Recently, as the leader of SUV and the pioneer of Chinese luxury SUV, Haval and WEY have jointly won the CCTV “National Brand Plan – Industry Leader”.
Haval has been the first in China's SUV sales for 14 consecutive years. WEY has created a Chinese luxury SUV.
CCTV's “National Brand Program” has extremely high requirements for selected companies: enterprises and their products must have high quality, are leaders in the national economy and people's livelihood industry, and can participate in international competition on behalf of local brands. Great Wall Motor owns two major SUV brands, Haval and WEY. Haval has won the national SUV sales championship for 14 consecutive years, and WEY is the pioneer of Chinese luxury SUV. Over the years, Great Wall Motor has provided consumers with high-quality products that can be trusted, leading its own brands to create a good situation in the current SUV market, leading the national automobile industry to a unique development path, fully possessing a brand representing the national image. strength.
Innovation is not limited to the global R&D system to create core competitiveness. Only by persisting in scientific and technological innovation and persisting in mastering core technologies can we be invincible in the transformation of the times. Great Wall Motor has always adhered to the “over-investment” technology research and development strategy, and the single-model R&D investment ranks in the forefront of the industry. With a total investment of 5 billion yuan, the country's largest and world-class vehicle R&D technology center can complete complete product development of product planning, modeling, engineering design, product trial production and testing; the total investment is 1 billion yuan. The 1.14 million square meters Great Wall Motor Comprehensive Test Site is the first test site built by Chinese national brand car companies. It includes 10 modules including 76 high-speed ring roads, test mountains, simulated city squares and maneuvering roads. , domestic first-class, international leading.
For the safety performance of SUVs, Great Wall Motor has invested more R&D resources and established a leading edge. The unique "3DP" technology, from the "occupant, pedestrian, vehicle" three dimensions, comprehensive protection; using the world's most stringent technical standards and safety collision evaluation system, design and development products in accordance with EU and North American regulations, to achieve The entire line of indistinguishable C-NCAP 5 stars. Huge amount of R&D investment has won Great Wall Motor's good reputation for safety, leatheriness and durability, and it has been called “conscience conscience” by customers.
At the forefront of the industry's autonomous driving, Great Wall Motor's "i-pilot" (smart piloting system) shines. The system adopts the coordinated development model of North America, India and China. It has reached the third level standard of the US Highway Safety Administration and will be put into operation after 2020. The ultimate goal is to launch a completely unmanned SUV.
In 2016, Great Wall Motor Japan R&D Center officially opened and opened its first overseas technology center. In the future, it will build multiple R&D centers in Europe, North America and Japan to form a global R&D system. By 2020, Great Wall will invest 30 billion yuan in projects such as new energy and intelligence, and will take the lead in active safety, intelligent interconnection and automatic driving.
Great Wall Motor's fast-growing market share and unique development model have also attracted the attention of domestic and foreign authorities. Interbrand, the world's largest brand consulting company, released the 2017 Best China Brands (2017 Best China Brands). The Great Wall Motor brand was valued at 3.24 billion yuan. It was selected as the best 2017 in China together with Tencent, China Mobile and ICBC. The brand value list is TOP50, ranking first among domestic A-share auto listed companies. Brand Finance, an internationally renowned brand evaluation agency, believes that the Harvard SUV brand has surpassed Jeep and Land Rover to become the world's number one. In the "China Brand Value Evaluation Information" jointly organized by the China Brand Building Promotion Association and other units, Great Wall Motor won the first place in the automotive category in 2016 after winning the first brand strength of the automobile group in 2015.
WEY leads the rise of Chinese brands. In the standard of CCTV's “National Brand Plan”, selected companies must have the dream of creating top brands and gain the widest brand recognition of Chinese consumers. In the field of SUV, with nearly 20 years of accumulation, and won the sales champion in the market segment for 14 consecutive years, Great Wall Motor has full confidence and foundation, and the pace of leading Chinese brands to continue “going up” has never stopped.
At the just-concluded 2017 Shanghai Auto Show, the first product of China's first luxury SUV brand WEY, VV7c/VV7s, was launched, which caused great concern of the media, industry and consumers. Sohu Motors selected WEY VV7 as the “Best Auto Show Listed Car” Many other media also evaluated WEY's first new car as "the most attractive SUV" and "top ten explosion models SUV".
As the first luxury SUV brand in China, WEY has developed over four years and has invested more than RMB 10 billion. It has the first foreign team in China focusing on SUV research and development. It is home to the largest R&D center and the largest test drive test site in China. It is also the first brand equipped with a 99% automated smart factory. Since the brand was released in November last year, WEY has always adhered to the concept of brand value that can be perceived as luxury, and strives to pass the style and quality to more consumers; it represents the attitude of life for those new generations and forwarders who are brave and self-improving. It is the embodiment of commitment and confidence.
In 2016, Great Wall Motor sold a total of 1.0745 million new cars, becoming the only Chinese car brand that relies on its own strength and independently grows to a million. The Haval SUV of Great Wall has won the national SUV sales championship for 14 consecutive years and is the well-deserved leader of Chinese SUV. The emergence of WEY brand has created a precedent for China's luxury SUV brand and provided unlimited imagination for the future of Great Wall Motor. . Under the help of the national brand plan, the local automobile brand will usher in a great era of vigorous development; and Great Wall Motor will continue to stand on the forefront and march toward the direction of the global SUV leader.

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