Mitsubishi Motors Corp. announced that its car sales in the Chinese market (excluding Hong Kong and Taiwan) in 2003 (including Chinese local brands) have increased by 206.1% from the previous year to 14,235 units. In addition to the increase in sales of existing models, the expansion of the series of products such as "Lioncel" (Japanese name: Lancer) and SUV "Pajero Sports (Japanese name: Challenger)" is another reason for the increase in sales volume. .
From the perspective of the major vehicle types, the SUV "(Japan name: Pajero)" was 29,536 cars (up 89.1% over the previous year); the small car "horse racing (Dingo Japan): 23,000 cars (compared to Year-on-year increase of 184.9%); "Delica" was 3,392 units (up 2.6% over the previous year); "Freeca" was 16,964 units (up 10.2% over the previous year) ). In 2003, the sales of lioncel and Pajero sports cars were 33,647 vehicles and 5,804 vehicles respectively. From December 2002, 5,802 vehicles were sold and sold to China.
Mitsubishi Motors has strengthened the Mitsubishi Motors brand sales system by cooperating with DaimlerChrysler in the sales field in the Chinese market. Before the end of 2003, Daimler Chrysler and its joint venture company, Beijing Jeep Motors Co., Ltd. (BJC), combined with Mitsubishi Motors, had expanded the number of special stores to carry out sales operations to 60. On the production side, BJC will produce the second Mitsubishi brand car SUV "Outlander (Japan name: Airtrek)" locally and begin selling it in January 2004. In the future, plans will be made to locally manufacture and sell SUV "Pajeroio" and export to China and sell the minivan "Grandist". The goal is to increase the sales of local brands, including existing models, while establishing the status of the Mitsubishi brand. .