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In a recent report on the new normal of LED lighting in China's new era, Tang Guoqing, a well-known semiconductor lighting expert and general manager of Samsung LED China, used new, old, far, near, happy, worried, cooperative, minute, and beautiful. Nine characters accurately summarize the new era lighting characteristics of China's current LED industry. He believes that CFL may be the last glory of sunset; OLED, waiting for the opportunity; LEP, another way; LED lighting is like the sun, the next decade of lighting, LED is the protagonist, will become a normal state. Is it normal? The editor of OFweek Semiconductor Lighting Network did a brief analysis of the cause.
Energy conservation and environmental protection have become the consensus LED as a new type of light source, the technological progress in recent years is obvious to all. However, in the development of LED lighting products in China, many companies lack scientific attitudes, and there is no in-depth research. They simply imitate traditional products. The product homogeneity OFweek semiconductor lighting network is serious, and the products cannot meet the technical requirements and requirements. It is also an indisputable fact that the products are brought to market in the case of unstable quality, causing many unnecessary losses and negative effects.
LED has brought a revolution to the lighting industry. In the future, LED has become the mainstream in the field of lighting. As long as LED manufacturers strengthen their investment, establish a sound testing system, strengthen research, be brave in innovation, understand LED lighting characteristics, fully understand standards, understand the use of environmental lighting requirements, and understand user needs, we will be able to expand the enterprise with the development of LED lighting industry. Be strong and contribute to the future of China's lighting industry in the international lighting field.
On February 17, 2013, the National Development and Reform Commission, the Ministry of Science and Technology and other six ministries jointly issued the "Semiconductor Lighting Energy Conservation Industry Plan." The "Plan" clearly clarifies that the annual output growth of the LED lighting energy-saving industry will increase by about 30, and in 2015 it will reach 450 billion yuan, of which 180 billion yuan will be used for LED lighting applications. The "Planning" pointed out that it is necessary to gradually increase the promotion of financial subsidies for LED lighting products, and to focus on the demonstration application and promotion of LED lighting products in the fields of commercial lighting and industrial lighting, and to make the bulbs uniform and mature in time. LED lighting products are included in the scope of subsidies.
With the ban on the sale of incandescent lamps and fluorescent lamps and the large population base in the world, the domestic LED lighting market has entered the stage of the outbreak in 2014, but the industry development cannot escape the rules of the game of survival of the fittest. It is the elimination period of the entire industry. At the same time, the establishment of the LED lighting industry entry threshold will help to change the chaotic competition pattern of the current LED industry. Through the intervention of the central budget investment, it will accelerate the industrial integration of advantageous enterprises. The proposal of "Planning" will accelerate the popularization of LED lighting. From the perspective of subsidies for terminal products, the LED market capacity will continue to expand, and the integration of the LED industry will be promoted. The advantages of leading enterprises will continue to expand.
LED technology advances to achieve the best price/performance ratio for LEDs In 2014, in addition to the further release of LED lighting market capacity, market competition will be more intense, but LED competition is ultimately technical competition, while technology requires long-term knowledge accumulation. And experimental testing. At present, domestic LED R&D technology is more dispersed, and the quality and performance of foreign brand LED products are superior to domestic products in optical design and product intelligent control.
Traditional lighting companies have obvious advantages in brand image and sales channels, but they may be a disadvantage in LED R&D technology. In recent years, most of the LED lighting companies in the industry are technical high-tech enterprises. They are mainly engaged in the research and development, production, sales and technical support of LED lamps. They have mastered the more advanced marketing concepts. The disadvantage is that the brand awareness is not high.
LED small and medium-sized enterprises are relatively weak in all aspects. In order to achieve leap-forward development, we must first break through the weak road of research and development. Song Gang, vice president of Shenzhen Weiwei Photovoltaic Lighting Co., Ltd. suggested that in the early stage, small LED companies can develop their enterprises by purchasing the technology of industry associations or through the marketing strength of enterprises; if the scale of enterprises reaches the medium-sized stage, they need to change their development strategies. Through in-depth research on the market, we will clarify the future development trend of LED lighting products, actively invest a lot of resources to raise the strength of research and development of OFweek semiconductor lighting network, and compete with the group to compete in the LED lighting market.
In order to further break through the technical bottleneck, LED small and medium-sized enterprises can also cooperate with professional colleges, industry, research and research to achieve resource grafting, complementary advantages, and cultivate professional reserve forces. At the Advanced Lighting Technology Forum held in Shanghai a few days ago, Dr. Lin Yandan from the Department of Light Source and Lighting Engineering of Fudan University Information School said that only the close combination of production, learning and research can change China’s destiny to become a world lighting factory and enhance China’s The status of the world's lighting industry.
At present, the homogenization of products in the market is becoming more and more serious, and the price war has caused many companies to have no profit. Consumers are pursuing cost-effective products that require appropriate product prices and stable performance. LED small and medium-sized enterprises need to clarify research and development purposes to ensure the performance and reliability of products, while constantly innovating products to meet the growing needs of consumers.
The improvement of people's living standards makes the Chinese dream easier to achieve in the first quarter of 2014. Faced with the slowdown of domestic economic growth, weak market demand and the lack of endogenous power of enterprise development, the domestic market will seize opportunities, plan ahead, deploy early, and sort out Decomposing key tasks, the economy has achieved steady progress. Among them, the people's living standards have gradually improved, the consumer market has continued to heat up, agricultural production has grown steadily, and financial operations have grown rapidly.
In particular, people in Beijing have experienced smog and have a deeper understanding of energy conservation and environmental protection. Xiaobian recently attended the launching ceremony of Wuxi's new factory in Osram, and met several people in Beijing who said they need to buy a house in the field. Avoid the harsh months of Beijing's smog. From his conversation, I know the importance of the environment to them. Nowadays, the standard of living is getting higher and higher. The recognition of many LEDs is no longer limited to the price, but more is the long-term perspective.
Now that the 19th edition of the lighting is coming soon, Xiaobian will conduct field visits for a more in-depth interpretation of the market. How far is the Chinese dream for the future LED dream? Lighting for the next decade, LED is the protagonist, will become a normal state, is it true?