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According to data from the China Association of Automobile Manufacturers, the total sales volume of commercial vehicles in China in the first half of this year reached 1.289 million. Among them, Nanjing Iveco's growth exceeded 25.85%, and the Iveco brand's cumulative sales reached 12,207 units, an increase of 2,500 units over the same period of last year. This was not only twice the average increase in the light bus industry, but also led to an increase in high-end market technology and became commercial in the first half of the year. A major highlight of the car market. Another news shows that the market of Yuejin brand has already reached the bottom of the rebound, and has taken a solid footing in the two major domestic and international markets.
Unlike other companies, Nanjing Iveco does not seem to be eager to rapidly increase the sales volume, but instead focuses on the brand's growth. Yuejin is the oldest light truck brand in China, but its sales have been ranked in the second tier, but Deng Xiaohai, deputy general manager of Nanjing Iveco, does not believe that Yuejin is marginalized. The reason is that Leap Forward is always mentioned when light trucks are mentioned. And the survey shows that among all light trucks, consumers have the highest loyalty to Yuejin brand. He said: "This year's growth, a large part of consumers come from competitive brands. At present, what Yuejin is doing is to increase its right to speak in the mainstream market."
According to Deng Xiaohai, Yuejin’s primary task is to improve quality and make Yuejin become synonymous with high-quality light trucks, rather than rush to put volume; followed by improving the marketing team, Deng Xiaohai believes that “winning in the terminalâ€. Deng Xiaohai’s principle of selecting distributors is “win-winâ€. Only those who understand the concept of win-win can become distributors of Nanjing Iveco. The tasks of Yuejin Network are mainly integration; and thirdly, “unified thinking, unified command, and "Uniform Standards, Uniform Markings, and Unified Standards" are the five unifying principles that quantify the assessment of uniform standards from cadres to employees.
It is understood that Nanjing Iveco internal management is well organized, you can feel a kind of upward momentum at Nanqi, the salesperson in charge of the mobile phone, 24 hours in the boot state, at any time with the leadership, and the market to maintain smooth links. Judging from the sales situation, the combination of Iveco and Leap Forward at the beginning of the year did not bring huge vibrations. At present, it has passed the adjustment period and all the companies are operating normally. Because of the implementation of the five unification principles, the salary of Leaping Workers and the employees of Iveco have been unified, which has not only improved the enthusiasm of the employees, but also enabled Iveco's management to smoothly carry out the leap forward. Not long ago, Nanjing Iveco launched the ice-breaking action. Because Iveco's quality standards were used in the leap forward, the quality of Yuejin was quickly improved, and the high-quality leap forward was well received on the market. At the same time, Iveco continues to maintain its market position in high-end light passengers and its market share has further increased. The sales volume of traditional light passengers in China has increased by 16%, while Iveco has increased by 26%. Yuejin has set its growth target at 12.5% ​​this year to keep up with the market's growth and focus on marketing quality.
As far as technology is concerned, Deng Xiaohai said: "Yuejin will undoubtedly implant Iveco's technology. We have the conditions for short-term implantation, and we have more to put Iveco's truck technology into it."
On the export side, Deng Xiaohai said: “The leap forward world is also a leap forward in the world. Last year, it leapt more than 6,000 vehicles and was imported from 8000 to 10,000 vehicles this year. We have taken advantage of Iveco’s international network to take the road of internationalization. The network has been launched, 60% of the Iveco brand. The export is based on Iveco's network, and Yuejin is still in the product certification stage. According to the latest news, Iveco has just received a large purchase order from the Middle East and Africa, the number of up to 700, are high-end light buses, can be described as "incremental Increase profit."
At the commercial vehicle conference on February 6 this year, Nanjing Iveco has positioned itself as "building a world-class commercial vehicle company." In Deng Xiaohai's view: “The steady development of Iveco's foundation plus Leap Forward is the first-class commercial vehicle company, and the first-class is stronger than bigger. In all manufacturers, our product line is the most complete, regardless of the manned In addition to heavy goods, medium goods, light goods, high-end, mid-range, and low-end products, there is a follow-up product from the perspective of commercial vehicles, and now the product line is relatively clear, and Iveco has a trilogy from subsequent developments. Strengthen your body, change your face, reborn."
Deng Xiaohai said: “We planned three years ago: By 2007, Iveco plans to achieve sales of 25,000 vehicles. This year we will do so on schedule. In the next five years, Nanjing Iveco will double again, equivalent to the company’s accumulated investment in the past 10 years. The sum (including the investment in Yuejin) is not only a doubling of input, but also a doubling of the market size and a doubling of product investment."