On June 16, 2009, the World Brand Lab held the "6th" World Brand Conference and released the 2009 (6th) "China's Top 500 Most Valuable Brand List." Guangxi Yuchai Machinery Group Co., Ltd. was ranked fifth in brand value with a total value of 7.119 billion yuan. Its ranking continued to rise, ranking 111th, with a brand value increase of 761 million yuan.

As a leader in the diesel engine industry, Yuchai adheres to the core philosophy of “Green Development, Harmony and Win-Win”, and takes the mission of “giving excellence and leadership to meet the public’s demand for power” as its corporate mission. It has taken the lead in the successful development of the National 5 diesel engine in China, taking the lead in domestic 4 diesel engines, hybrid engines, and gas engines were launched in batches, and the Yuchai green power with excellent quality led the development direction of the industry and made important contributions to the promotion of China's energy-saving and emission reduction business. Yuchai was awarded the “2008 China Energy Conservation and Emissions Reduction Meritorious Enterprise. The "China Auto Industry Innovation Award" and other honors won the attention of the public and experts.

Brand value and social responsibility are inextricably linked. Yuchai is a model of social responsibility in the industry. Yuchai not only donated more than 15 million yuan to the earthquake-stricken areas in Sichuan, but also donated 1.5 million yuan to build the Songtao Hope Primary School to allow the children in the disaster area to return to school. Since 2008, Yuchai has released a social responsibility report every year and has spared no effort to develop and promote sustainable development concepts and actions. In May this year, the Yuchai 2008 Sustainability Report was released in Beijing. Yuchai implemented social responsibility in the upstream and downstream industry chain, and established a YC strategic alliance to create a win-win model for common development and progress of upstream and downstream companies. Since 2006, Yuchai has signed social responsibility agreements with suppliers. In January of this year, Yuchai, together with upstream suppliers, downstream OEMs, distributors, and service providers, signed a corporate social responsibility commitment letter, which affected and led a group of upstream and downstream companies to actively implement social responsibilities. In 2009, Yuchai also received honors such as "National Civilization Unit", "China National Industrial Economy Pioneer National Demonstration Unit" and "Golden Bee Responsible Procurement Award".

It is understood that, "China's 500 Most Valuable Brands" World Brand Lab is relying on its original "brand value Toolbox" (BVA Tools), "trust barometer" (Trust Barometer) and BVA (Brand value Added) assessment Method, based on the financial analysis, consumer behavior analysis and brand strength analysis obtained by the Chinese brand national team. Its experts and consultants come from world-class universities such as Harvard University, Yale University, Massachusetts Institute of Technology, Oxford University, and Cambridge University. The research results have become an important basis for the evaluation of intangible assets in the merger and acquisition process of many companies.

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