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“Everyone thinks that 2012 is the end of the world, and it is now 2013. Everyone is still alive and has entered 2013 with new hopes.†At the recently held Valin 2013 Business Conference, China Liu Hanru, chairman of Lingxingma Automobile Group, said.
Liu Hanru believes that although the situation in the first half of 2013 is still not optimistic, the domestic heavy truck market will truly come out of the trough in the fourth quarter of 2013 and usher in a historic opportunity for substantial growth in 2014.
HOLD live is victory
"In the first half of this year, China's heavy truck market may still have some difficulties; but in the second half of the year, especially in the fourth quarter, the heavy truck market may have a big outbreak." For the market's stamina, Liu Hanru is very optimistic. He predicted that the heavy truck market in 2014 is expected to grow by 30%-50%. "The markets in 2014 and 2015 will definitely work. We are encouraging everyone to survive."
“An industry can't be upset and hot,†otherwise it will cause vicious competition and it will not benefit the industry. Like the steel industry, the whole industry will lose money. Therefore, the 2012 downturn is not all a bad thing. The development of the industry. According to his analysis, China's heavy truck market has a crisis every four years, such as the heavy truck market in 2004, 2008, and 2012 have experienced a serious decline. However, in the following years, there has been explosive growth. "So, Valin Xingma encourages dealers to stick to it."
Speaking of the opportunity of the heavy truck market this year, Liu Hanru told reporters that the 2013 high-speed rail construction project will continue and the Ministry of Railways announced a construction project of 650 billion yuan, which will have some positive incentive for the heavy truck market; the state will strengthen the construction of small towns, small Urban construction is not just the construction of buildings, but also the reconstruction of education, medical care, water conservancy, ecology, circular economy, and industrialization, informatization, urbanization, agricultural modernization, etc. These projects will all produce certain benefits for the heavy truck market.
National IV implementation or opportunity
As to whether National IV can implement this issue on July 1 this year, the industry has always had concerns and luck. However, the recent smog-like weather throughout the country seems to strengthen the determination of the relevant ministries and commissions to implement State IV. "Recently, the 18th and the 2nd sessions in particular have paid great attention to ecological and environmental issues. This directly points to heavy-duty diesel engines. The implementation of heavy-duty vehicle IV standards this year has formed a consensus in the industry and management, unlike before. Wandering.†In Liu Hanru’s view, the implementation of the State IV may be an opportunity for the development of the heavy truck market in China.
Liu Hanru proposed that the government should have some subsidies for the implementation of the National IV standard. For example, every time the EU upgrades its emission standards, it will give a subsidy to the user or the enterprise. In China's new energy vehicles, a car can be subsidized by several hundred thousand yuan. "If you upgrade to the National IV, the heavy truck price will be one to twenty thousand dollars more expensive than the National III vehicle. Part of the government subsidies, a part of individuals, a part of the enterprise digestion, the matter will be resolved. Implementation of heavy truck standards IV is Li Guomin Why can't tens of thousands or 20,000 yuan be subsidized?"
For the preparation of the State IV products, Liu Hanru said that Valin Xingma’s national IV product announcement is relatively complete, and China IV announcements of Weichai, Yuchai, Shangchai, Cummins, and Hualing’s own engines have been basically completed. "For the implementation of the National IV, we enjoy it."
Natural gas and overseas markets will erupt
In 2012, under the situation where the heavy-duty truck market slumped, Shaanxi Automobile and China National Heavy Duty Truck Corp. had a relatively small decline. The reason for this, Liu Hanru believes that the two are mainly doing better in natural gas heavy trucks and overseas markets. "In the future, there will be explosive growth in both natural gas heavy truck market and overseas market."
“Sales one or two cars are all available, and the most important thing is to accumulate experience. The dealers that did not want to do it quickly have to do it.†At the annual business meeting, Liu Hanru encouraged dealers to expand the natural gas heavy truck market. Liu Hanru said that the government has implemented a new energy strategy, coupled with the fact that natural gas is cheap and rich in resources, China's energy structure will undergo a fundamental change.
Liu Hanru analysis said that at present the natural gas heavy truck market is mainly concentrated in tractors and mining vehicles, the next step, the natural gas cement mixer market will have a big increase, "because the cement mixer fully meets the characteristics of natural gas heavy truck fixed point transportation".
In addition, overseas markets will also become another very important market for domestic heavy truck companies.
Liu Hanru stated that the third-world countries are still in a period of rapid economic development. The demand for heavy-duty trucks for a large number of infrastructure projects remains strong, and China’s heavy-duty trucks have become their first choice because they are inexpensive and inexpensive.
"In the export market in 2013, Valin Xingma will definitely have a big boost." Although no specific growth targets were disclosed, Liu Hanru said that the export volume in 2013 will at least increase several times from 2012. To this end, Liu Hanru personally went into battle, focusing on the export market; at the same time, Hualing Xingma has also set up an overseas service department to cultivate overseas markets, to provide after-sales service for foreign users, allowing users to feel comfortable using the Hualing heavy truck.