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In the lighting industry and many other industries, the two models of direct sales and agency sales have been adopted. According to the situation of each place, the corresponding sales model is formulated. In short, the production company is definitely to save its own cost and increase sales. But between these two modes, it also caused a lot of trouble, which is mainly management and product problems. In terms of management, some information cannot be timely or ambiguous, resulting in inconsistent actions. In terms of products, some affiliates like to mix other products in brand products, so that they can get huge profits from it.
So what kind of sales model should the lighting company adopt in order to be the most cost-effective?
First, if the lighting company intends to start selling stores in a remote area, then look at the population base in the region, and the consumption power of the region is not strong. If you can sell a product here for about a month, you should hire several people to manage the store, the basic salary and bonus of each person, etc., as well as the rental electricity and other miscellaneous fees. In the end, all these costs are calculated and then multiplied by 120%, so that it is more insurance, because there will be many small expenses in the operation. Then compare with the profit, if it is cost-effective, you should adopt the direct sales model. If it is not worthwhile, you should adopt the agency sales model.
second. If the population base is very large and the consumer's spending power is very strong, of course, you should adopt the direct sales model, because at this time you want to make more consumers' money, then you have to make them satisfied and assured. Therefore, what people value at this time is not the price of the product, but the quality and popularity of the product, the service situation and so on. To know that rich people are generally very concerned about the face, this sales have to learn to make people feel like they are really served as VIPs, then next time you like to go to your store to buy things. If there is a problem with the agency sales model, the consumer's modern sales products are actually fake or defective goods. Then, with the well-informed big cities and the propaganda of competitors, the news will spread to the whole country quickly, so that the impact on enterprises is not big? This is obvious.
Therefore, in the end, lighting companies should choose direct sales or agency sales. They should be considered according to their profit and reputation. Don’t just ignore the profits and ignore the maintenance of reputation. If you know the reputation is bad, you will lose more money. .
Any questions, feel free to get in touch with Filterelated team, filterelated@gmail.com are ready to serve you!