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On September 23, the ESQ of Infiniti’s small cross-border model was formally launched. The price of the three models of the 1.6L and 1.6T models was 1.998 to 299,800 yuan. As a result, the ESQ became the cheapest model of Infiniti. The listing of the ESQ marks the official entry of Infiniti into the competitive field of entry-level individual luxury cars. Its competitors are locked in MINI, Beetle and other personality cars, and even radiated to Mercedes-Benz Class A, BMW 1 Series, Volvo V40 and other general entry-level Hao car.
Small steel gun equipped with four-wheel drive system
As a brand-new personality created specifically for the Chinese market, the Infiniti ESQ is an improvement of Nissan’s popular JUKENISMO in Europe. At the same time, it has performed more than ten upgrades in appearance, interior, chassis, and configuration. The exterior has a strong sense of power. At the same time, the interior is very avant-garde and stylish. It is equipped with a unique dual-screen design. The upper screen is a navigation and entertainment information display, and the lower screen is an i-CON system operation interface with ESQ.
In terms of power, the Infiniti ESQ offers two types of engines, including the 1.6T turbocharged engine with a maximum power of 147kW and a peak torque of 250N·m. Matching with 1.6L engine is CVT stepless gearbox, matching with 1.6T engine is CVT stepless gearbox which can simulate manual mode.
The reason for being called a small steel cannon is also because the high-grade 1.6T rate version is equipped with a timely four-wheel drive system with a torsion vector control system. This system can realize the distribution of 50:50 driving force of the front and rear wheels. At the same time, the two torsion control units assembled on the rear axle can more timely realize the 0%~100% torque distribution between the two rear wheels.
Compared with traditional four-wheel-drive technology, ESQ's four-wheel drive system can better reduce the understeer and steering wheel rotation when cornering, effectively increasing the cornering speed; on wet roads, this four-wheel drive system can reduce the drive wheel. The skidding phenomenon significantly improves driving stability.
Test the new market is really sincere
It stands to reason that Infiniti ESQ's competitors should be beetles, MINI and other personalized models, but now the entry-level luxury car market is tolerant, each model is advocating youth and fashion, Mercedes-Benz A-class, BMW 1 Series, Volvo V40 , Lexus CT200h and other models target groups are pointing at 80s and 90s after the fashion front.
Compared with several big-name competitors, ESQ power and configuration are not bad, and some parameters can even spike competitors. At the same time, its starting price is lower than 200,000 yuan. Is there a luxury brand involved in this level of the model, the price will be less than 200,000 yuan? In addition, Infiniti’s marketing in the past two years has doubled its sales volume, creating one miracle after another, and it may be difficult to put ESQ into the third quarter of Where Daddy Goes.
The joke is a joke that everyone in the circle knows that the bottleneck of the Infiniti ESQ is the brand, so Infiniti, who is well aware of it, has set aside the price. At the same time, as early as June factory executives communicated with reporters at the ESQ pre-listing communication, they said that Infiniti is a newcomer to the entry-level luxury car camp in China, so the ESQ is not a high-volume model. Its greater responsibility lies in Understand the ideas of young consumers, listen to their voices, and when they understand Mercedes-Benz AMG, BMW M, they have any suggestions for Nissan's NISMO.
Therefore, we can treat the ESQ as a test of Infiniti's entry-level luxury cars in China. Whether successful or not, Infiniti is not only successful, but it is a gesture that is not eager for quick success and is full of sincerity. The rest is about watching the tide. How does the male tide female-dominated market turn!