In May, the Russian auto market, where sales continued to fall, an unspeakable phenomenon continues. The sales differentiation of self-owned brand cars in Russia has climbed to a new height. The sales gap between the major independent brands in Russia is very large. It is unprecedented.

In May, Russian car market light trucks and light commercial vehicles fell 14.5% year-on-year, selling 100,766 vehicles, and sold 548,819 vehicles in the first five months, down 14.7%.

Under the background of the decline of the auto market, Lifan's sales in May soared 88%, sold 1270 vehicles, the only Chinese brand car that sold more than a thousand cars, sales in the first five months rose 65% year-on-year, sold 6255 .

In May, Lifan's first-selling model was the X60, which sold 465 units and sold a total of 2,611 units in the first five months. The second is the X50, which sold 360 units in May and delivered 2,186 vehicles in five months. The two SUV models accounted for the majority of sales.

At present, these two SUVs are the lowest-priced models of their own brand cars in Russia. The low price plus continuous upgrading, plus the total number of dealerships ranked first in the brand of independent brands, Lifan is easy to understand. Under the background of the sluggish Russian economy, people are tightening their money bags and choosing to buy a cost-effective model is a typical consumer behavior.

The SUV models of other self-owned brands are far more expensive than the Lifan models, and the sales volume is inevitable. Chery and Geely sold 461 and 347 vehicles respectively in May, Chery slightly rose 2%, and Geely fell 44% year-on-year. In the first five months, Chery sold 2,229 vehicles, up 9% year-on-year, Geely's sales fell 11% year-on-year, and sold 2,766 vehicles.

The sales of Chery and Geely are not as good as those of Lifan. What does this phenomenon mean? Chery and Geely products are well-known in China, both of which are in the first line. Lifan is still in the edge of the country, but it is so in the Russian auto market. Chery and Geely should not be examined, its strategy in the Russian market and other Are many actions appropriate?

No matter what strategic means to take in the Russian auto market, say a thousand and ten thousand, and ultimately need to speak from sales. Lifan's sales volume can't be matched with its huge sales store system. Lifan has more than 120 dealerships in Russia, and the single storefront has only 10 cars per month. Lifan’s current strategy in Russia is to lose money and grab market share. After the completion of a large-scale factory in Russia, it will be profitable.

At present, the top three self-owned brands in Russia's auto market are Chery, Lifan and Geely. The three major brands have reached the end of last year, with a total holding capacity of 139,907, 108,256 and 90,636 vehicles. . Chery has been in Russia for ten years, and Geely and Lifan are both latecomers. No matter which brand of self-owned brand, it is extremely low in terms of its possession. Obviously, it is still a brand-name brand car. Even if it is successful in the Russian auto market, it cannot be said.

Audi has more than 576,000 in Russia, Mercedes-Benz has more than 560,000, BMW has more than 497,000, and Toyota (including used cars) ranks first in foreign brands, with a total of more than 3.11 million. The total possession of Radha exceeds 14.05 million. In contrast to the above-mentioned car companies, the gap is obvious.

The sales of other self-owned brand cars are on the list, and the major independent brands are in the Russian auto market, with a focus on the future. In order to achieve a successful vision based on the Russian car market, the latest news is that the Russian Stavropol Krai will build a new automobile factory. The factory is expected to invest a total of 12 billion rubles. It plans to produce 100,000 vehicles per year and will assemble and produce Brilliance and BYD. , Huatai and Jianghuai models. The new factory will receive a substantial tax reduction policy from the local government. This plan looks like several large-scale self-owned brands to build a factory, but the news did not disclose all the information of Chinese investment.

Russia, which has a sluggish economy, will attract various means to attract investment. There are naturally “opportunities” in the “crisis”. However, the uncertain future of leaving a big problem for Chinese car companies requires the independent auto companies to measure by themselves. Under the guidance of the "One Belt, One Road" national policy, the major Chinese car companies that want to become global car companies will surely take the Russian-dominated CIS car market.

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