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The “2014 (2nd) China Automotive Chongqing Forum†sponsored by the Automotive Industry Committee of the China Council for the Promotion of International Trade will be held on the eve of the opening of the Chongqing International Car on June 5th at the Chongqing Yuelai International Conference Center. This forum will continue the characteristics of the first forum. The focus is still on the automotive market. Its purpose is to release the power of ideas and actively welcome the changes in the market.
The slowdown in the growth rate of China's auto market indicates the true formation of the buyer's market, indicating that the market is the main battlefield for a decisive victory. Digital marketing revolutions based on internet technology, mobile communication technologies, and big data processing technologies, and product changes based on new energy vehicles, are transforming the Chinese automotive market and changing the auto market landscape and its entire The position in the automobile industry chain. And a series of policy thresholds such as city purchase restrictions, three guarantees, recalls, and emission limits will eventually evolve into high market barriers. Under the influence of complex multiple factors, how should auto marketers respond?
The theme set in this forum is: Subverting traditions, integrating innovations - a profoundly transformed automotive market. How does Internet thinking affect the automotive market? How to ripen the new energy vehicle market? How to break through the barriers of the policy? How to realize the brand's continuation and reshaping in emerging markets? E-commerce will not subvert the traditional marketing methods and how to regulate the development of used car market? In the new market environment, how to continue and reshape the brand? What is the future development model of car dealers? What are the opportunities and challenges in different market segments? A series of market difficulties, hotspots and pain points will all become hot topics and debates.
This forum will have more than 300 marketing leaders and elites in the automotive industry at home and abroad attending the conference. They will work with reporters from government departments, industry management and research institutions, and many mainstream media to discuss the transformation of the Chinese automotive market. Strategies and paths to share the successful experience of the development of the automotive market in advanced economies such as the United States, Europe, Japan and South Korea, in order to achieve an international perspective, share China, enlighten the industry, and win the future.
This forum was renamed from "2013 China Automotive Market Development Summit Forum". The "Market Development Summit Forum" was initiated by the Automotive Industry Committee of the China Council for the Promotion of International Trade and was held in Chongqing on June 6, 2013. About 350 domestic and foreign automotive industry markets, sales elites, and summit forums were held. The forum attracted extensive media attention. More than 90 domestic and foreign media and more than 150 reporters participated in the forum. The forum has broken through the level of experience exchanged by people in the industry and has become a higher platform for a comprehensive review of the automotive market.
This year, in the face of the new policy environment, economic environment, and new trends and new trends in the automotive market, we have carefully selected hot topics and carefully set up all aspects to strive for the depth and practicality of the topics and the authority of the speakers. New breakthroughs have been made in the degree of representativeness and internationalization, and an imaginative feast has once again been offered to people in the industry and those concerned about the development of the automotive industry.