After ten years of silence, on October 31, 2014, the Nanjing Jinlong New Energy Vehicle Test Drive and Media Conference held by Nanjing Jinlong Group founder Wang Hongsheng, founder of the original Victoria Group, appeared again in public view. In this test drive event, Nanjing Jinlong placed its two new energy strategic products directly in front of the stage – the DVE pure electric commercial vehicle D11 and the pure electric passenger car NJL6118BEV, which made it particularly dazzling.  Nanjing Jinlong Kaiwo pure electric commercial vehicle D11 Nanjing Jinlong Pure Electric Bus NJL6118BEV At urban construction project, surface mining, quarries ,construction work sites,foundation pit construction, road slope protection project etc.
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In 2011, Chuangyuan Investment Group (Chengwei Group Holding Company), initiated by Huang Hongsheng, adopted a mixed ownership system and reorganized its assets to become the largest shareholder of Nanjing Golden Dragon and personally assumed the chairmanship. However, this did not cause much concern in the industry. Until recently, the statistics of new energy passenger car production in the first three quarters of 2014 show that the production and sales volume of pure electric passenger cars in China jumped to No. 2 in the industry from January to September, causing the industry's surprise and surprise. Huang Hongsheng, the person behind Nanjing Golden Dragon, also began to surface. From 2011 to now, no one has asked for it for four years, worked hard, upgraded the industry, and made major changes in technology and craftsmanship. This has made Xiamen Jinlong's medium-sized passenger coaches a one-time winner in the production and sales of new energy buses. In this context, Huang Hongsheng's appearance is more noticeable, and heralds the acceleration of the pace of Nanjing Jinlong's new energy strategy. This event is a new starting point.
The Second Entrepreneurial Choice of New Energy Vehicles instigates New Beginnings
As the man of the home appliance market, Huang Hongsheng once founded the Skyworth Group and led Skyworth to develop from the unknown remote control manufacturer to the top 5 in the color TV industry and the top 3 appliance manufacturers in the world of the set-top box industry. After a period of silence, Huang Hongsheng chose to start a second venture and entered a field he had never set foot in, completely unfamiliar, and full of risks. Why such a choice is made is naturally the focus of attention of the public. When a reporter asks this question, Huang Hongsheng said that the factors originate from both internal and external factors.
Intrinsically speaking, Huang Hongsheng believes that this is due to his own inner desire, the dream of entrepreneurs. Entrepreneurs are divided into three types: the first is to make money and immigrate for their children's education, to live a good and beautiful but lonely life; the second is to make money to the rich second generation, live a life of enjoyment for themselves. The third category is based on work as a happy lifestyle. I am the only person who has a job to be happy. Just as Wang Shi climbed Mount Everest, the pursuit of a new territory in his career was a way for me to take risks. Huang Hongsheng described himself as such.
From the outside, this is due to Huang Hongsheng’s keen judgment on national needs and technology trends. In China, the severity of haze and the shortage of oil have led to a heavy dependence on imports, making new energy technologies a new trend. On the other hand, Huang Hongsheng has promoted the development of battery technology from the extensive application of mobile phones and has keenly seen the development opportunities in the field of pure electric vehicles in China. Huang Hongsheng often said: The opportunity for entrepreneurs to develop is actually to find the most needed and most urgently solved problems for the country and the people, and to invest with commitment and hard work, at this height it is possible to make new developments and breakthroughs in the enterprise. It is not difficult to understand why Huang Hongsheng chose a new energy vehicle as the other most important pursuit in his life.
Four years painstakingly honed the competitiveness of Nanjing Golden Dragon?
Although Nanjing Jinlong Kaiwo pure electric commercial vehicle D11 has just been introduced to the market in April this year, it has obtained a large number of orders. In fact, this car does have an outstanding position in many aspects. For example, the D11 adopts the world-leading advanced electric 600Nm direct drive motor, with a power density ratio of more than 2, matching with a large-capacity, long-life universal battery, and a vehicle controller from Visteon America. As far as the powertrain system is concerned, it is the most outstanding compared with similar products, with a driving range of up to 300 kilometers and a motor power of up to 100KW (45kW for competing products). The attractiveness also comes from the economics of low power consumption and low maintenance costs. Take the example of the D11 pure electric commercial vehicle D11. Compared with a commercial vehicle, a car can save 12,000 liters of oil a year, which is about 8.8. Ten thousand yuan, the figure accumulated each year is quite impressive, basically the oil money saved in a year can buy this car.
Overall, Nanjing Jinlong has formed a full range of product platforms ranging from 4m to 12m, covering road passenger transport, tourism, public transport, groups, passenger cars, and light vehicles. Currently, there are more than 2,000 new energy passenger vehicles that can be operated and used in batches in more than 30 cities across the country. It can be said that it is one of the new energy bus brands with the most extensive coverage, and has served major events such as the Youth Olympic Games, Yaqing Club and APEC conference. Activities are testimony to product quality.
For the construction of distributors' online stores, Huang Hongsheng appears more confident. We have strategic partners in the Pearl River Delta, Yangtze River Delta, Beijing-Tianjin-Hebei regions, and Jiangsu, Zhejiang, Shandong, Hebei, Hubei, Jiangxi and other places. Some leasing companies, some core components companies, and some auto dealerships, Different fields, but all have strong operating capabilities, both market and government resources. At the same time, Nanjing Jinlong also took the opportunity to invite China's powerful partners to jointly make new energy products.
The new energy automobile market is constantly changing. How to deal with it?
The new energy market in China has just started. It is still relatively confusing and full of uncertainties. How does Huang Hongsheng see the changes in the market? How will he respond?
Huang Hongsheng, who has experienced ups and downs in Shanghai, expressed his inner fear with his daily life. Where is the sense of crisis? First, the national new energy policy is not very clear. We cannot predict that it will take too long. Second, the second heat after the real estate heat may be that new energy vehicles are hot. Various companies have entered the field of new energy vehicles, and how to survive in a situation where there is less food and more food. The third is from powerful international auto giants. They do not want new energy vehicles to impact their advantages in diesel and machinery, so investment in new energy vehicles is also very large and the cost is very competitive. Fourth, how can product quality be 100% reliable?
Perhaps it was such a strong sense of crisis that made Huang Hongsheng more prosperous. Huang Hongsheng is pleased to welcome the competition, competition is conducive to mobilize the potential of all employees, let us in a very short period of time to work hard to reach the first-line level, which is also a place we are very fortunate. When it comes to why Nanjing Golden Dragon can participate in the competition, Huang Hongsheng believes that the most important thing is to invest in product development without hesitation. For example, Nanjing Jinlong has been updated to the fifth generation in the pure electric powertrain. We integrated all previous control modules, including motor controllers, high-voltage control cabinets, and 380V voltage modules into one module. There was no connection between the integrated modules, and the failure rate dropped drastically, and the conversion efficiency increased by 20%. Compared with their peers, it was equivalent to more cruising range. The same power could drive me further and reduce weight. This is one of our core strengths. Another core advantage is the design capability of the battery management system. Because the battery as a whole engine temperature control, the balance of the entire voltage difference, requires a lot of research and capabilities, we have a large number of experiments, as well as a large strategic alliance team in the integration and supply chain, continuous improvement, regular Exchanges and joint operations, and the developed models are superior in price performance, reliability, and operational performance.
Nanjing Golden Dragon Strategy: Creating Tesla for Commercial Vehicles
As the head of Nanjing Jinlong, Huang Hongsheng is very clear about his company's goals. The goal of producing 20,000 large passengers each year and 200,000 light passengers is obviously not enough to express his ambitions. Huang Hongsheng hopes that Nanjing Jinlong will be built as the first well-known brand of pure electric commercial vehicles in China in the next five years. In the next ten years, Nanjing Jinlong will be built into a commercial Tesla in new energy vehicles. It may seem strange to outsiders, but the huge market with a population of more than one billion in China and Skyworth’s success in surpassing Sony in 20 years will give Huang Hongsheng enough confidence that such a great vision is naturally not a slogan. Hongsheng chose to set an example for entrepreneurs. Over the past four years, 80% of my time is looking for the top people in the automotive industry. I used to say that I would like to pay tribute to Mao Tsang. In fact, there are often more than ten ways to go. Huang Hongsheng is so thirsty. As an outsider, in the case of a weak corporate foundation, Huang Hongsheng knew that the first task was to find talented people in the industry to join Nanjing Jinlong. From the original Golden Dragon Group in Nanjing, a Chinese-Pakistan production line team with no R&D capabilities and sales capabilities, to an industry-leading and competitive startup team, the hardships experienced during this period can be imagined. On the other hand, self-directed training of talents from colleges and universities, and the recruitment of outstanding graduates each year, Huang Hongsheng will teach in person. We have also introduced the 5S management system from Taiwanese companies that have a lot of experience and culture to improve our front-line management. At the same time, the technicians are given a star rating and through the differentiation of returns, a German-style mechanic team is created to make high-quality cars.
The above is a talent strategy. Huang Hongsheng also has a comprehensive layout in terms of technology strategy, market strategy, and overseas strategy. In terms of technology strategy, Nanjing Jinlong has continuously invested in strengthening the R&D team. Our company has strategic alliances with many colleges and universities and overseas companies to continuously improve our technical capabilities. All in all, Nanjing Golden Dragon is a continuous, innovative and developmental enterprise, not a money-concentrating enterprise. We do not play in the capital market nor play.
Market strategy, the current market is full of local tyrants, in fact, every place we have, with the strongest cooperation, this is called strong combination, they have the technical ability, resources, with our good service and cost-effective products Form the best alliance to compete. In addition, we have an overseas strategy. We gradually expand overseas markets through the deployment and promotion of overseas operations. Skyworth's set-top box sales are the largest in China and the third in the world. The proportion of overseas exports has been higher than domestic sales. It is conceivable that overseas markets have a very broad prospect.
Can Skyworth from Nanjing Skyworth win another success?
Skyworth has achieved great success in the home appliance industry, but there are still huge differences between new energy vehicles and home appliances. Can Huang Shengsheng replicate the success of Skyworth?
Huang Hongsheng frankly stated that the home appliance industry has been highly competitive internationally and has trained a large number of excellent companies. In contrast, the international competitiveness of the auto industry still has a big gap. In this regard, we should recognize that we have a gap. However, we have the experience of home appliances. Our previous televisions, both sound images, including reliability, are far less like Sony, but after more than ten years and twenty years of struggle, we eventually surpassed Sony.
Many entrepreneurs chose capital investment such as investment and enclosure for their second venture, but Huang Hongsheng chose manufacturing. Because he believes that only the manufacturing industry can allow China to achieve solid development, but at the same time it can provide these manufacturing employees with a platform and development opportunities. Huang Hongsheng prefers to define himself as a doer, not playing capital. From Skyworth Group to Nanjing Golden Dragon, the spirit of the spirit of the soul brought by Huang Hongsheng may be the most valuable asset. Nanjing Jinlong will set off what kind of storm in the new energy industry. We will wait and see.
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