Innovation Insulates Enterprises: The Development of Guilin Rubber Machinery Factory

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In 2003, Guilin Rubber Machinery Factory was included in the pilot unit of national enterprises and patents; in 2004 Guilin Rubber Machinery Factory was awarded the State-level Enterprise Technology Center; in 2006, the world's leading publication "European Rubber Magazine" published the ranking of the world's rubber machinery On the list, Guilin Rubber Machinery Plant ranked seventh...

This is only a small fraction of the honors gained by Guilin Rubber Machinery Factory in the past three years.

However, over the past three years, the production scale of Guilin Rubber Machinery Factory has grown from nearly RMB 100 million in previous years to more than RMB 500 million, becoming the world’s largest manufacturer of vulcanizers and entering “the top ten” of the world’s rubber machinery; The products were included in the national science and technology rejuvenation projects, 10 products were included in the national major new product plan, and nearly 50 patents were owned. Supporting the Guilin Rubber Machinery Plant soaring behind only two words: Innovation.

Employing innovation to lay a solid foundation

As companies gradually move toward the market, talent is more and more important to the company. In the face of flexible employment mechanisms and high-paying compensation for foreign capital, joint ventures and private enterprises, Guilin Rubber Machinery Factory has broken through the traditional talent management methods of state-owned enterprises, and focused on the construction of a talent team as a systematic project. Through the innovation of talent management, the company has established basic Equipping human resources with foreign and private enterprises. In the selection of talented people, "the ballot papers have the final say", that is, the selection of middle-level cadres, the determination of contractors in various positions, and the recruitment of various positions, etc. are all through open recruitment. In cultivating people, we have adopted a combination of “poured” and “guided” methods that are filled with ducks. In terms of “guidance”, policies are mainly adopted to create an atmosphere of “high culture and genuine skills and good income” to attract employees to continue learning. In terms of "perfusion", the three-year staff rotation training program "forces" that the employees can learn, and they can learn without learning. In the use of people, giving people a world of development, while implementing high-income and high-risk. Middle-level cadres and project contractors do well in rewarding cars worth as much as tens of thousands of yuan; if they do not work well, they will only be able to use their living expenses.

Product innovation enhances competitiveness

Guilin Rubber Machinery Co., Ltd. positions the company as “a professional giant in the production of tire vulcanizing machines”, and “cured”, “fine” and “big” around the vulcanizing machine, and constantly develops products with multi-species and high-tech added value. To seize the market commanding heights. Through the efforts in recent years, the series of tire vulcanizers of various specifications from 1050 to 3,000 has basically been realized, completely changing the passive situation in which the 1525 and 1310 products hit the market in the past. Now the plant can provide vulcanizers for curing various specifications of tires according to customers' requirements and delivery dates. In 2004, it achieved the first step of the “five steps” of the development of the enterprise, namely the first-class curing press in China. This year the company is “becoming the benchmark” international advanced level and achieve the world-class leading products. At the same time, the factory took the form of a business division to vigorously develop rubber machinery products other than vulcanizers. It has now prepared a full set of rubber mechanical “keys” to produce radial tires. In terms of product quality, the plant emphasizes the stability, reliability and safety of product quality. The products are carefully selected to implement global procurement, and products of internationally renowned brands are used as far as possible to improve the product's performance to price ratio. At the same time, the plant made full use of PDM management for product design and gradually achieved zero defects in the design of the vulcanizer. In recent years, the plant has included 10 products in national key new products, and radial tire vulcanizers have been included in the 2003 National Science and Technology Promotion Project.

Marketing innovation stimulates vitality

Guilin Rubber Machinery Factory takes marketing as a systematic project, establishes a customer resource system, integrates marketing planning, sales, and after-sales services, changes the traditional way of selling “selling products”, and at the same time sets a global “big market” concept. , Product development and sales are in line with the world, and in line with international standards, the gradual transformation from a purely "domestic factory" to an "international company". The factory employs Chinese Americans as sales company managers to vigorously explore the international market. In order to ensure the after-sales service of export products, they set up after-sales service networks in the United States, Europe and Japan. Since 2000, it has successfully developed 1220, 1600, and 1720 hydraulic vulcanizing machines for the world's largest tire company, France Michelin, to achieve a breakthrough of “zero” in the export of hydraulic vulcanizing machines in China. Currently, it has provided more than 100 hydraulic vulcanizing machines for Michelin in France, becoming a Michelin's long-term partner. The successful export of the hydraulic vulcanizing machine in turn led to the hydraulic vulcanizing machine heat in China's tire factory, and realized the industrialization of the hydraulic vulcanizing machine in China. In 2001, the plant's leading product vulcanizing machine passed the certification of Germany's TUV company and obtained a permit to enter the European market. Among the top 75 tires in the world, there are 17 of them. The world's top ten tire companies ranked among the top 10 have 9 "strong" products. As of the end of 2005, the plant has exported nearly 400 vulcanizers and exported over 50 million US dollars worth of foreign exchange. In 2006, the plant has received export orders of 16 million U.S. dollars, and the export share will reach 1/3 of the company's annual sales revenue.