The domestic light truck market started to be flat in 2011, and the sales of Futian JAC Dongfeng ranked top three

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In January-February 2011, domestic light truck sales data were released, Foton Motors topped the list with 61687 vehicles, JAC Motors ranked second with 37,922 units, and Dongfeng with 34,493 units. In addition, Jiangling sold 23,324 units, Gold Cup sold 21,065 units, and Nanjing Automobile Group Co., Ltd. sold 12,765 units.

Flat sales in January-February 2011

In recent years, sales of light trucks have gradually increased due to factors such as economic revitalization, preferential automobile industry, fuel tax reform, and other factors. In 2010, the sales volume of China's light trucks reached 1.5998 million units, an increase of 26.13% over 2009. Nearly every light truck company's performance has increased significantly and exceeded its target. However, in January 2011, the production and sales volume of light trucks nationwide was 180,700 units and 168,000 units, an increase of 3.29% and 3.90% year-on-year, and the market conditions were generally low. At the same time, in January 2011, light truck sales accounted for 52% of the total truck sales, but fell 5% year-on-year.

Mr. Zhang, a light-card dealer in Hebei, said that since the implementation of the car-to-country policy, sales of light trucks in Hebei Xingtai, Handan, Luzhou, Shijiazhuang, etc. have been relatively good, and Bazhou sales have been general. In terms of product type, the products of alternative agricultural vehicles sold well. Foton Era, Kama, and Tang Jun Eo Ling accounted for 80%-90% of the market share. In January-February 2011, we sold more than 60 light trucks, a year-on-year drop of 30%-40%.

Multi-factor pulls down the growth rate of light trucks

In 2011, the light start of the light truck market was closely related to the delisting of some policies. In 2009, the government introduced a policy to stimulate consumption in the rural areas of China. Among them, the automobile-to-village policy has a huge effect, inspiring the enthusiasm of farmers for buying cars, and the sales of rural light trucks are booming, especially the economical light trucks. On December 31, 2010, the Ministry of Finance announced the official conclusion of the vehicle replacement policy for the countryside and car replacement.

Light truck dealers said that the end of the automobile to the countryside policy has brought about a certain impact on light truck sales. In 2011, the pressure faced by light truck companies, in addition to the withdrawal of preferential policies such as automobile transportation to the countryside, high raw material prices, labor costs, etc. In addition, the ever-increasing production capacity of the light-duty truck industry has also made competition among companies more intense. In 2011, Shenyang Automobile City will invest 1.6 billion yuan to build the Jinbei light truck project to produce light and medium-duty trucks and heavy trucks. At present, the project has completed preliminary planning and site selection. According to FAW Group's announcement, the first trial production vehicle of FAW-GM's Harbin Light Company was formally rolled out in the new plant recently, marking that the new plant of HaGuang has basically had production start-up capability, and will begin mass production of light trucks in May.

Light truck market expects change

Although there are many unfavorable factors, it does not mean that the light truck market has no potential to be tapped. In 2011, the cancellation of the automobile-to-country policy will have a lower impact on the light truck market than on the mini-vehicle market because the property of the production data of light trucks is higher than that of mini-vehicles. Farmers buy light trucks mainly for short-distance transport and transport goods to earn money. It is the main purpose. The consumer groups purchasing light trucks are mainly based on the original agricultural vehicle users.

With the introduction of fuel tax, cancellation of road maintenance fees and rising oil prices, users are paying more attention to the fuel economy of light trucks. In addition, the medium and low-end light trucks have been the main selling products of the domestic light truck industry for a long period of time, especially during the implementation of the auto-to-country policy. In 2011, the preferential policies for automobiles were terminated, and the higher requirements for emission control standards were about to be implemented, all of which forced the development of light trucks to mid-to-high end. In order to adapt to this new situation, in recent years, major domestic light truck manufacturers have also launched upgrading products to meet higher market demand.

For manufacturers, they can also work in the field of special vehicles. Now that the users have high requirements for products, the proportion of sales of special vehicles is increasing. For dealers, it is necessary to meticulously cultivate the market, make the sales network more detailed, and also ensure that after-sales service is done.

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