Dongfeng Commercial Vehicle 2016 focuses on market segments

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From December 15th to 17th, the Dongfeng Commercial Vehicle Dealer Conference was held in Wuhan. This was the first annual conference after Dongfeng Commercial Vehicle and Volvo formed a joint venture company, which attracted the attention of all parties in the industry. The Dongfeng Commercial Vehicles Annual Meeting impressed the participants with its rich activity form, forward-looking vision and deep connotation.


Released nine new models aimed at the release ceremony of the 2016 new product segments <br> <br> held during the General Assembly, Dongfeng commercial vehicle for the country released nine new models. The 9 new models are based on Dongfeng Tianlong's flagship, Dongfeng Tianlong, and Dongfeng Tianjin. They are upgraded through technology, and are designed around express lines, dedicated logistics, coal distribution, express transportation, LTL express delivery, agricultural and sideline engineering, engineering complexes, and highways. Multiple high-quality, high-efficiency logistics and transportation tools have been launched in multiple key market segments such as composites.

According to reports, these nine cars have been developed and continuously improved by technicians for three years. Xie Xiaohu, deputy director of the Dongfeng Commercial Vehicle Commodity Development Department, said: "No product has just been designed or perfect, and it has been perfected for the characteristics of different market segments, and has passed rigorous testing before it can be put on the market." Dongfeng Commercial Vehicle is relying on this The pursuit of a perfect attitude provides customers with a completely different experience.

After the establishment of the joint venture company, Dongfeng Commercial Vehicle accelerates cooperation with Volvo. “The nine new cars have injected many new technologies, including the powertrain, engine, and transmission technologies, and the transportation has become more efficient and reliable.” Huang Gang, general manager of Dongfeng Commercial Vehicles, said, “We hope that the 9 new products will be fully developed and will be implemented next year. Each segment has achieved greater results."

In addition, Huang Gang also said that this year, Dongfeng Commercial Vehicles, although also affected by the decline in sales of the entire industry, but the market share has increased compared to last year. Therefore, the sales target for next year will increase from 113,000 vehicles this year to 118,000 vehicles.


The Summit focused on enhancing customer value on the 16th. The Dongfeng Commercial Vehicle Marketing Summit Forum was held on the theme of “value, development, and win-win”. Dongfeng Commercial Vehicle invites industry experts, distributors, high-end customers and other partners to discuss trends in the heavy-duty truck industry, analyze the changing direction of the industry, and find the best model to enhance customer value.

The forum put forward that it is necessary to enhance customer value from the four aspects of focusing on market segments, maintaining customer relationships, improving service levels, and building customer manager teams. "Not only has the technology sector improved, but in terms of marketing, we have also introduced Volvo's CRM (customer relationship management) practices and improved marketing methods." Huang Gang said, "Dongfeng Commercial Vehicles hopes to continue cultivating customer relationships under the new normal, so that Market share has increased further."

Dongfeng Commercial Vehicles pays attention to the customer experience and communicates with customers in depth, and provides targeted services according to different needs. According to Stuar Lennie, deputy general manager of Dongfeng Commercial Vehicles' global business department, “Each customer's needs are different, some need maintenance agreements, some require financial services, and some require fuel management training. We are committed to providing customized solutions to our customers. solution."

Dongfeng Commercial Vehicle adheres to the customer value commanding product marketing system and builds a customer-satisfied brand. Dongfeng Commercial Vehicle not only does this on its own but also requires dealers to meet such standards. Zhao Jing, general manager of Hebei Zhengding Dongfeng Motor Sales Service Co., Ltd., told the reporter: “The car we sell will always be in the end. For example, last month, a user’s car broke down in Shanxi, and the nearby service station happens to have no need for him. After the user reflected it to us, we delivered the parts overnight.” Dongfeng Commercial Vehicles is committed to enhancing customer value and truly cares about each car and caring for everyone.

The driver’s competition began to spread positive energy again on the 16th. “Out of the Sky, a good driver in China” and the second quarter press conference of the Dongfeng Tianlong China Truck Driver Contest was held. The biggest difference from the previous season was that this season's qualifications were open to the national tractor drivers and provided a platform for the majority of truck driver friends to show their value.

For this event, the reporter heard the most evaluation is three words, "positive energy." "The competition is not only for the sake of selling cars, but more importantly is to spread the truck culture, so that truck drivers get more attention and improve the society's understanding of the truck driver's profession." Ma Yizhong, general manager of Dongfeng Motor Finance Co., Ltd., said, "Dongfeng The Dragon Truck Driver Contest has played a positive role in spreading energy."

Zhou Kaisheng, the champion of the first season, told reporters: "The course of the competition has strengthened the concept of civilized driving and safe driving. This is positive energy for the driver himself and his family."

Huang Gang said: “Dongfeng Commercial Vehicle hopes to help customers to better drive Dongfeng Tianlong through this activity, so that Tianlong Truck can operate in a more efficient and safer way. This is also our social responsibility.”

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