manufacturers show that from January to November 2006, the domestic automobile market achieved sales of 6,592,400 and 6,548,800 vehicles, respectively, an increase of 27.92% and 25.49% year-on-year. Commercial production and sales of 1,857,900 vehicles and 1,844,200 vehicles were accumulated, an increase of 14.55% and 13.70% year-on-year. Among them, the total sales of trucks exceeded 1.5 million (including non-complete vehicles), an increase of 12.28% year-on-year.
Overall speaking, in 2006, China’s automobile total achieved a substantial increase compared to the same period of last year. In the case of commercial vehicles, the growth was relatively stable. In particular, the truck market seems to have emerged from the haze of last year and showed strong growth. .
Trucks rebounded and the "polarization" effect is obvious
Compared with the negative growth in 2005, this year's truck market has seen an overall recovery. Except for the shrinking of the China Card Market, all segments of the truck market have seen a surge in popularity, especially in the light truck market, which has grown faster than the growth rate of the truck industry. From January to November 2006, the cumulative sales volume of light trucks in China reached 860,100 units, an increase of 10.93% year-on-year; the micro-card market also achieved gratifying results, the “bipolar†trend of trucks became more pronounced, and “slight truck + heavy trucks†became the driving force. The main growth point of the market.
Comprehensive analysis of the policy factors affecting the development of the truck market is mainly due to the fact that after entering the year 2006, the growth rate of China’s GDP and fixed asset investment did not continue to fall as expected; at this time, the structural adjustment of the development of the heavy and light poles within the truck market is also Already in place. As a result, the truck market finally stopped falling and recovered, and completely out of the slump adjustment period.
Driven by this trend, some truck companies have accelerated the pace of structural adjustment. Heavy truck manufacturers such as China National Heavy Duty Truck and Northern Mercedes-Benz have achieved high growth this year. Among them, JAC heavy truck new products have achieved over 500% growth, and its micro-card micro-markets launched in time for market segments are at 06. In the same year, it has also become the main product in the field of micro-cards, which fully reflects Jianghuai's ability to predict and control the market.
For this “polarization†trend, industry experts have stated that this two-headed development trend in the truck market is not only the development trend of the international truck market, but also an inevitable choice for truck companies after the domestic freight market is regulated. Only the market can be keenly grasped. Wind direction, the timely launch of marketable products is the source of sustainable development.
Competition is still fierce
In terms of market performance, in the heavy-duty truck market, Dongfeng and FAW, which originally had a major share of the market, achieved significant declines this year. Sinotruk and JACG have achieved a greater increase in this area; in the light-duty card market, they are still Fukuda. , Jianghuai, Dongfeng third world. Compared with the same period of last year, Foton's light trucks increased by 5.42% this year, a slight increase; JAC light trucks continued to rise, and the cumulative sales volume in January-November exceeded 100,000 units, an increase of 12.09% compared with the same period of last year, and was developed in the top three. The momentum is the strongest; Dongfeng has grown steadily this year and the overall growth is better than last year, but there is still a certain gap between JAC and Huaihua.
In general, the domestic light truck market has already formed a relatively stable pattern and will not change much in the short term. However, it is worth noting that following last year it has become the only company in the country that has maintained profit growth among the 14 companies, this year Jianghuai's sales of light trucks are still all the way up, again setting a record growth of 12.09%.
Industry experts said that JAC's continued growth comes from its quality strategy that it has been adhering to for many years. As the market matures, consumers’ cognitive ability gradually increases, and buying behavior becomes more and more rational. Quality gradually becomes a key factor in leading the market. For Jianghuai Automobile's sustained high-speed development in the fierce market competition, on the one hand, it is based on Jianghuai Automobile's strategy of sticking to quality and efficiency for many years, and it is also the result of Jianghuai Automobile’s long-term adherence to the product of “leading technology and high qualityâ€. Fully verified that Jiang has already possessed a considerable "anti-economy cycle" operating capability.
In light of the homogenization of domestic light truck products, the JAC light trucks have been striving to improve product quality and have adjusted the prices of single products appropriately, which has increased the marginal revenue of a single unit. The market sales scale has not been reduced due to price adjustment, but sales volume has continued to increase. , ranking second in the industry, so the total marginal revenue has increased by a certain extent compared to last year.
At the same time, in many years of business practices, JAC has accumulated a wealth of lean production experience, a significant increase in staff lean awareness, work improvement has become an indispensable part of every day Jiangjiang employees work, improvement is reflected in research and development, manufacturing, procurement In many links such as marketing, marketing and services, the controllable costs and costs have been reduced to varying degrees. This has also provided reliable guarantees for Jianghuai Automobile to increase investment in technological innovation and ensure quality leadership, and it is also an important reason for guaranteeing Jianggang’s profit growth this year. one.
This year, Jianghuai’s two quality-themed tours are also highly effective. They are very much in line with consumers’ pursuit of product quality. At the same time, they also witnessed Jianghuai’s accurate forecasting of quality routes. In addition, this year's Gold Cup, Jiangling and other growth is also relatively rapid, coupled with the entry of Kama, Shi Feng and other agricultural vehicle companies, the industry is more intense competition.
Good market prospects in 2007
Looking at the development history of the truck market, after experiencing the first two years of blowout growth, the growth of the truck market in the past two years has been at a steady low speed, but the slowdown does not mean that the market is sluggish.
According to the forecasts of several macro research institutions at home and abroad, from 2006 to 2010, China's GDP growth can still maintain an operating level of more than 8%. Obviously, this will create a good economic environment for the development of the light truck industry. At the same time, the “two sessions†in March this year particularly emphasized that during the “Eleventh Five-Year Plan†period, it is necessary to continue to increase support for “agriculture, rural areas and farmersâ€. In fact, this year’s large-scale bid for the “Millions of Villages and Thousands of Townships†market engineering car The sales volume of JAC light trucks this year helped a lot. From another point of view, maintaining the good momentum of agriculture and rural development will further increase the income of peasants and increase the demand for transportation tools. A large number of peasants begin to replace or purchase cars. Therefore, the light truck products with good carrying performance and high cost performance are inevitable. It has become the goal of competing truck manufacturers.
According to relevant industry sources, with the increasingly mature and rational trading in the truck market and the increasing regulation of national regulations, high value-added, high-tech trucks will become the mainstream of the market. Therefore, how to ensure quality leadership while achieving intensive management, and early access to market development and other issues will be the key to future industry competition. Jianghuai Automobile's robust quality and cost control, accurate target consumer groups, target consumer market positioning, and intensive operation are undoubtedly worthy of reference for automotive companies.