Quality innovation is the basis of brand names. In order to ensure the quality, Hongrikang Company continuously develops new products and improves product quality through technological innovation. On the other hand, it has established a full-time, all-around, seamless process control system and regards the next process as the previous process. The concept of "customer" and "implementation of zero defects" runs through the entire production process. On September 1st last year, after Sunyang Tianfei Compound Fertilizer became a famous brand in China, they increased the water quality, particle size, and other quality indicators of products to more stringent levels. Each quality assessment index was decomposed to each related Positions to ensure product quality to a new level.
Technological innovation is the pillar of brand names. The controlling party of Hongri Arkang Company is currently the world’s largest manufacturer of three-element compound fertilizer—Akang Company of Russia. The domestic joint venture partner is Shandong Hongri Chemical Co., Ltd., which is the birthplace of the first bag of potassium sulfate compound fertilizer in China. the company. Both parties have strong technical advantages in the fertilizer industry. The cooperation between the two parties can be described as a combination of strength and strength and complementary advantages. Relying on the advantages of having a provincial-level technology development center, in recent years, Hongri Arkang has increased its investment in science and technology, reconstructed traditional production equipment and processes, upgraded traditional broad-spectrum general-purpose fertilizers, and developed high nitrogen. High-potassium, high-nitrogen, high-phosphorus, high-potassium, and more than a dozen special fertilizers such as grains, vegetables, and fruits, which are suitable for different crops and regions, have been put on the market and welcomed by farmers. This year, in response to the characteristics of the soil in the south, Hongri Acon also adopted a 200,000-ton new compound fertilizer project using the advanced technologies of China and Russia. The project has advanced production technology and can produce urethane and chlorine based on customer demand. For compound fertilizers, the scope of adjustment of each element's content is greater, and the supply of products is in short supply after they are put on the market.
Service innovation is the protection of brand names. Over the years, Hongrikang Akan Company regards the quality of agrochemical services as an extension of product quality, and has established a complete pre-sale, sales and after-sales service system. They established a large-scale planting service network and a national soil database. Agrochemical service personnel have been active in the fields for many years. Various types of services such as free-form soil testing, science and technology lectures, broadcasting of science and technology movies, and distribution of scientific and technological CD-ROMs and materials have been adopted. Knowledge of agricultural science cultivation, crop fertilization techniques and pest control methods are transmitted to farmers in the simplest and most direct way. In order to improve the service level and increase the service audience, in May last year, they invested several million yuan in organizing the “Serving Villagers Miles†activity. The trip was more than 100,000 kilometers, with more than 100,000 field tests, more than 1,000 lectures, more than 1 million copies of materials, and more than 100,000 direct beneficiaries. Through this “zero-distance†service, farmers’ dependence has been won and the image of companies and products has been enhanced. On December 25, 2005, the second session of the National Advanced Product After-sales Service Advanced Unit Commendation Meeting was held in the Great Hall of the People. Shan Hong Ri Akon Company was awarded “National Top Ten After-sales Service Unitâ€.
Three national honors were obtained in this way: Shandong Hongri Akon Company's independent innovation record
On September 1, 2005, Shandong Hongri Arkang Sunyang Tianfu Compound Fertilizer was awarded the title of “China Top Brandâ€. On December 9, Sunyang Tianpa Potassium Sulphate Compound Fertilizer was granted National Exemption Qualification by the State General Administration of Quality Supervision and Supervision; On January 19, 2006, Sunyang Tianfei Compound Fertilizer won two honorary titles of "China's Top Ten Influential Brands of Influence, Top Ten Influence Brands of China's Chemical Industry" in 2005. Less than six months, Sunyang Tianfu Compound Fertilizer won three national honors. How did these three national honors come from? Quality innovation, technological innovation, and service innovation. This is the answer of Hongri Acon.