As a leading global auto parts supplier, tire manufacturer, and industrial industry partner, Continental Group is committed to continued strong growth in China in 2014. “Recall that in 2013, the Continental Group has achieved many milestone achievements in China: achieving double-digit growth and investing in multiple projects.” Dr. Ruirui Kang, President and CEO of the China Consortium, is in Shanghai The headquarters stated: "Today's China is not only the largest automotive production base, but also the largest automotive consumer market. The Chinese market has also become the most important growth engine of the Continental Group. Through the formulation of strategies for the future of 2014 and beyond, we are committed to Grow with this dynamic market."

Continental tires

At the Continental Group 2014 media round-table meeting held in 2014 on the occasion of the opening of the year, Dr. Kang Ruifan reiterated the company’s mission of meeting the needs of local customers and pointed out the challenges facing the automotive industry as a whole. As the issues of clean energy, road safety, and automotive interconnection are gaining more and more attention in China, Continental Group has also prepared a series of industry-leading solutions to meet market demand.

Dr. Kang Ruifan then introduced the seven strategic dimensions of the Continental Group: “Through the strategy of 'rooting the market and serving the market', we will continue to promote the localization process in China, deepen cooperation with local OEMs, and further enhance the non-automotive host. The business is to achieve a 'balanced customer portfolio.' In order to meet the needs of customers and consumers in this diversified market, the Continental Group adheres to the principle of 'technology balance' to provide comprehensive solutions covering low-end to high-end vehicles. The growth and success stems from its position as 'leading market position' - maintaining the top three position among suppliers of parts and components globally. The achievement of this goal depends on the support of top talents, so the Mainland Group is pushing its own company. “Excellent employee culture” builds our image as the best corporate employer. Through this strategy, we hope to achieve 'value creation'—that is, higher than market growth and 'regional sales balance'—Asia will contribute globally by 2020. With a 30% sales share, the growth rate in the Chinese market will be higher than the average market performance."

Internal combustion engine and electric vehicle solutions promote China's "clean energy" road

The serious air pollution problems that occurred in many cities in China have caused widespread concern. As a leading auto parts supplier and responsible corporate citizen, Continental Group has responded to this problem by improving the combustion efficiency of internal combustion engines and advancing the electrification of powertrain systems to help promote the development of “clean energy” in China.

In the traditional power sector, Continental Group has matured internal combustion engine technologies such as diesel direct injection, gasoline direct injection, selective catalytic reduction of diesel engines and turbochargers, which can reduce fuel consumption by 5% to 25%. In addition, electrification will play an important role in the realization of the “clean energy” process. This must take into account both the price competitiveness and the requirements of the end-consumer. Therefore, the Continental Group will use its brand new “48-volt eco-driving”. The system is an important direction for future development. This system complements the traditional 12-volt grid with 48 volt electrical systems and components. The "48 Volt Eco Ride" system is easy to install while providing the features and fuel economy characteristics previously limited to light hybrid systems at higher voltage levels. This system achieves a fuel efficiency of about 13% in the New European Driving Cycle test (NewEuropeanDrivingCycle). The product has received the first batch of orders and will be put into mass production in 2016.

In addition, the Continental Group also has a complete product portfolio for electric vehicles, including: support for micro-hybrid power grid systems; power electronics and energy storage systems supporting full hybrid and electric vehicles; full support for micro-hybrid, full hybrid and electric The motor of the car.

In addition to helping improve air quality in China, the Continental Group is also committed to improving the air quality in the car. In March 2012, the Chinese government released Guidelines for the Evaluation of Air Quality in Passenger Cars. The Continental Group's ContiTech division provides Acella® Ecogreen, an extremely low-emission automotive interior skin material. The interior material does not contain contact allergens and is suitable for long-term contact with the skin. It is the perfect environment-friendly solution to ensure safe, comfortable and sustainable automotive interior design.

Safety solutions to improve road safety and reduce casualties

The World Health Organization report on the state of road safety in 2013 published by the World Health Organization pointed out that the number of people who have died each year in traffic accidents has reached approximately 1.24 million. In 2011, the number of deaths per 10,000 vehicle traffic accidents in China was 2.8. The goal of the Chinese government is to reduce this figure to 2.2 in 2015.

The Continental Group is committed to leading the future of safe driving to realize the vision of “zero accidents” — a future without road accidents. To achieve this goal, Continental offers a range of safety products such as electronic stability control (ESC), environmental sensors for advanced driver assistance systems (ADAS) (radar, infrared and video cameras), and integrated high-performance systems. Moving system MKC1 and so on. Under reasonable use, these technologies can reduce the occurrence of serious collisions by more than 40%. (Note: The data comes from Germany UnfallforschungderVersicherer released in 2011)

These technologies also lay the foundation for the realization of automated driving. The Continental Group expects to implement partially automated driving in 2016 and will provide customers with relevant solutions. By 2025, it will fully realize fully automated driving and can drive on the expressway.

In addition, the first domestic gas-free tire of Germany's Horse Brand tires went offline at the Hefei factory. This move not only confirmed the process of localization development of German horse brand, but also demonstrated that the brand is driven by safety as research and development and is dedicated to consumption. The desire to create a safer driving experience. The localized explosion-proof tire adopts a reinforced sidewall design to support the vehicle under no pressure, ensuring that the vehicle still has limited endurance performance when the tire is pierced, effectively preventing the traffic accident caused by the tire burst.

Information Management Solution Helps Solve Increasingly Evolved Internetworking Needs

China now has the world's largest Internet user base and a rapidly growing smartphone user base. According to a report released by the China Internet Network Information Center in January 2014, China has about 500 million mobile Internet users. As the interconnection between people becomes more and more frequent, the requirements for car interconnection are also increasing.

Under the guidance of the "always on" vision, Continental not only provides drivers with in-vehicle networking solutions, but also helps the vehicles to connect with the outside world, thus greatly enhancing driving safety, comfort and energy efficiency. Continental's engineers are working on the next generation of human-computer interaction solutions for intuitive dialogue between drivers and vehicles. At present, the Continental Group has been able to provide intelligent communication solutions based on 4G networks, thereby greatly increasing the speed of networking with the outside world, and at the same time making it possible for many entertainment information and security-related applications. In order to enhance the connectivity between vehicles and build a powerful car network, Continental is currently working with many leading information technology companies including Cisco, Nokia HERE, and IBM. Through these cooperations, Continental Group is well-prepared for the realization of the future intelligent transportation system and full-automated driving, because the car networking will enable vehicles to connect with the cloud and keep abreast of the road ahead and the surrounding environment.

2013 was a fruitful year for the Continental Group. During this year, the Continental Group has completed six landmark investments in China and further expanded its position in this core market: investing 8 million Euros to build the ContiTech Changshu R&D center; invested 36 million euros in the expansion of the Continental Automotive Systems (Changshu) plant; invested 6.56 million euros in the expansion of the mainland automobile electronics (Changchun) No. 1 plant; the 3,000th retailer of the company's brand tires opened in Jinan; established Lubo automotive electronics (Qufu ) Co., Ltd.; Continental Automotive Electronics (Wuhu) No. 2 Plant also broke ground. These investments demonstrate the strategic deployment of the Continental Group's efforts to strengthen its position in the automotive market in China. As the mainland group heads into the Year of the Horse, this leading auto parts supplier will achieve continuous performance growth in 2014 through more ambitious strategies and plans.

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