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In recent years, with the rapid development of the mobile Internet, more and more users enjoy rich data services and Internet service content through high-speed mobile networks and powerful smart terminals. Many companies have also used this opportunity to provide more and better value-added functions or services for their products. Dongfeng is a well-known brand with 40 years of experience in manufacturing trucks and has a reputation as the king of Chinese trucks. After many years of hard work, the annual sales of Dongfeng light commercial vehicles have spanned from 19,000 units to more than 200,000 vehicles. The average annual growth rate of production and sales volume has exceeded 2 times the industry's speed, and has become the top three in the industry for many years. The leader of domestic light commercial vehicle industry. In recent years, the overall decline in the light truck market, the intensification of market competition, and the shift in consumer awareness have all made Dongfeng light truck brands rethink how they can maintain their leading position.
In 2014, Dongfeng Light Truck and China Unicom launched the "Dongfeng in the Wo" large customer feedback activities. “Dongfeng is in the Wowoâ€, which is specially designed for users and is embedded in a mobile phone exclusive APP. With the help of popular mobile Internet services, it provides users with more and better value-added services and continuously improves service quality. It once again confirms that the company and Keeping pace with the times and paying more attention to the concept of user needs.
In today’s era, users are the soul of the enterprise. Many companies also recognize that the user’s supremacy is the driving force behind the development. Therefore, more and more companies are paying attention to interacting with users and establishing good relationships with users. Interactive communication platform. For many years, Dongfeng light trucks have constantly tried, climbed and strided around the needs of users, giving full play to terminal focusing, sub-network construction, network training, film and television implantation, building official micro-blogs, WeChat platforms, APP implanting, and other ways to allow users to A more comprehensive understanding of Dongfeng Light Truck fully confirms that the company is no longer just focusing on sales, but also starts to implement the concept of “opening door†marketing, truly providing users with more value-added content in addition to quality products (time-delayed vehicles , car-building expertise, wealth-experience exchange information, daily life tips, user online interactive question and answer, etc.), and the user's interaction is greatly enhanced compared to the past. Through this channel, users get richer and more comprehensive information on their products and services. It is reported that the Dongfeng light truck "Dongfeng in the Wo" and its Weibo, WeChat interaction with the outside world, is only part of the Dongfeng light truck force mobile Internet marketing, the future will continue to focus on user needs, through the construction of APP and mobile open platform (Weibo , WeChat, etc.) and other multi-in-one marketing platform, using mobile Internet to fully connect companies, users and ordinary people, to open the new era of Dongfeng light truck mobile Internet marketing.